866-997-4948(US-Canada Toll Free)

Consumer Trends in the Wine Market in Spain, 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Alcoholic Beverages

No. of Pages : 60 Pages


Synopsis

  • This report provides the results for the Wine market in Spain from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Wine market in Spain face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Wine market in Spain they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such the companies need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

The data provided allows the marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Wine Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Fortified Wine
2.2.2 Sparkling Wine
2.2.3 Still Wine
2.3 Behavioural Trends and Market Value
2.3.1 Fortified Wine
2.3.2 Sparkling Wine
2.3.3 Still Wine

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Fortified Wine
3.1.2 Sparkling Wine
3.1.3 Still Wine
3.2 Consumer Profiles by Product Category
3.2.1 Fortified Wine
3.2.2 Sparkling Wine
3.2.3 Still Wine

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Wine Brand Choice and Private Label Shares
4.2.1 Fortified Wine
4.2.2 Sparkling Wine
4.2.3 Still Wine

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Wine
5.1.2 Fortified Wine
5.1.3 Sparkling Wine
5.1.4 Still Wine

6 Consumption Impact: Market Valuation
6.1 Wine Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Wine Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Wine Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Wine
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Fortified Wine
7.2.2 Retail Share by Volume - Sparkling Wine
7.2.3 Retail Share by Volume - Still Wine
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching analysis
7.3.3 Carrefour Switching analysis
7.3.4 Miquel Switching analysis
7.3.5 Other Switching analysis
7.4 Profiles of End-Consumers of Wine, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Miquel
7.4.4 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for the Wine Market
Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
Table 3: Population Profiles
Table 4: Spain Wine Value Share (%), by Age Groups, 2011
Table 5: Spain Wine Value Share (%), by Gender, 2011
Table 6: Spain Wine Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Spain Wine Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Spain Wine Value Share (%) by Wealth Groups, 2011
Table 9: Spain Wine Value Share (%) by Busy Lives Groups, 2011
Table 10: Spain Fortified Wine Consumer Group Share (% market value), 2011
Table 11: Spain Sparkling Wine Consumer Group Share (% market value), 2011
Table 12: Spain Still Wine Consumer Group Share (% market value), 2011
Table 13: Spain Total Fortified Wine Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Spain Total Sparkling Wine Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Spain Total Still Wine Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Spain Fortified Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Spain Fortified Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Spain Sparkling Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Spain Sparkling Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Spain Still Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Spain Still Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Spain Fortified Wine Consumer Profiles (% consumers by sub-group), 2011
Table 23: Spain Sparkling Wine Consumer Profiles (% consumers by sub-group), 2011
Table 24: Spain Still Wine Consumer Profiles (% consumers by sub-group), 2011
Table 25: Spain Wine Private Label Penetration (% Vol), by Category, 2011
Table 26: Spain Fortified Wine Brand Share by Volume (% Vol), 2011
Table 27: Spain Sparkling Wine Brand Share by Volume (% Vol), 2011
Table 28: Spain Still Wine Brand Share by Volume (% Vol), 2011
Table 29: Spain, Overall Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30: Spain, Fortified Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31: Spain, Sparkling Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32: Spain, Still Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 33: Spain Wine Market Value (Euro million), by Category, 2011
Table 34: Spain Wine Market Value (US$ million), by Category, 2011
Table 35: Spain Wine Market Volume (Ltrs m), by Category, 2011
Table 36: Spain Wine Market Share (US$ million), by Category, 2011
Table 37: Spain Wine Expenditure Per Capita (Euro), by Category, 2011
Table 38: Spain Wine Expenditure Per Capita (US$), by Category, 2011
Table 39: Spain Wine Expenditure Per Household (Euro), by Category
Table 40: Spain Wine Expenditure Per Household (US$), by Category
Table 41: Spain Wine Market Volume Share (Ltrs m), by Category, 2011
Table 42: Spain Wine Consumption Per Capita (Kilograms per head), by Category, 2011
Table 43: Spain Wine Consumption Per Household (Kilograms per household), by Category, 2011
Table 44: Spain Wine Retailer Share by Volume (Ltrs m), 2011
Table 45: Spain Fortified Wine Retailer Share by Volume (Ltrs m), 2011
Table 46: Spain Sparkling Wine Retailer Share by Volume (Ltrs m), 2011
Table 47: Spain Still Wine Retailer Share by Volume (Ltrs m), 2011
Table 48: Spain: Switchers From Auchan for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 49: Spain: Switchers to Carrefour for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 50: Spain: Switchers From Carrefour for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 51: Spain: Switchers to Miquel for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 52: Spain: Switchers to Other for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 53: Spain: Switchers From Other for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 54: Spain: Profile of Wine Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011
Table 55: Spain: Profile of Wine Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup), 2011
Table 56: Spain: Profile of Wine Consumers Whose Goods Mainly Come From Miquel (% by Subgroup), 2011
Table 57: Spain: Profile of Wine Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: Spain Wine Value Share (%), by Age Groups, 2011
Figure 3: Spain Wine Value Share (%), by Gender, 2011
Figure 4: Spain Wine Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Spain Wine Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Spain Wine Value Share (%) by Wealth Groups, 2011
Figure 7: Spain Wine Value Share (%) by Busy Lives Groups, 2011
Figure 8: Spain Fortified Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Spain Fortified Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Spain Sparkling Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Spain Sparkling Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Spain Still Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Spain Still Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Spain Wine Private Label Penetration (% Vol), by Category, 2011
Figure 15: Spain Wine Market Share (US$ million), by Category, 2011
Figure 16: Spain Wine Expenditure Per Capita (US$), by Category, 2011
Figure 17: Spain Wine Expenditure Per Household (US$), by Category
Figure 18: Spain Wine Retailer Share by Volume (Ltrs m), 2011
Figure 19: Spain Fortified Wine Retailer Share by Volume (Ltrs m), 2011
Figure 20: Spain Sparkling Wine Retailer Share by Volume (Ltrs m), 2011
Figure 21: Spain Still Wine Retailer Share by Volume (Ltrs m), 2011
Figure 22: Spain: People Who Have Switched Retailer for Their Wine Purchases in the Last Six Months (Thousands), 2011

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Consumer and Market Insights: Soup Market in Israel

    The Soup market in Israel is forecast to register higher growth in both value and volume terms during 2014-2019 when compared to 2009-2014. Dried Soup (mixes) is the leading category by volume sales and is expected to gain maximum market share in value terms during 2014-2019. Hypermarkets & Supermarkets is the leading distribution channel in Israel’s Food market. Flexible packaging is the most widely used packaging material and Prize of...