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Consumer Trends in the Spirits Market in India, 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Alcoholic Beverages

No. of Pages : 104 Pages


Synopsis

  • This report provides the results for the Spirits market in India from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Spirits market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Spirits market in India they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such the companies need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

The data provided allows the marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering Brandy market, Gin & Genever market, Liqueurs market, Rum market, Specialty Spirits market, Tequila & Mezcal market, Vodka market, and Whiskey market.
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Spirits Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Brandy
2.2.2 Gin & Genever
2.2.3 Specialty Spirits
2.2.4 Tequila & Mezcal
2.2.5 Vodka
2.2.6 Whiskey
2.3 Behavioural Trends and Market Value
2.3.1 Brandy
2.3.2 Gin & Genever
2.3.3 Specialty Spirits
2.3.4 Tequila & Mezcal
2.3.5 Vodka
2.3.6 Whiskey

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Brandy
3.1.2 Gin & Genever
3.1.3 Liqueurs
3.1.4 Specialty Spirits
3.1.5 Tequila & Mezcal
3.1.6 Vodka
3.1.7 Whiskey
3.2 Consumer Profiles by Product Category
3.2.1 Brandy
3.2.2 Gin & Genever
3.2.3 Liqueurs
3.2.4 Specialty Spirits
3.2.5 Tequila & Mezcal
3.2.6 Vodka
3.2.7 Whiskey

4 Brand vs. Private Label Choices
4.1 Spirits Brand Choice and Private Label Shares
4.1.1 Brandy
4.1.2 Gin & Genever
4.1.3 Specialty Spirits
4.1.4 Tequila & Mezcal
4.1.5 Vodka
4.1.6 Whiskey

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Spirits
5.1.2 Brandy
5.1.3 Gin & Genever
5.1.4 Liqueurs
5.1.5 Specialty Spirits
5.1.6 Tequila & Mezcal
5.1.7 Vodka
5.1.8 Whiskey

6 Consumption Impact: Market Valuation
6.1 Spirits Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Spirits Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Spirits Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Spirits
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Brandy
7.2.2 Retail Share by Volume - Gin & Genever
7.2.3 Retail Share by Volume - Specialty Spirits
7.2.4 Retail Share by Volume - Tequila & Mezcal
7.2.5 Retail Share by Volume - Vodka
7.2.6 Retail Share by Volume - Whiskey
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aditya Birla Retail Limited Switching analysis
7.3.3 Bharti Retail Private Limited Switching analysis
7.3.4 Metro Group Switching analysis
7.3.5 Nilgiri's Switching analysis
7.3.6 Pantaloon Retail (India) Ltd. Switching analysis
7.3.7 Reliance Retail Limited Switching analysis
7.3.8 RPG Enterprises Switching analysis
7.3.9 Shopper's Stop Ltd. Switching analysis
7.3.10 Spencer's Retail Limited Switching analysis
7.3.11 Wadhawan Food Retail Pvt. Ltd. Switching analysis
7.4 Profiles of End-Consumers of Spirits, by Retailer Used
7.4.1 Aditya Birla Retail Limited
7.4.2 Bharti Retail Private Limited
7.4.3 Metro Group
7.4.4 Nilgiri's
7.4.5 Pantaloon Retail (India) Ltd.
7.4.6 Reliance Retail Limited
7.4.7 RPG Enterprises
7.4.8 Shopper's Stop Ltd.
7.4.9 Spencer's Retail Limited
7.4.10 Wadhawan Food Retail Pvt. Ltd.

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for the Spirits Market
Table 2: Foreign Exchange Rate - INR Vs. US$, 2011
Table 3: Population Profiles
Table 4: India Spirits Value Share (%), by Age Groups, 2011
Table 5: India Spirits Value Share (%), by Gender, 2011
Table 6: India Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: India Spirits Value Share (%) by Education Level Achieved Groups, 2011
Table 8: India Spirits Value Share (%) by Wealth Groups, 2011
Table 9: India Spirits Value Share (%) by Busy Lives Groups, 2011
Table 10: India Brandy Consumer Group Share (% market value), 2011
Table 11: India Gin & Genever Consumer Group Share (% market value), 2011
Table 12: India Specialty Spirits Consumer Group Share (% market value), 2011
Table 13: India Tequila & Mezcal Consumer Group Share (% market value), 2011
Table 14: India Vodka Consumer Group Share (% market value), 2011
Table 15: India Whiskey Consumer Group Share (% market value), 2011
Table 16: India Total Brandy Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: India Total Gin & Genever Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: India Total Specialty Spirits Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: India Total Tequila & Mezcal Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: India Total Vodka Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: India Total Whiskey Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: India Brandy Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: India Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: India Gin & Genever Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: India Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: India Liqueurs Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: India Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: India Specialty Spirits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: India Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: India Tequila & Mezcal Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: India Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: India Vodka Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: India Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: India Whiskey Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: India Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: India Brandy Consumer Profiles (% consumers by sub-group), 2011
Table 37: India Gin & Genever Consumer Profiles (% consumers by sub-group), 2011
Table 38: India Liqueurs Consumer Profiles (% consumers by sub-group), 2011
Table 39: India Specialty Spirits Consumer Profiles (% consumers by sub-group), 2011
Table 40: India Tequila & Mezcal Consumer Profiles (% consumers by sub-group), 2011
Table 41: India Vodka Consumer Profiles (% consumers by sub-group), 2011
Table 42: India Whiskey Consumer Profiles (% consumers by sub-group), 2011
Table 43: India Brandy Brand Share by Volume (% Vol), 2011
Table 44: India Gin & Genever Brand Share by Volume (% Vol), 2011
Table 45: India Specialty Spirits Brand Share by Volume (% Vol), 2011
Table 46: India Tequila & Mezcal Brand Share by Volume (% Vol), 2011
Table 47: India Vodka Brand Share by Volume (% Vol), 2011
Table 48: India Whiskey Brand Share by Volume (% Vol), 2011
Table 49: India, Overall Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 50: India, Brandy: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 51: India, Gin & Genever: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 52: India, Liqueurs: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 53: India, Specialty Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 54: India, Tequila & Mezcal: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 55: India, Vodka: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 56: India, Whiskey: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 57: India Spirits Market Value (Indian Rupee million), by Category, 2011
Table 58: India Spirits Market Value (US$ million), by Category, 2011
Table 59: India Spirits Market Volume (Ltrs m), by Category, 2011
Table 60: India Spirits Market Share (US$ million), by Category, 2011
Table 61: India Spirits Expenditure Per Capita (Indian Rupee), by Category, 2011
Table 62: India Spirits Expenditure Per Capita (US$), by Category, 2011
Table 63: India Spirits Expenditure Per Household (Indian Rupee), by Category
Table 64: India Spirits Expenditure Per Household (US$), by Category
Table 65: India Spirits Market Volume Share (Ltrs m), by Category, 2011
Table 66: India Spirits Consumption Per Capita (Kilograms per head), by Category, 2011
Table 67: India Spirits Consumption Per Household (Kilograms per household), by Category, 2011
Table 68: India Spirits Retailer Share by Volume (Ltrs m), 2011
Table 69: India Brandy Retailer Share by Volume (Ltrs m), 2011
Table 70: India Gin & Genever Retailer Share by Volume (Ltrs m), 2011
Table 71: India Specialty Spirits Retailer Share by Volume (Ltrs m), 2011
Table 72: India Tequila & Mezcal Retailer Share by Volume (Ltrs m), 2011
Table 73: India Vodka Retailer Share by Volume (Ltrs m), 2011
Table 74: India Whiskey Retailer Share by Volume (Ltrs m), 2011
Table 75: India: Switchers to Aditya Birla Retail Limited for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 76: India: Switchers From Aditya Birla Retail Limited for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 77: India: Switchers to Bharti Retail Private Limited for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 78: India: Switchers From Bharti Retail Private Limited for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 79: India: Switchers to Metro Group for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 80: India: Switchers From Metro Group for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 81: India: Switchers to Nilgiri's for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 82: India: Switchers From Nilgiri's for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 83: India: Switchers to Pantaloon Retail (India) Ltd. for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 84: India: Switchers From Pantaloon Retail (India) Ltd. for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 85: India: Switchers to Reliance Retail Limited for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 86: India: Switchers From Reliance Retail Limited for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 87: India: Switchers to RPG Enterprises for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 88: India: Switchers From RPG Enterprises for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 89: India: Switchers to Shopper's Stop Ltd. for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 90: India: Switchers From Shopper's Stop Ltd. for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 91: India: Switchers to Spencer's Retail Limited for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 92: India: Switchers From Spencer's Retail Limited for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 93: India: Switchers to Wadhawan Food Retail Pvt. Ltd. for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 94: India: Switchers From Wadhawan Food Retail Pvt. Ltd. for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 95: India: Profile of Spirits Consumers Whose Goods Mainly Come From Aditya Birla Retail Limited (% by Subgroup), 2011
Table 96: India: Profile of Spirits Consumers Whose Goods Mainly Come From Bharti Retail Private Limited (% by Subgroup), 2011
Table 97: India: Profile of Spirits Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011
Table 98: India: Profile of Spirits Consumers Whose Goods Mainly Come From Nilgiri's (% by Subgroup), 2011
Table 99: India: Profile of Spirits Consumers Whose Goods Mainly Come From Pantaloon Retail (India) Ltd. (% by Subgroup), 2011
Table 100: India: Profile of Spirits Consumers Whose Goods Mainly Come From Reliance Retail Limited (% by Subgroup), 2011
Table 101: India: Profile of Spirits Consumers Whose Goods Mainly Come From RPG Enterprises (% by Subgroup), 2011
Table 102: India: Profile of Spirits Consumers Whose Goods Mainly Come From Shopper's Stop Ltd. (% by Subgroup), 2011
Table 103: India: Profile of Spirits Consumers Whose Goods Mainly Come From Spencer's Retail Limited (% by Subgroup), 2011
Table 104: India: Profile of Spirits Consumers Whose Goods Mainly Come From Wadhawan Food Retail Pvt. Ltd. (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: India Spirits Value Share (%), by Age Groups, 2011
Figure 3: India Spirits Value Share (%), by Gender, 2011
Figure 4: India Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: India Spirits Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: India Spirits Value Share (%) by Wealth Groups, 2011
Figure 7: India Spirits Value Share (%) by Busy Lives Groups, 2011
Figure 8: India Brandy Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: India Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: India Gin & Genever Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: India Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: India Liqueurs Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: India Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: India Specialty Spirits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: India Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: India Tequila & Mezcal Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: India Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: India Vodka Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: India Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: India Whiskey Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: India Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: India Spirits Market Share (US$ million), by Category, 2011
Figure 23: India Spirits Expenditure Per Capita (US$), by Category, 2011
Figure 24: India Spirits Expenditure Per Household (US$), by Category
Figure 25: India Spirits Retailer Share by Volume (Ltrs m), 2011
Figure 26: India Brandy Retailer Share by Volume (Ltrs m), 2011
Figure 27: India Gin & Genever Retailer Share by Volume (Ltrs m), 2011
Figure 28: India Specialty Spirits Retailer Share by Volume (Ltrs m), 2011
Figure 29: India Tequila & Mezcal Retailer Share by Volume (Ltrs m), 2011
Figure 30: India Vodka Retailer Share by Volume (Ltrs m), 2011
Figure 31: India Whiskey Retailer Share by Volume (Ltrs m), 2011
Figure 32: India: People Who Have Switched Retailer for Their Spirits Purchases in the Last Six Months (Thousands), 2011

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