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Consumer Trends in the Spirits Market in Spain, 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Alcoholic Beverages

No. of Pages : 105 Pages


Synopsis

  • This report provides the results for the Spirits market in Spain from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Spirits market in Spain face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Spirits market in Spain they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such the companies need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

The data provided allows the marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering Brandy market, Gin & Genever market, Liqueurs market, Rum market, Specialty Spirits market, Tequila & Mezcal market, Vodka market, and Whiskey market.
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Spirits Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Brandy
2.2.2 Gin & Genever
2.2.3 Liqueurs
2.2.4 Rum
2.2.5 Specialty Spirits
2.2.6 Tequila & Mezcal
2.2.7 Vodka
2.2.8 Whiskey
2.3 Behavioral Trends and Market Value
2.3.1 Brandy
2.3.2 Gin & Genever
2.3.3 Liqueurs
2.3.4 Rum
2.3.5 Specialty Spirits
2.3.6 Tequila & Mezcal
2.3.7 Vodka
2.3.8 Whiskey

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Brandy
3.1.2 Gin & Genever
3.1.3 Liqueurs
3.1.4 Rum
3.1.5 Specialty Spirits
3.1.6 Tequila & Mezcal
3.1.7 Vodka
3.1.8 Whiskey
3.2 Consumer Profiles by Product Category
3.2.1 Brandy
3.2.2 Gin & Genever
3.2.3 Liqueurs
3.2.4 Rum
3.2.5 Specialty Spirits
3.2.6 Tequila & Mezcal
3.2.7 Vodka
3.2.8 Whiskey

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Spirits Brand Choice and Private Label Shares
4.2.1 Brandy
4.2.2 Gin & Genever
4.2.3 Liqueurs
4.2.4 Rum
4.2.5 Specialty Spirits
4.2.6 Tequila & Mezcal
4.2.7 Vodka
4.2.8 Whiskey

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Spirits
5.1.2 Brandy
5.1.3 Gin & Genever
5.1.4 Liqueurs
5.1.5 Rum
5.1.6 Specialty Spirits
5.1.7 Tequila & Mezcal
5.1.8 Vodka
5.1.9 Whiskey

6 Consumption Impact: Market Valuation
6.1 Spirits Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Spirits Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Spirits Volume Impact of Consumer Behavior Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption Per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Spirits
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Brandy
7.2.2 Retail Share by Volume - Gin & Genever
7.2.3 Retail Share by Volume - Liqueurs
7.2.4 Retail Share by Volume - Rum
7.2.5 Retail Share by Volume - Specialty Spirits
7.2.6 Retail Share by Volume - Tequila & Mezcal
7.2.7 Retail Share by Volume - Vodka
7.2.8 Retail Share by Volume - Whiskey
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching analysis
7.3.3 Carrefour Switching analysis
7.3.4 Miquel Switching analysis
7.3.5 Schwarz Group Switching analysis
7.3.6 Other Switching analysis
7.4 Profiles of End-Consumers of Spirits, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Miquel
7.4.4 Schwarz Group
7.4.5 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for the Spirits Market
Table 2: Foreign Exchange Rate - EURO Vs. US$, 2011
Table 3: Population Profiles
Table 4: Spain Spirits Value Share (%), by Age Groups, 2011
Table 5: Spain Spirits Value Share (%), by Gender, 2011
Table 6: Spain Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Spain Spirits Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Spain Spirits Value Share (%) by Wealth Groups, 2011
Table 9: Spain Spirits Value Share (%) by Busy Lives Groups, 2011
Table 10: Spain Brandy Consumer Group Share (% market value), 2011
Table 11: Spain Gin & Genever Consumer Group Share (% market value), 2011
Table 12: Spain Liqueurs Consumer Group Share (% market value), 2011
Table 13: Spain Rum Consumer Group Share (% market value), 2011
Table 14: Spain Specialty Spirits Consumer Group Share (% market value), 2011
Table 15: Spain Tequila & Mezcal Consumer Group Share (% market value), 2011
Table 16: Spain Vodka Consumer Group Share (% market value), 2011
Table 17: Spain Whiskey Consumer Group Share (% market value), 2011
Table 18: Spain Total Brandy Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Spain Total Gin & Genever Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Spain Total Liqueurs Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: Spain Total Rum Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: Spain Total Specialty Spirits Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: Spain Total Tequila & Mezcal Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: Spain Total Vodka Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: Spain Total Whiskey Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: Spain Brandy Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Spain Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Spain Gin & Genever Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Spain Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Spain Liqueurs Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: Spain Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: Spain Rum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: Spain Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: Spain Specialty Spirits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: Spain Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: Spain Tequila & Mezcal Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: Spain Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: Spain Vodka Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: Spain Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: Spain Whiskey Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: Spain Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: Spain Brandy Consumer Profiles (% consumers by sub-group), 2011
Table 43: Spain Gin & Genever Consumer Profiles (% consumers by sub-group), 2011
Table 44: Spain Liqueurs Consumer Profiles (% consumers by sub-group), 2011
Table 45: Spain Rum Consumer Profiles (% consumers by sub-group), 2011
Table 46: Spain Specialty Spirits Consumer Profiles (% consumers by sub-group), 2011
Table 47: Spain Tequila & Mezcal Consumer Profiles (% consumers by sub-group), 2011
Table 48: Spain Vodka Consumer Profiles (% consumers by sub-group), 2011
Table 49: Spain Whiskey Consumer Profiles (% consumers by sub-group), 2011
Table 50: Spain Spirits Private Label Penetration (% Vol), by Category, 2011
Table 51: Spain Brandy Brand Share by Volume (% Vol), 2011
Table 52: Spain Gin & Genever Brand Share by Volume (% Vol), 2011
Table 53: Spain Liqueurs Brand Share by Volume (% Vol), 2011
Table 54: Spain Rum Brand Share by Volume (% Vol), 2011
Table 55: Spain Specialty Spirits Brand Share by Volume (% Vol), 2011
Table 56: Spain Tequila & Mezcal Brand Share by Volume (% Vol), 2011
Table 57: Spain Vodka Brand Share by Volume (% Vol), 2011
Table 58: Spain Whiskey Brand Share by Volume (% Vol), 2011
Table 59: Spain, Overall Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 60: Spain, Brandy: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 61: Spain, Gin & Genever: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 62: Spain, Liqueurs: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 63: Spain, Rum: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 64: Spain, Specialty Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 65: Spain, Tequila & Mezcal: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 66: Spain, Vodka: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 67: Spain, Whiskey: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 68: Spain Spirits Market Value (Euro million), by Category, 2011
Table 69: Spain Spirits Market Value (US$ million), by Category, 2011
Table 70: Spain Spirits Market Volume (Ltrs m), by Category, 2011
Table 71: Spain Spirits Market Share (US$ million), by Category, 2011
Table 72: Spain Spirits Expenditure Per Capita (Euro), by Category, 2011
Table 73: Spain Spirits Expenditure Per Capita (US$), by Category, 2011
Table 74: Spain Spirits Expenditure Per Household (Euro), by Category
Table 75: Spain Spirits Expenditure Per Household (US$), by Category
Table 76: Spain Spirits Market Volume Share (Ltrs m), by Category, 2011
Table 77: Spain Spirits Consumption Per Capita (Kilograms per head), by Category, 2011
Table 78: Spain Spirits Consumption Per Household (Kilograms per household), by Category, 2011
Table 79: Spain Spirits Retailer Share by Volume (Ltrs m), 2011
Table 80: Spain Brandy Retailer Share by Volume (Ltrs m), 2011
Table 81: Spain Gin & Genever Retailer Share by Volume (Ltrs m), 2011
Table 82: Spain Liqueurs Retailer Share by Volume (Ltrs m), 2011
Table 83: Spain Rum Retailer Share by Volume (Ltrs m), 2011
Table 84: Spain Specialty Spirits Retailer Share by Volume (Ltrs m), 2011
Table 85: Spain Tequila & Mezcal Retailer Share by Volume (Ltrs m), 2011
Table 86: Spain Vodka Retailer Share by Volume (Ltrs m), 2011
Table 87: Spain Whiskey Retailer Share by Volume (Ltrs m), 2011
Table 88: Spain: Switchers to Auchan for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 89: Spain: Switchers From Auchan for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 90: Spain: Switchers to Carrefour for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 91: Spain: Switchers From Carrefour for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 92: Spain: Switchers to Miquel for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 93: Spain: Switchers From Miquel for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 94: Spain: Switchers to Schwarz Group for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 95: Spain: Switchers to Other for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 96: Spain: Switchers From Other for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 97: Spain: Profile of Spirits Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011
Table 98: Spain: Profile of Spirits Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup), 2011
Table 99: Spain: Profile of Spirits Consumers Whose Goods Mainly Come From Miquel (% by Subgroup), 2011
Table 100: Spain: Profile of Spirits Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup), 2011
Table 101: Spain: Profile of Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: Spain Spirits Value Share (%), by Age Groups, 2011
Figure 3: Spain Spirits Value Share (%), by Gender, 2011
Figure 4: Spain Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Spain Spirits Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Spain Spirits Value Share (%) by Wealth Groups, 2011
Figure 7: Spain Spirits Value Share (%) by Busy Lives Groups, 2011
Figure 8: Spain Brandy Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Spain Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Spain Gin & Genever Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Spain Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Spain Liqueurs Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Spain Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Spain Rum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Spain Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Spain Specialty Spirits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Spain Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Spain Tequila & Mezcal Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: Spain Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: Spain Vodka Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: Spain Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: Spain Whiskey Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: Spain Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: Spain Spirits Private Label Penetration (% Vol), by Category, 2011
Figure 25: Spain Spirits Market Share (US$ million), by Category, 2011
Figure 26: Spain Spirits Expenditure Per Capita (US$), by Category, 2011
Figure 27: Spain Spirits Expenditure Per Household (US$), by Category
Figure 28: Spain Spirits Retailer Share by Volume (Ltrs m), 2011
Figure 29: Spain Brandy Retailer Share by Volume (Ltrs m), 2011
Figure 30: Spain Gin & Genever Retailer Share by Volume (Ltrs m), 2011
Figure 31: Spain Liqueurs Retailer Share by Volume (Ltrs m), 2011
Figure 32: Spain Rum Retailer Share by Volume (Ltrs m), 2011
Figure 33: Spain Specialty Spirits Retailer Share by Volume (Ltrs m), 2011
Figure 34: Spain Tequila & Mezcal Retailer Share by Volume (Ltrs m), 2011
Figure 35: Spain Vodka Retailer Share by Volume (Ltrs m), 2011
Figure 36: Spain Whiskey Retailer Share by Volume (Ltrs m), 2011
Figure 37: Spain: People Who Have Switched Retailer for Their Spirits Purchases in the Last Six Months (Thousands), 2011

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