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Cosmetics Market in Brazil 2015-2019

Published By :

Technavio

Published Date : Dec 2015

Category :

Personal Care

No. of Pages : 71 Pages

Overview of the cosmetics market in Brazil



Technavios research analyst predicts the cosmetics market in Brazil to grow at a CAGR of 11% during the forecast period. The increase in the number of working women is the primary driver for the growth of this market. The need to look fresh and presentable at the workplace is the key reason for the increase in expenditure on cosmetics by working women. Moreover, women in Brazil are now more informed about cosmetic products in terms of ingredients, quality, and brands leading to a rise in demand for high-quality and premium products.

The growing popularity of blemish balm (BB) creams is also expected to contribute to the market growth. BB creams are multi-purpose creams that act as a serum, moisturizer, primer, foundation, and sunblock to give consumers a youthful, bright, and even skin tone. Oriflame and Avon are the leading vendors for BB creams in Brazil.

Product segmentation and analysis of - nail products, eye makeup, lip products, facial makeup

The nail product segment dominated the cosmetics market in Brazil during 2014, with a market share of 29%. This segment is expected to continue its leadership until the end of 2019, growing at a rate of 17%. Nail products in Brazil are perceived as an affordable luxury to freshen up the overall look and are used for daily grooming purposes.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Nail products
Eye makeup
Facial makeup
Lip products
Segmentation by retail formats and analysis of - direct sales, franchise, traditional distribution

Traditional distribution channels accounted for 64% of the market share during 2014. The traditional distribution includes supermarkets, specialty stores, pharmacies, beauty shops, and department stores. Sale through pharmacies is gaining popularity in the region. Unilever, L'Oral, Johnson & Johnson, and P&G are some of the popular vendors who are selling their products through traditional retail channels.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

Traditional distribution
Direct sales
Franchise
Competitive landscape and key vendors - Avon, Natura, P&G, Unilever, Boticrio

The cosmetics market in Brazil is highly concentrated due to the presence of numerous local and international manufacturers. The market is seeing an increase in the influx of private labels. Vendors are increasingly offering innovative products, increasing market initiative, and developing their product lines to remain competitive in the market. The report predicts the market to witness intense competition during the forecast period with a rise in product/service extensions, innovations in technology, and mergers.

The leading vendors in the market are -

Avon
Natura
Boticrio
P&G
Unilever
Other prominent vendors in the market include Chanel, Coty, Este Lauder, Henkel, Hypermarcas, Johnson & Johnson, Kao, Kimberly-Clark, LOral, Oriflame, Revlon, Sephora, and Shiseido.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the cosmetics market in Brazil
What are the key market trends impacting the growth of the cosmetics market in Brazil
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the cosmetics market in Brazil
What are the key outcomes of the five forces analysis of the cosmetics market in Brazil
Technavio also offers customization on reports based on specific client requirement.

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Global Lipstick Market 2015-2019
Personal Luxury Goods Market in the US 2015-2019
Global Nail Care Market 2015-2019
Global Professional Skincare Market 2015-2019
Deodorant Market in the US 2015-2019
Table of Contents
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Brazil: Country overview
PART 06: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 07: Market segmentation by product
Cosmetics market in Brazil by product
Nail products market in Brazil
Eye make-up market in Brazil
Facial make-up market in Brazil
Lip products market in Brazil
PART 08: Market segmentation by price positioning
Cosmetics market in Brazil segmentation by price positioning
PART 09: Market segmentation by retail formats
Cosmetics market in Brazil segmentation by retail formats
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
Competitive scenario
Key vendors of cosmetics market in Brazil
Other prominent vendors
PART 16: Key vendor analysis
Avon
Natura
Boticrio
P&G
Unilever
PART 17: Appendix
List of abbreviation
PART 18: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: GDP per capita, PPP of Brazil (2008-2014)
Exhibit 03: Population of Brazil 2008-2014 (millions)
Exhibit 04: Overview of cosmetics market in Brazil
Exhibit 05: Cosmetics market in Brazil 2014-2019 ($ billions)
Exhibit 06: Five forces analysis
Exhibit 07: Cosmetics market in Brazil by product segmentation 2014
Exhibit 08: Cosmetics market in Brazil by product segmentation 2019
Exhibit 09: Cosmetics market in Brazil by product segmentation 2014-2019
Exhibit 10: Nail products market in Brazil 2014-2019 ($ billions)
Exhibit 11: Nail products market in Brazil by product segmentation 2014
Exhibit 12: Nail products market in Brazil by product segmentation 2019
Exhibit 13: Eye make-up market in Brazil 2014-2019 ($ billions)
Exhibit 14: Eye make-up market in Brazil by product segmentation 2014
Exhibit 15: Eye make-up market in Brazil by product segmentation 2019
Exhibit 16: Facial make-up market in Brazil 2014-2019 ($ billions)
Exhibit 17: Facial make-up market in Brazil by product segmentation 2014
Exhibit 18: Facial make-up market in Brazil by product segmentation 2019
Exhibit 19: Lip products market in Brazil 2014-2019 ($ millions)
Exhibit 20: Lip products market in Brazil by product segmentation 2014
Exhibit 21: Lip products market in Brazil by product segmentation 2019
Exhibit 22: Cosmetics market in Brazil segmentation by price positioning 2014 and 2019
Exhibit 23: Cosmetics market in Brazil segmentation by retail formats 2014
Exhibit 24: Key drivers of the cosmetics market in Brazil
Exhibit 25: Employed women aged 15+ in Brazil (2007-2013)
Exhibit 26: Population age 15-64 years in Brazil, 2007-2014
Exhibit 27: Impact of drivers
Exhibit 28: Major challenges of the cosmetics market in Brazil
Exhibit 29: Impact of drivers and challenges
Exhibit 30: Emerging trends of the cosmetics market in Brazil
Exhibit 31: Avon: Business segmentation 2014 by revenue
Exhibit 32: Avon: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 33: Avon: Geographical segmentation by revenue 2014
Exhibit 34: Natura: Business segmentation
Exhibit 35: Geographical segmentation by 2014
Exhibit 36: O Boticario: Product segmentation
Exhibit 37: P&G: Business segmentation by revenue 2015
Exhibit 38: P&G: Business segmentation by revenue 2014 and 2015 ($ millions)
Exhibit 39: P&G: Geographical segmentation by revenue 2015
Exhibit 40: Unilever: Business/product segmentation by revenue 2014
Exhibit 41: Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 42: Unilever: Geographical segmentation by revenue 2014

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