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Consumer Trends in the Soft Drinks Market in India, 2011

Published By :

Canadean

Published Date : Mar 2012

Category :

Soft Drinks

No. of Pages : 74 Pages


Synopsis

  • This report provides the results for the Soft Drinks market in India, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Summary

Marketers in the Soft Drinks market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in India they account for and which consumer trends drive their behaviour.

Scope

  • Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.
  • The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

  • The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
  • Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Brand and private label penetration among consumers in 2011 as tracked by the survey.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Soft Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Bottled Water
2.2.2 Concentrates
2.2.3 Functional Drinks
2.2.4 Juices
2.2.5 Smoothies
2.2.6 Sparkling Soft Drinks
2.3 Behavioral Trends and Market Value
2.3.1 Bottled Water
2.3.2 Concentrates
2.3.3 Functional Drinks
2.3.4 Juices
2.3.5 Smoothies
2.3.6 Sparkling Soft Drinks
3 Consumption Analysis

3.1 Consumption Frequencies by Age and Gender
3.1.1 Bottled Water
3.1.2 Concentrates
3.1.3 Functional Drinks
3.1.4 Juices
3.1.5 Ready to Drink Tea & Coffee
3.1.6 Smoothies
3.1.7 Sparkling Soft Drinks
3.2 Consumer Profiles by Product Category
3.2.1 Bottled Water
3.2.2 Concentrates
3.2.3 Functional Drinks
3.2.4 Juices
3.2.5 Smoothies
3.2.6 Sparkling Soft Drinks

4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
4.2.1 Bottled Water
4.2.2 Concentrates
4.2.3 Functional Drinks
4.2.4 Juices
4.2.5 Ready to Drink Tea & Coffee
4.2.6 Smoothies
4.2.7 Sparkling Soft Drinks

5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Soft Drinks
5.1.2 Bottled Water
5.1.3 Concentrates
5.1.4 Functional Drinks
5.1.5 Juices
5.1.6 Ready to Drink Tea & Coffee
5.1.7 Smoothies
5.1.8 Sparkling Soft Drinks

6 Consumption Impact: Market Valuation
6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Soft Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Appendix
7.1 About Canadean
7.2 Disclaimer

List of Table


Table 1: Volume Units for Soft Drinks Market
Table 2: Foreign Exchange Rate – INR Vs. US$, 2011
Table 3: India Survey Respondent Profile (weighted), 2011
Table 4: India Soft Drinks Value Share (%), by Age Groups, 2011
Table 5: India Soft Drinks Value Share (%), by Gender, 2011
Table 6: India Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: India Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: India Soft Drinks Value Share (%) by Wealth Groups, 2011
Table 9: India Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: India Bottled Water Consumer Group Share (% market value), 2011
Table 11: India Concentrates Consumer Group Share (% market value), 2011
Table 12: India Functional Drinks Consumer Group Share (% market value), 2011
Table 13: India Juices Consumer Group Share (% market value), 2011
Table 14: India Smoothies Consumer Group Share (% market value), 2011
Table 15: India Sparkling Soft Drinks Consumer Group Share (% market value), 2011
Table 16: India Total Bottled Water Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: India Total Concentrates Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: India Total Functional Drinks Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: India Total Juices Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: India Total Smoothies Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: India Total Sparkling Soft Drinks Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: India Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: India Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: India Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: India Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: India Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: India Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: India Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: India Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: India Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: India Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: India Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: India Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: India Bottled Water Consumer Profiles (% consumers by sub-group), 2011
Table 37: India Concentrates Consumer Profiles (% consumers by sub-group), 2011
Table 38: India Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 39: India Juices Consumer Profiles (% consumers by sub-group), 2011
Table 40: India Smoothies Consumer Profiles (% consumers by sub-group), 2011
Table 41: India Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 42: India Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 43: India Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 44: India Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 45: India Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 46: India Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 47: India Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 48: India Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 49: India Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 50: India, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 51: India, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 52: India, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: India, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: India, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: India, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: India, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: India, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: India Soft Drinks Market Value (Indian Rupee million), by Category, 2011
Table 59: India Soft Drinks Market Value (US$ million), by Category, 2011
Table 60: India Soft Drinks Market Volume (Ltrs m), by Category, 2011
Table 61: India Soft Drinks Market Share (US$ million), by Category, 2011
Table 62: India Soft Drinks Expenditure Per Capita (Indian Rupee), by Category, 2011
Table 63: India Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Table 64: India Soft Drinks Expenditure Per Household (Indian Rupee), by Category
Table 65: India Soft Drinks Expenditure Per Household (US$), by Category
Table 66: India Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
Table 67: India Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 68: India Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: India Soft Drinks Value Share (%), by Age Groups, 2011
Figure 3: India Soft Drinks Value Share (%), by Gender, 2011
Figure 4: India Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: India Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: India Soft Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: India Soft Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: India Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: India Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: India Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: India Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: India Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: India Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: India Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: India Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: India Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: India Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: India Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: India Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: India Soft Drinks Market Share (US$ million), by Category, 2011
Figure 23: India Soft Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 24: India Soft Drinks Expenditure Per Household (US$), by Category

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