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Consumer Trends in the Spirits Market in China, 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Alcoholic Beverages

No. of Pages : 119 Pages


Synopsis

  • This report provides the results for the Spirits market in China from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Spirits market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Spirits market in China they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such the companies need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

The data provided allows the marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering Brandy market, Gin & Genever market, Liqueurs market, Rum market, Specialty Spirits market, Tequila & Mezcal market, Vodka market, and Whiskey market.
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Spirits Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Brandy
2.2.2 Gin & Genever
2.2.3 Liqueurs
2.2.4 Rum
2.2.5 Specialty Spirits
2.2.6 Tequila & Mezcal
2.2.7 Vodka
2.2.8 Whiskey
2.3 Behavioral Trends and Market Value
2.3.1 Brandy
2.3.2 Gin & Genever
2.3.3 Liqueurs
2.3.4 Rum
2.3.5 Specialty Spirits
2.3.6 Tequila & Mezcal
2.3.7 Vodka
2.3.8 Whiskey

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Brandy
3.1.2 Gin & Genever
3.1.3 Liqueurs
3.1.4 Rum
3.1.5 Specialty Spirits
3.1.6 Tequila & Mezcal
3.1.7 Vodka
3.1.8 Whiskey
3.2 Consumer Profiles by Product Category
3.2.1 Brandy
3.2.2 Gin & Genever
3.2.3 Liqueurs
3.2.4 Rum
3.2.5 Specialty Spirits
3.2.6 Tequila & Mezcal
3.2.7 Vodka
3.2.8 Whiskey

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Spirits Brand Choice and Private Label Shares
4.2.1 Brandy
4.2.2 Gin & Genever
4.2.3 Liqueurs
4.2.4 Rum
4.2.5 Specialty Spirits
4.2.6 Tequila & Mezcal
4.2.7 Vodka
4.2.8 Whiskey

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Spirits
5.1.2 Brandy
5.1.3 Gin & Genever
5.1.4 Liqueurs
5.1.5 Rum
5.1.6 Specialty Spirits
5.1.7 Tequila & Mezcal
5.1.8 Vodka
5.1.9 Whiskey

6 Consumption Impact: Market Valuation
6.1 Spirits Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Spirits Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Spirits Volume Impact of Consumer Behavior Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption Per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Spirits
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Brandy
7.2.2 Retail Share by Volume - Gin & Genever
7.2.3 Retail Share by Volume - Liqueurs
7.2.4 Retail Share by Volume - Rum
7.2.5 Retail Share by Volume - Specialty Spirits
7.2.6 Retail Share by Volume - Tequila & Mezcal
7.2.7 Retail Share by Volume - Vodka
7.2.8 Retail Share by Volume - Whiskey
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A-Best Supermarket Co., Ltd Switching analysis
7.3.3 Carrefour China Switching analysis
7.3.4 Dashang Group Switching analysis
7.3.5 Metro Cash & Carry Switching analysis
7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching analysis
7.3.7 Tesco China Switching analysis
7.3.8 Trust Mart Switching analysis
7.3.9 Wal-Mart Super center, China Switching analysis
7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching analysis
7.3.11 Wumart Stores. Group Switching analysis
7.3.12 Other Switching analysis
7.4 Profiles of End-Consumers of Spirits, by Retailer Used
7.4.1 A-Best Supermarket Co., Ltd
7.4.2 Carrefour China
7.4.3 Dashang Group
7.4.4 Metro Cash & Carry
7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
7.4.6 Tesco China
7.4.7 Trust Mart
7.4.8 Wal-Mart Super center, China
7.4.9 Wuhan Zhongbai Group Co., Ltd.
7.4.10 Wumart Stores. Group
7.4.11 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for the Spirits Market
Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
Table 3: Population Profiles
Table 4: China Spirits Value Share (%), by Age Groups, 2011
Table 5: China Spirits Value Share (%), by Gender, 2011
Table 6: China Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: China Spirits Value Share (%) by Education Level Achieved Groups, 2011
Table 8: China Spirits Value Share (%) by Wealth Groups, 2011
Table 9: China Spirits Value Share (%) by Busy Lives Groups, 2011
Table 10: China Brandy Consumer Group Share (% market value), 2011
Table 11: China Gin & Genever Consumer Group Share (% market value), 2011
Table 12: China Liqueurs Consumer Group Share (% market value), 2011
Table 13: China Rum Consumer Group Share (% market value), 2011
Table 14: China Specialty Spirits Consumer Group Share (% market value), 2011
Table 15: China Tequila & Mezcal Consumer Group Share (% market value), 2011
Table 16: China Vodka Consumer Group Share (% market value), 2011
Table 17: China Whiskey Consumer Group Share (% market value), 2011
Table 18: China Total Brandy Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: China Total Gin & Genever Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: China Total Liqueurs Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: China Total Rum Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: China Total Specialty Spirits Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: China Total Tequila & Mezcal Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: China Total Vodka Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: China Total Whiskey Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: China Brandy Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: China Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: China Gin & Genever Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: China Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: China Liqueurs Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: China Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: China Rum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: China Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: China Specialty Spirits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: China Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: China Tequila & Mezcal Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: China Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: China Vodka Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: China Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: China Whiskey Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: China Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: China Brandy Consumer Profiles (% consumers by sub-group), 2011
Table 43: China Gin & Genever Consumer Profiles (% consumers by sub-group), 2011
Table 44: China Liqueurs Consumer Profiles (% consumers by sub-group), 2011
Table 45: China Rum Consumer Profiles (% consumers by sub-group), 2011
Table 46: China Specialty Spirits Consumer Profiles (% consumers by sub-group), 2011
Table 47: China Tequila & Mezcal Consumer Profiles (% consumers by sub-group), 2011
Table 48: China Vodka Consumer Profiles (% consumers by sub-group), 2011
Table 49: China Whiskey Consumer Profiles (% consumers by sub-group), 2011
Table 50: China Spirits Private Label Penetration (% Vol), by Category, 2011
Table 51: China Brandy Brand Share by Volume (% Vol), 2011
Table 52: China Gin & Genever Brand Share by Volume (% Vol), 2011
Table 53: China Liqueurs Brand Share by Volume (% Vol), 2011
Table 54: China Rum Brand Share by Volume (% Vol), 2011
Table 55: China Specialty Spirits Brand Share by Volume (% Vol), 2011
Table 56: China Tequila & Mezcal Brand Share by Volume (% Vol), 2011
Table 57: China Vodka Brand Share by Volume (% Vol), 2011
Table 58: China Whiskey Brand Share by Volume (% Vol), 2011
Table 59: China, Overall Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 60: China, Brandy: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 61: China, Gin & Genever: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 62: China, Liqueurs: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 63: China, Rum: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 64: China, Specialty Spirits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 65: China, Tequila & Mezcal: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 66: China, Vodka: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 67: China, Whiskey: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 68: China Spirits Market Value (Yuan Renminbi million), by Category, 2011
Table 69: China Spirits Market Value (US$ million), by Category, 2011
Table 70: China Spirits Market Volume (Ltrs m), by Category, 2011
Table 71: China Spirits Market Share (US$ million), by Category, 2011
Table 72: China Spirits Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 73: China Spirits Expenditure Per Capita (US$), by Category, 2011
Table 74: China Spirits Expenditure Per Household (Yuan Renminbi), by Category
Table 75: China Spirits Expenditure Per Household (US$), by Category
Table 76: China Spirits Market Volume Share (Ltrs m), by Category, 2011
Table 77: China Spirits Consumption Per Capita (Kilograms per head), by Category, 2011
Table 78: China Spirits Consumption Per Household (Kilograms per household), by Category, 2011
Table 79: China Spirits Retailer Share by Volume (Ltrs m), 2011
Table 80: China Brandy Retailer Share by Volume (Ltrs m), 2011
Table 81: China Gin & Genever Retailer Share by Volume (Ltrs m), 2011
Table 82: China Liqueurs Retailer Share by Volume (Ltrs m), 2011
Table 83: China Rum Retailer Share by Volume (Ltrs m), 2011
Table 84: China Specialty Spirits Retailer Share by Volume (Ltrs m), 2011
Table 85: China Tequila & Mezcal Retailer Share by Volume (Ltrs m), 2011
Table 86: China Vodka Retailer Share by Volume (Ltrs m), 2011
Table 87: China Whiskey Retailer Share by Volume (Ltrs m), 2011
Table 88: China: Switchers to A-Best Supermarket Co., Ltd for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 89: China: Switchers From A-Best Supermarket Co., Ltd for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 90: China: Switchers to Carrefour China for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 91: China: Switchers From Carrefour China for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 92: China: Switchers to Dashang Group for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 93: China: Switchers From Dashang Group for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 94: China: Switchers to Metro Cash & Carry for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 95: China: Switchers From Metro Cash & Carry for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 96: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 97: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 98: China: Switchers to Tesco China for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 99: China: Switchers From Tesco China for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 100: China: Switchers to Trust Mart for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 101: China: Switchers From Trust Mart for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 102: China: Switchers to Wal-Mart Super center, China for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 103: China: Switchers From Wal-Mart Super center, China for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 104: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 105: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 106: China: Switchers to Wumart Stores. Group for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 107: China: Switchers From Wumart Stores. Group for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 108: China: Switchers to Other for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 109: China: Switchers From Other for Their Spirits Purchases in the Last Six Months (Thousands), 2011
Table 110: China: Profile of Spirits Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup), 2011
Table 111: China: Profile of Spirits Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup), 2011
Table 112: China: Profile of Spirits Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup), 2011
Table 113: China: Profile of Spirits Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup), 2011
Table 114: China: Profile of Spirits Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup), 2011
Table 115: China: Profile of Spirits Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup), 2011
Table 116: China: Profile of Spirits Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup), 2011
Table 117: China: Profile of Spirits Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup), 2011
Table 118: China: Profile of Spirits Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup), 2011
Table 119: China: Profile of Spirits Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup), 2011
Table 120: China: Profile of Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: China Spirits Value Share (%), by Age Groups, 2011
Figure 3: China Spirits Value Share (%), by Gender, 2011
Figure 4: China Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: China Spirits Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: China Spirits Value Share (%) by Wealth Groups, 2011
Figure 7: China Spirits Value Share (%) by Busy Lives Groups, 2011
Figure 8: China Brandy Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: China Brandy Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: China Gin & Genever Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: China Gin & Genever Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: China Liqueurs Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: China Liqueurs Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: China Rum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: China Rum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: China Specialty Spirits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: China Specialty Spirits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: China Tequila & Mezcal Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: China Tequila & Mezcal Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: China Vodka Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: China Vodka Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: China Whiskey Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: China Whiskey Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: China Spirits Private Label Penetration (% Vol), by Category, 2011
Figure 25: China Spirits Market Share (US$ million), by Category, 2011
Figure 26: China Spirits Expenditure Per Capita (US$), by Category, 2011
Figure 27: China Spirits Expenditure Per Household (US$), by Category
Figure 28: China Spirits Retailer Share by Volume (Ltrs m), 2011
Figure 29: China Brandy Retailer Share by Volume (Ltrs m), 2011
Figure 30: China Gin & Genever Retailer Share by Volume (Ltrs m), 2011
Figure 31: China Liqueurs Retailer Share by Volume (Ltrs m), 2011
Figure 32: China Rum Retailer Share by Volume (Ltrs m), 2011
Figure 33: China Specialty Spirits Retailer Share by Volume (Ltrs m), 2011
Figure 34: China Tequila & Mezcal Retailer Share by Volume (Ltrs m), 2011
Figure 35: China Vodka Retailer Share by Volume (Ltrs m), 2011
Figure 36: China Whiskey Retailer Share by Volume (Ltrs m), 2011
Figure 37: China: People Who Have Switched Retailer for Their Spirits Purchases in the Last Six Months (Thousands), 2011

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