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Consumer Trends in the Spirits Market in the UK, 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Alcoholic Beverages

No. of Pages : 123 Pages


Synopsis

  • This report provides the results for the Spirits market in the UK from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Spirits market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Spirits market in the UK they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such the companies need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

The data provided allows the marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering Brandy market, Gin & Genever market, Liqueurs market, Rum market, Specialty Spirits market, Tequila & Mezcal market, Vodka market, and Whiskey market.
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Spirits Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Brandy
2.2.2 Gin & Genever
2.2.3 Liqueurs
2.2.4 Rum
2.2.5 Specialty Spirits
2.2.6 Tequila & Mezcal
2.2.7 Vodka
2.2.8 Whiskey
2.3 Behavioural Trends and Market Value
2.3.1 Brandy
2.3.2 Gin & Genever
2.3.3 Liqueurs
2.3.4 Rum
2.3.5 Specialty Spirits
2.3.6 Tequila & Mezcal
2.3.7 Vodka
2.3.8 Whiskey

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Brandy
3.1.2 Gin & Genever
3.1.3 Liqueurs
3.1.4 Rum
3.1.5 Specialty Spirits
3.1.6 Tequila & Mezcal
3.1.7 Vodka
3.1.8 Whiskey
3.2 Consumer Profiles by Product Category
3.2.1 Brandy
3.2.2 Gin & Genever
3.2.3 Liqueurs
3.2.4 Rum
3.2.5 Specialty Spirits
3.2.6 Tequila & Mezcal
3.2.7 Vodka
3.2.8 Whiskey

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Spirits Brand Choice and Private Label Shares
4.2.1 Brandy
4.2.2 Gin & Genever
4.2.3 Liqueurs
4.2.4 Rum
4.2.5 Specialty Spirits
4.2.6 Tequila & Mezcal
4.2.7 Vodka
4.2.8 Whiskey

5 The Share of Consumers influenced by Trends

5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Spirits
5.1.2 Brandy
5.1.3 Gin & Genever
5.1.4 Liqueurs
5.1.5 Rum
5.1.6 Specialty Spirits
5.1.7 Tequila & Mezcal
5.1.8 Vodka
5.1.9 Whiskey

6 Consumption Impact: Market Valuation
6.1 Spirits Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Spirits Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Spirits Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Spirits
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Brandy
7.2.2 Retail Share by Volume - Gin & Genever
7.2.3 Retail Share by Volume - Liqueurs
7.2.4 Retail Share by Volume - Rum
7.2.5 Retail Share by Volume - Specialty Spirits
7.2.6 Retail Share by Volume - Tequila & Mezcal
7.2.7 Retail Share by Volume - Vodka
7.2.8 Retail Share by Volume - Whiskey
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching analysis
7.3.3 Asda Switching analysis
7.3.4 Bargain Booze Switching analysis
7.3.5 Co-Op/Somerfield Switching analysis
7.3.6 Iceland Switching analysis
7.3.7 Lidl Switching analysis
7.3.8 M&S Switching analysis
7.3.9 Morrisons Switching analysis
7.3.10 Oddbins Switching analysis
7.3.11 Sainsbury's Switching analysis
7.3.12 Tesco Switching analysis
7.3.13 Waitrose Switching analysis
7.3.14 Other Switching analysis
7.4 Profiles of End-Consumers of Spirits, by Retailer Used
7.4.1 Aldi
7.4.2 Asda
7.4.3 Bargain Booze
7.4.4 Co-Op/Somerfield
7.4.5 Iceland
7.4.6 Lidl
7.4.7 M&S
7.4.8 Morrisons
7.4.9 Oddbins
7.4.10 Sainsbury's
7.4.11 Tesco
7.4.12 Waitrose
7.4.13 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Alcoholic Drinks Volume Units
Table 2: Foreign Exchange Rate - GBP Vs. US$, 2011
Table 3: Population Profiles
Table 4: United Kingdom Spirits Value Share (%), by Age Groups, 2011
Table 5: United Kingdom Spirits Value Share (%), by Gender, 2011
Table 6: United Kingdom Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United Kingdom Spirits Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United Kingdom Spirits Value Share (%) by Wealth Groups, 2011
Table 9: United Kingdom Spirits Value Share (%) by Busy Lives Groups, 2011
Table 10: United Kingdom Brandy Consumer Group Share (% market value), 2011
Table 11: United Kingdom Gin & Genever Consumer Group Share (% market value), 2011
Table 12: United Kingdom Liqueurs Consumer Group Share (% market value), 2011
Table 13: United Kingdom Rum Consumer Group Share (% market value), 2011
Table 14: United Kingdom Specialty Spirits Consumer Group Share (% market value), 2011
Table 15: United Kingdom Tequila & Mezcal Consumer Group Share (% market value), 2011
Table 16: United Kingdom Vodka Consumer Group Share (% market value), 2011
Table 17: United Kingdom Whiskey Consumer Group Share (% market value), 2011
Table 18: United Kingdom Total Brandy Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United Kingdom Total Gin & Genever Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: United Kingdom Total Liqueurs Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: United Kingdom Total Rum Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: United Kingdom Total Specialty Spirits Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: United Kingdom Total Tequila & Mezcal Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: United Kingdom Total Vodka Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: United Kingdom Total Whiskey Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: United Kingdom Brandy Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: United Kingdom Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: United Kingdom Gin & Genever Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: United Kingdom Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: United Kingdom Liqueurs Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: United Kingdom Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: United Kingdom Rum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: United Kingdom Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: United Kingdom Specialty Spirits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: United Kingdom Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: United Kingdom Tequila & Mezcal Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: United Kingdom Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: United Kingdom Vodka Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: United Kingdom Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: United Kingdom Whiskey Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: United Kingdom Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: United Kingdom Brandy Consumer Profiles (% consumers by sub-group), 2011
Table 43: United Kingdom Gin & Genever Consumer Profiles (% consumers by sub-group), 2011
Table 44: United Kingdom Liqueurs Consumer Profiles (% consumers by sub-group), 2011
Table 45: United Kingdom Rum Consumer Profiles (% consumers by sub-group), 2011
Table 46: United Kingdom Specialty Spirits Consumer Profiles (% consumers by sub-group), 2011
Table 47: United Kingdom Tequila & Mezcal Consumer Profiles (% consumers by sub-group), 2011
Table 48: United Kingdom Vodka Consumer Profiles (% consumers by sub-group), 2011
Table 49: United Kingdom Whiskey Consumer Profiles (% consumers by sub-group), 2011
Table 50: United Kingdom Spirits Private Label Penetration (% Vol), by Category, 2011
Table 51: United Kingdom Brandy Brand Share by Volume (% Vol), 2011
Table 52: United Kingdom Gin & Genever Brand Share by Volume (% Vol), 2011
Table 53: United Kingdom Liqueurs Brand Share by Volume (% Vol), 2011
Table 54: United Kingdom Rum Brand Share by Volume (% Vol), 2011
Table 55: United Kingdom Specialty Spirits Brand Share by Volume (% Vol), 2011
Table 56: United Kingdom Tequila & Mezcal Brand Share by Volume (% Vol), 2011
Table 57: United Kingdom Vodka Brand Share by Volume (% Vol), 2011
Table 58: United Kingdom Whiskey Brand Share by Volume (% Vol), 2011
Table 59: United Kingdom, Overall Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 60: United Kingdom, Brandy: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 61: United Kingdom, Gin & Genever: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 62: United Kingdom, Liqueurs: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 63: United Kingdom, Rum: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 64: United Kingdom, Specialty Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 65: United Kingdom, Tequila & Mezcal: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 66: United Kingdom, Vodka: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 67: United Kingdom, Whiskey: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 68: United Kingdom Spirits Market Value (Pound Sterling million), by Category, 2011
Table 69: United Kingdom Spirits Market Value (US$ million), by Category, 2011
Table 70: United Kingdom Spirits Market Volume (Ltrs m), by Category, 2011
Table 71: United Kingdom Spirits Market Share (US$ million), by Category, 2011
Table 72: United Kingdom Spirits Expenditure Per Capita (Pound Sterling), by Category, 2011
Table 73: United Kingdom Spirits Expenditure Per Capita (US$), by Category, 2011
Table 74: United Kingdom Spirits Expenditure Per Household (Pound Sterling), by Category
Table 75: United Kingdom Spirits Expenditure Per Household (US$), by Category
Table 76: United Kingdom Spirits Market Volume Share (Ltrs m), by Category, 2011
Table 77: United Kingdom Spirits Consumption Per Capita (Kilograms per head), by Category, 2011
Table 78: United Kingdom Spirits Consumption Per Household (Kilograms per household), by Category, 2011
Table 79: United Kingdom Spirits Retailer Share by Volume (Ltrs m), 2011
Table 80: United Kingdom Brandy Retailer Share by Volume (Ltrs m), 2011
Table 81: United Kingdom Gin & Genever Retailer Share by Volume (Ltrs m), 2011
Table 82: United Kingdom Liqueurs Retailer Share by Volume (Ltrs m), 2011
Table 83: United Kingdom Rum Retailer Share by Volume (Ltrs m), 2011
Table 84: United Kingdom Specialty Spirits Retailer Share by Volume (Ltrs m), 2011
Table 85: United Kingdom Tequila & Mezcal Retailer Share by Volume (Ltrs m), 2011
Table 86: United Kingdom Vodka Retailer Share by Volume (Ltrs m), 2011
Table 87: United Kingdom Whiskey Retailer Share by Volume (Ltrs m), 2011
Table 88: United Kingdom: Switchers to Aldi for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 89: United Kingdom: Switchers From Aldi for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 90: United Kingdom: Switchers to Asda for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 91: United Kingdom: Switchers From Asda for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 92: United Kingdom: Switchers to Bargain Booze for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 93: United Kingdom: Switchers From Bargain Booze for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 94: United Kingdom: Switchers to Co-Op/Somerfield for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 95: United Kingdom: Switchers From Co-Op/Somerfield for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 96: United Kingdom: Switchers to Iceland for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 97: United Kingdom: Switchers From Iceland for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 98: United Kingdom: Switchers to Lidl for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 99: United Kingdom: Switchers From Lidl for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 100: United Kingdom: Switchers to M&S for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 101: United Kingdom: Switchers From M&S for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 102: United Kingdom: Switchers to Morrisons for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 103: United Kingdom: Switchers From Morrisons for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 104: United Kingdom: Switchers to Oddbins for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 105: United Kingdom: Switchers From Oddbins for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 106: United Kingdom: Switchers to Sainsbury's for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 107: United Kingdom: Switchers From Sainsbury's for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 108: United Kingdom: Switchers to Tesco for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 109: United Kingdom: Switchers From Tesco for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 110: United Kingdom: Switchers to Waitrose for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 111: United Kingdom: Switchers From Waitrose for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 112: United Kingdom: Switchers to Other for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 113: United Kingdom: Switchers From Other for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 114: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Aldi (% by Subgroup), 2011
Table 115: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Asda (% by Subgroup), 2011
Table 116: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Bargain Booze (% by Subgroup), 2011
Table 117: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup), 2011
Table 118: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Iceland (% by Subgroup), 2011
Table 119: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Lidl (% by Subgroup), 2011
Table 120: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From M&S (% by Subgroup), 2011
Table 121: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup), 2011
Table 122: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Oddbins (% by Subgroup), 2011
Table 123: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup), 2011
Table 124: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Tesco (% by Subgroup), 2011
Table 125: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup), 2011
Table 126: United Kingdom: Profile of Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: United Kingdom Spirits Value Share (%), by Age Groups, 2011
Figure 3: United Kingdom Spirits Value Share (%), by Gender, 2011
Figure 4: United Kingdom Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United Kingdom Spirits Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United Kingdom Spirits Value Share (%) by Wealth Groups, 2011
Figure 7: United Kingdom Spirits Value Share (%) by Busy Lives Groups, 2011
Figure 8: United Kingdom Brandy Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United Kingdom Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United Kingdom Gin & Genever Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United Kingdom Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United Kingdom Liqueurs Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United Kingdom Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United Kingdom Rum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United Kingdom Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United Kingdom Specialty Spirits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United Kingdom Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United Kingdom Tequila & Mezcal Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: United Kingdom Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: United Kingdom Vodka Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: United Kingdom Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: United Kingdom Whiskey Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: United Kingdom Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: United Kingdom Spirits Private Label Penetration (% Vol), by Category, 2011
Figure 25: United Kingdom Spirits Market Share (US$ million), by Category, 2011
Figure 26: United Kingdom Spirits Expenditure Per Capita (US$), by Category, 2011
Figure 27: United Kingdom Spirits Expenditure Per Household (US$), by Category
Figure 28: United Kingdom Spirits Retailer Share by Volume (Ltrs m), 2011
Figure 29: United Kingdom Brandy Retailer Share by Volume (Ltrs m), 2011
Figure 30: United Kingdom Gin & Genever Retailer Share by Volume (Ltrs m), 2011
Figure 31: United Kingdom Liqueurs Retailer Share by Volume (Ltrs m), 2011
Figure 32: United Kingdom Rum Retailer Share by Volume (Ltrs m), 2011
Figure 33: United Kingdom Specialty Spirits Retailer Share by Volume (Ltrs m), 2011
Figure 34: United Kingdom Tequila & Mezcal Retailer Share by Volume (Ltrs m), 2011
Figure 35: United Kingdom Vodka Retailer Share by Volume (Ltrs m), 2011
Figure 36: United Kingdom Whiskey Retailer Share by Volume (Ltrs m), 2011
Figure 37: United Kingdom: People Who Have Switched Retailer for Their Spirits Purchases in the Last Six Months (Thousands), 2011

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