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Consumer Trends in the Soft Drinks Market in the UK, 2011

Published By :

Canadean

Published Date : Mar 2012

Category :

Soft Drinks

No. of Pages : 110 Pages


Synopsis

  • This report provides the results for the Soft Drinks market in the UK, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Summary

  • Marketers in the Soft Drinks market in UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in UK they account for and which consumer trends drive their behaviour.
Scope

  • Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.
  • The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
Reasons To Buy

  • The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.
Key Highlights

  • Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Brand and private label penetration among consumers in 2011 as tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011
Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soft Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Bottled Water
2.2.2 Concentrates
2.2.3 Functional Drinks
2.2.4 Juices
2.2.5 Ready to Drink Tea & Coffee
2.2.6 Smoothies
2.2.7 Sparkling Soft Drinks
2.3 Behavioral Trends and Market Value
2.3.1 Bottled Water
2.3.2 Concentrates
2.3.3 Functional Drinks
2.3.4 Juices
2.3.5 Ready to Drink Tea & Coffee
2.3.6 Smoothies
2.3.7 Sparkling Soft Drinks

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Bottled Water
3.1.2 Concentrates
3.1.3 Functional Drinks
3.1.4 Juices
3.1.5 Ready to Drink Tea & Coffee
3.1.6 Smoothies
3.1.7 Sparkling Soft Drinks
3.2 Consumer Profiles by Product Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.3 Functional Drinks
3.2.4 Juices
3.2.5 Ready to Drink Tea & Coffee
3.2.6 Smoothies
3.2.7 Sparkling Soft Drinks

4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.3 Functional Drinks
4.2.4 Juices
4.2.5 Ready to Drink Tea & Coffee
4.2.6 Smoothies
4.2.7 Sparkling Soft Drinks

5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soft Drinks
5.1.2 Bottled Water
5.1.3 Concentrates
5.1.4 Functional Drinks
5.1.5 Juices
5.1.6 Ready to Drink Tea & Coffee
5.1.7 Smoothies
5.1.8 Sparkling Soft Drinks

6 Consumption Impact: Market Valuation
6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soft Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Survey-tracked Retailer Shares by Volume
7.1.1 United Kingdom Soft Drinks Survey-tracked Retailer Shares by Volume
7.2 Survey-tracked Retailer Shares by Volume by Category
7.2.1 United Kingdom Bottled Water Survey-tracked Retailer Shares by Volume
7.2.2 United Kingdom Concentrates Survey-tracked Retailer Shares by Volume
7.2.3 United Kingdom Functional Drinks Survey-tracked Retailer Shares by Volume
7.2.4 United Kingdom Juices Survey-tracked Retailer Shares by Volume
7.2.5 United Kingdom Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume
7.2.6 United Kingdom Smoothies Survey-tracked Retailer Shares by Volume
7.2.7 United Kingdom Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Asda Switching Analysis
7.3.4 Co-Op/Somerfield Switching Analysis
7.3.5 Iceland Switching Analysis
7.3.6 Lidl Switching Analysis
7.3.7 Morrisons Switching Analysis
7.3.8 Sainsbury's Switching Analysis
7.3.9 Tesco Switching Analysis
7.3.10 Waitrose Switching Analysis
7.3.11 Other Switching Analysis
7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
7.4.1 Aldi
7.4.2 Asda
7.4.3 Co-Op/Somerfield
7.4.4 Iceland
7.4.5 Lidl
7.4.6 M&S
7.4.7 Morrisons
7.4.8 Sainsbury's
7.4.9 Tesco
7.4.10 Waitrose
7.4.11 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for the Soft Drinks Market
Table 2: Foreign Exchange Rate – GBP Vs. US$, 2011
Table 3: United Kingdom Survey Respondent Profile (weighted), 2011
Table 4: United Kingdom Soft Drinks Value Share (%), by Age Groups, 2011
Table 5: United Kingdom Soft Drinks Value Share (%), by Gender, 2011
Table 6: United Kingdom Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United Kingdom Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United Kingdom Soft Drinks Value Share (%) by Wealth Groups, 2011
Table 9: United Kingdom Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: United Kingdom Bottled Water Consumer Group Share (% market value), 2011
Table 11: United Kingdom Concentrates Consumer Group Share (% market value), 2011
Table 12: United Kingdom Functional Drinks Consumer Group Share (% market value), 2011
Table 13: United Kingdom Juices Consumer Group Share (% market value), 2011
Table 14: United Kingdom Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011
Table 15: United Kingdom Smoothies Consumer Group Share (% market value), 2011
Table 16: United Kingdom Sparkling Soft Drinks Consumer Group Share (% market value), 2011
Table 17: United Kingdom Total Bottled Water Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: United Kingdom Total Concentrates Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United Kingdom Total Functional Drinks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: United Kingdom Total Juices Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: United Kingdom Total Ready to Drink Tea & Coffee Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: United Kingdom Total Smoothies Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: United Kingdom Total Sparkling Soft Drinks Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: United Kingdom Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: United Kingdom Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: United Kingdom Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: United Kingdom Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: United Kingdom Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: United Kingdom Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: United Kingdom Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: United Kingdom Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: United Kingdom Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: United Kingdom Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: United Kingdom Bottled Water Consumer Profiles (% consumers by sub-group), 2011
Table 39: United Kingdom Concentrates Consumer Profiles (% consumers by sub-group), 2011
Table 40: United Kingdom Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 41: United Kingdom Juices Consumer Profiles (% consumers by sub-group), 2011
Table 42: United Kingdom Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 43: United Kingdom Smoothies Consumer Profiles (% consumers by sub-group), 2011
Table 44: United Kingdom Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 45: United Kingdom Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 46: United Kingdom Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 47: United Kingdom Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 48: United Kingdom Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 49: United Kingdom Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 50: United Kingdom Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 51: United Kingdom Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 52: United Kingdom Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 53: United Kingdom, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: United Kingdom, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: United Kingdom, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: United Kingdom, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: United Kingdom, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: United Kingdom, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: United Kingdom, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: United Kingdom, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: United Kingdom Soft Drinks Market Value (Pound Sterling million), by Category, 2011
Table 62: United Kingdom Soft Drinks Market Value (US$ million), by Category, 2011
Table 63: United Kingdom Soft Drinks Market Volume (Ltrs m), by Category, 2011
Table 64: United Kingdom Soft Drinks Market Share (US$ million), by Category, 2011
Table 65: United Kingdom Soft Drinks Expenditure Per Capita (Pound Sterling), by Category, 2011
Table 66: United Kingdom Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Table 67: United Kingdom Soft Drinks Expenditure Per Household (Pound Sterling), by Category
Table 68: United Kingdom Soft Drinks Expenditure Per Household (US$), by Category
Table 69: United Kingdom Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
Table 70: United Kingdom Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 71: United Kingdom Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 72: United Kingdom Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Table 73: United Kingdom Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 74: United Kingdom Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 75: United Kingdom Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 76: United Kingdom Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 77: United Kingdom Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 78: United Kingdom Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 79: United Kingdom Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 80: United Kingdom: Switchers to Aldi for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: United Kingdom: Switchers From Aldi for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: United Kingdom: Switchers to Asda for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: United Kingdom: Switchers From Asda for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: United Kingdom: Switchers to Co-Op/Somerfield for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: United Kingdom: Switchers From Co-Op/Somerfield for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: United Kingdom: Switchers to Iceland for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: United Kingdom: Switchers From Iceland for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: United Kingdom: Switchers to Lidl for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: United Kingdom: Switchers From Lidl for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: United Kingdom: Switchers to Morrisons for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: United Kingdom: Switchers From Morrisons for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: United Kingdom: Switchers to Sainsbury's for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: United Kingdom: Switchers From Sainsbury's for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: United Kingdom: Switchers to Tesco for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: United Kingdom: Switchers From Tesco for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: United Kingdom: Switchers to Waitrose for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: United Kingdom: Switchers From Waitrose for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: United Kingdom: Switchers to Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: United Kingdom: Switchers From Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2011
Table 101: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2011
Table 102: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2011
Table 103: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2011
Table 104: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2011
Table 105: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From M&S (% by Subgroup, as tracked by the Survey), 2011
Table 106: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2011
Table 107: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2011
Table 108: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2011
Table 109: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2011
Table 110: United Kingdom: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: United Kingdom Soft Drinks Value Share (%), by Age Groups, 2011
Figure 3: United Kingdom Soft Drinks Value Share (%), by Gender, 2011
Figure 4: United Kingdom Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United Kingdom Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United Kingdom Soft Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: United Kingdom Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: United Kingdom Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United Kingdom Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United Kingdom Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United Kingdom Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United Kingdom Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United Kingdom Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United Kingdom Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United Kingdom Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United Kingdom Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United Kingdom Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: United Kingdom Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: United Kingdom Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: United Kingdom Soft Drinks Market Share (US$ million), by Category, 2011
Figure 23: United Kingdom Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 24: United Kingdom Soft Drinks Expenditure Per Household (US$), by Category
Figure 25: United Kingdom Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Figure 26: United Kingdom Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 27: United Kingdom Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 28: United Kingdom Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 29: United Kingdom Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 30: United Kingdom Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 31: United Kingdom Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 32: United Kingdom Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 33: United Kingdom: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

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