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Consumer Trends in the Wine Market in China, 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Alcoholic Beverages

No. of Pages : 73 Pages


Synopsis

  • This report provides the results for the Wine market in China from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Wine market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Wine market in China they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such the companies need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

The data provided allows the marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering Fortified Wine market, Sparkling Wine market, and Still Wine market.
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Wine Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Sparkling Wine
2.2.2 Still Wine
2.3 Behavioural Trends and Market Value
2.3.1 Sparkling Wine
2.3.2 Still Wine

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Fortified Wine
3.1.2 Sparkling Wine
3.1.3 Still Wine
3.2 Consumer Profiles by Product Category
3.2.1 Fortified Wine
3.2.2 Sparkling Wine
3.2.3 Still Wine

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Wine Brand Choice and Private Label Shares
4.2.1 Sparkling Wine
4.2.2 Still Wine

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Wine
5.1.2 Fortified Wine
5.1.3 Sparkling Wine
5.1.4 Still Wine

6 Consumption Impact: Market Valuation
6.1 Wine Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Wine Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Wine Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Wine
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Sparkling Wine
7.2.2 Retail Share by Volume - Still Wine
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A-Best Supermarket Co., Ltd Switching analysis
7.3.3 Carrefour China Switching analysis
7.3.4 Dashang Group Switching analysis
7.3.5 Metro Cash & Carry Switching analysis
7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching analysis
7.3.7 Tesco China Switching analysis
7.3.8 Trust Mart Switching analysis
7.3.9 Wal-Mart Super center, China Switching analysis
7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching analysis
7.3.11 Wumart Stores. Group Switching analysis
7.3.12 Other Switching analysis
7.4 Profiles of End-Consumers of Wine, by Retailer Used
7.4.1 A-Best Supermarket Co., Ltd
7.4.2 Carrefour China
7.4.3 Dashang Group
7.4.4 Metro Cash & Carry
7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
7.4.6 Tesco China
7.4.7 Trust Mart
7.4.8 Wal-Mart Super center, China
7.4.9 Wuhan Zhongbai Group Co., Ltd.
7.4.10 Wumart Stores. Group
7.4.11 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for the Wine Market
Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
Table 3: Population Profiles
Table 4: China Wine Value Share (%), by Age Groups, 2011
Table 5: China Wine Value Share (%), by Gender, 2011
Table 6: China Wine Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: China Wine Value Share (%) by Education Level Achieved Groups, 2011
Table 8: China Wine Value Share (%) by Wealth Groups, 2011
Table 9: China Wine Value Share (%) by Busy Lives Groups, 2011
Table 10: China Sparkling Wine Consumer Group Share (% market value), 2011
Table 11: China Still Wine Consumer Group Share (% market value), 2011
Table 12: China Total Sparkling Wine Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 13: China Total Still Wine Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: China Fortified Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 15: China Fortified Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 16: China Sparkling Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: China Sparkling Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: China Still Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: China Still Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: China Fortified Wine Consumer Profiles (% consumers by sub-group), 2011
Table 21: China Sparkling Wine Consumer Profiles (% consumers by sub-group), 2011
Table 22: China Still Wine Consumer Profiles (% consumers by sub-group), 2011
Table 23: China Wine Private Label Penetration (% Vol), by Category, 2011
Table 24: China Sparkling Wine Brand Share by Volume (% Vol), 2011
Table 25: China Still Wine Brand Share by Volume (% Vol), 2011
Table 26: China, Overall Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 27: China, Fortified Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 28: China, Sparkling Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 29: China, Still Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30: China Wine Market Value (Yuan Renminbi million), by Category, 2011
Table 31: China Wine Market Value (US$ million), by Category, 2011
Table 32: China Wine Market Volume (Ltrs m), by Category, 2011
Table 33: China Wine Market Share (US$ million), by Category, 2011
Table 34: China Wine Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 35: China Wine Expenditure Per Capita (US$), by Category, 2011
Table 36: China Wine Expenditure Per Household (Yuan Renminbi), by Category
Table 37: China Wine Expenditure Per Household (US$), by Category
Table 38: China Wine Market Volume Share (Ltrs m), by Category, 2011
Table 39: China Wine Consumption Per Capita (Kilograms per head), by Category, 2011
Table 40: China Wine Consumption Per Household (Kilograms per household), by Category, 2011
Table 41: China Wine Retailer Share by Volume (Ltrs m), 2011
Table 42: China Sparkling Wine Retailer Share by Volume (Ltrs m), 2011
Table 43: China Still Wine Retailer Share by Volume (Ltrs m), 2011
Table 44: China: Switchers to A-Best Supermarket Co., Ltd for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 45: China: Switchers From A-Best Supermarket Co., Ltd for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 46: China: Switchers to Carrefour China for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 47: China: Switchers From Carrefour China for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 48: China: Switchers to Dashang Group for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 49: China: Switchers From Dashang Group for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 50: China: Switchers to Metro Cash & Carry for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 51: China: Switchers From Metro Cash & Carry for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 52: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 53: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 54: China: Switchers to Tesco China for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 55: China: Switchers From Tesco China for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 56: China: Switchers to Trust Mart for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 57: China: Switchers From Trust Mart for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 58: China: Switchers to Wal-Mart Super center, China for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 59: China: Switchers From Wal-Mart Super center, China for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 60: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 61: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 62: China: Switchers to Wumart Stores. Group for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 63: China: Switchers From Wumart Stores. Group for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 64: China: Switchers to Other for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 65: China: Switchers From Other for Their Wine Purchases in the Last Six Months (Thousands), 2011
Table 66: China: Profile of Wine Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup), 2011
Table 67: China: Profile of Wine Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup), 2011
Table 68: China: Profile of Wine Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup), 2011
Table 69: China: Profile of Wine Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup), 2011
Table 70: China: Profile of Wine Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup), 2011
Table 71: China: Profile of Wine Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup), 2011
Table 72: China: Profile of Wine Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup), 2011
Table 73: China: Profile of Wine Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup), 2011
Table 74: China: Profile of Wine Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup), 2011
Table 75: China: Profile of Wine Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup), 2011
Table 76: China: Profile of Wine Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: China Wine Value Share (%), by Age Groups, 2011
Figure 3: China Wine Value Share (%), by Gender, 2011
Figure 4: China Wine Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: China Wine Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: China Wine Value Share (%) by Wealth Groups, 2011
Figure 7: China Wine Value Share (%) by Busy Lives Groups, 2011
Figure 8: China Fortified Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: China Fortified Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: China Sparkling Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: China Sparkling Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: China Still Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: China Still Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: China Wine Private Label Penetration (% Vol), by Category, 2011
Figure 15: China Wine Market Share (US$ million), by Category, 2011
Figure 16: China Wine Expenditure Per Capita (US$), by Category, 2011
Figure 17: China Wine Expenditure Per Household (US$), by Category
Figure 18: China Wine Retailer Share by Volume (Ltrs m), 2011
Figure 19: China Sparkling Wine Retailer Share by Volume (Ltrs m), 2011
Figure 20: China Still Wine Retailer Share by Volume (Ltrs m), 2011
Figure 21: China: People Who Have Switched Retailer for Their Wine Purchases in the Last Six Months (Thousands), 2011

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