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Consumer Trends in the Ice Cream Market in Italy, 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Beverages

No. of Pages : 80 Pages


Synopsis

  • This report provides the results for the Ice Cream market in Italy from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Ice Cream market in Italy face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Ice Cream market in Italy they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such the companies need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

  • The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market.
  • Unique in the market, this reports also provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering Artisanal Ice Cream market, Impulse Ice Cream market, and Take-home Ice Cream market.
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Ice Cream Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Artisanal Ice Cream
2.2.2 Impulse Ice Cream
2.2.3 Take-home Ice Cream
2.3 Behavioral Trends and Market Value
2.3.1 Artisanal Ice Cream
2.3.2 Impulse Ice Cream
2.3.3 Take-home Ice Cream

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Artisanal Ice Cream
3.1.2 Impulse Ice Cream
3.1.3 Take-home Ice Cream
3.2 Consumer Profiles by Product Category
3.2.1 Artisanal Ice Cream
3.2.2 Impulse Ice Cream
3.2.3 Take-home Ice Cream

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Ice Cream Brand Choice and Private Label Shares
4.2.1 Artisanal Ice Cream
4.2.2 Impulse Ice Cream
4.2.3 Take-home Ice Cream

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Ice Cream
5.1.2 Artisanal Ice Cream
5.1.3 Impulse Ice Cream
5.1.4 Take-home Ice Cream

6 Consumption Impact: Market Valuation
6.1 Ice Cream Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Ice Cream Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Ice Cream Volume Impact of Consumer Behavior Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption Per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Ice Cream
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Artisanal Ice Cream
7.2.2 Retail Share by Volume - Impulse Ice Cream
7.2.3 Retail Share by Volume - Take-home Ice Cream
7.3 Levels of Retailer Switching in the Last 6 Months
7.3.1 Matrix of Switching Behavior in Last 6 Months of 2011
7.3.2 Auchan Switching analysis
7.3.3 Carrefour Switching analysis
7.3.4 Conad Switching analysis
7.3.5 Coop Italia Switching analysis
7.3.6 Despar Servizi Switching analysis
7.3.7 Esselunga Switching analysis
7.3.8 Eurospin Switching analysis
7.3.9 Interdis Switching analysis
7.3.10 PAM Switching analysis
7.3.11 Schwarz Group Switching analysis
7.3.12 Selex Switching analysis
7.3.13 Sisa Switching analysis
7.3.14 Other Switching analysis
7.4 Profiles of End-Consumers of Ice Cream, by Retailer Used
7.4.1 Auchan
7.4.2 Bennet SpA
7.4.3 Carrefour
7.4.4 Conad
7.4.5 Coop Italia
7.4.6 Despar Servizi
7.4.7 Esselunga
7.4.8 Eurospin
7.4.9 Interdis
7.4.10 PAM
7.4.11 Rewe Group
7.4.12 Schwarz Group
7.4.13 Selex
7.4.14 Sisa
7.4.15 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for the Ice Cream Market
Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
Table 3: Population Profiles
Table 4: Italy Ice Cream Value Share (%), by Age Groups, 2011
Table 5: Italy Ice Cream Value Share (%), by Gender, 2011
Table 6: Italy Ice Cream Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Italy Ice Cream Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Italy Ice Cream Value Share (%) by Wealth Groups, 2011
Table 9: Italy Ice Cream Value Share (%) by Busy Lives Groups, 2011
Table 10: Italy Artisanal Ice Cream Consumer Group Share (% market value), 2011
Table 11: Italy Impulse Ice Cream Consumer Group Share (% market value), 2011
Table 12: Italy Take-home Ice Cream Consumer Group Share (% market value), 2011
Table 13: Italy Total Artisanal Ice Cream Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Italy Total Impulse Ice Cream Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Italy Total Take-home Ice Cream Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Italy Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Italy Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Italy Impulse Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Italy Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Italy Take-home Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Italy Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Italy Artisanal Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 23: Italy Impulse Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 24: Italy Take-home Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 25: Italy Ice Cream Private Label Penetration (% Vol), by Category, 2011
Table 26: Italy Artisanal Ice Cream Brand Share by Volume (% Vol), 2011
Table 27: Italy Impulse Ice Cream Brand Share by Volume (% Vol), 2011
Table 28: Italy Take-home Ice Cream Brand Share by Volume (% Vol), 2011
Table 29: Italy, Overall Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30: Italy, Artisanal Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31: Italy, Impulse Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32: Italy, Take-home Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 33: Italy Ice Cream Market Value (euro million), by Category, 2011
Table 34: Italy Ice Cream Market Value (US$ million), by Category, 2011
Table 35: Italy Ice Cream Market Volume (Kg m), by Category, 2011
Table 36: Italy Ice Cream Market Share (US$ million), by Category, 2011
Table 37: Italy Ice Cream Expenditure Per Capita (euro), by Category, 2011
Table 38: italy Ice Cream Expenditure Per Capita (US$), by Category, 2011
Table 39: Italy Ice Cream Expenditure Per Household (euro), by Category
Table 40: Italy Ice Cream Expenditure Per Household (US$), by Category
Table 41: Italy Ice Cream Market Volume Share (Kg m), by Category, 2011
Table 42: Italy Ice Cream Consumption Per Capita (Kilograms per head), by Category, 2011
Table 43: Italy Ice Cream Consumption Per Household (Kilograms per household), by Category, 2011
Table 44: Italy Ice Cream Retailer Share by Volume (Kg m), 2011
Table 45: Italy Artisanal Ice Cream Retailer Share by Volume (Kg m), 2011
Table 46: Italy Impulse Ice Cream Retailer Share by Volume (Kg m), 2011
Table 47: Italy Take-home Ice Cream Retailer Share by Volume (Kg m), 2011
Table 48: Italy: Switchers to Auchan for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 49: Italy: Switchers From Auchan for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 50: Italy: Switchers to Carrefour for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 51: Italy: Switchers From Carrefour for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 52: Italy: Switchers to Conad for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 53: Italy: Switchers From Conad for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 54: Italy: Switchers to Coop Italia for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 55: Italy: Switchers From Coop Italia for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 56: Italy: Switchers From Despar Servizi for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 57: Italy: Switchers to Esselunga for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 58: Italy: Switchers From Esselunga for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 59: Italy: Switchers to Eurospin for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 60: Italy: Switchers From Eurospin for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 61: Italy: Switchers to Interdis for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 62: Italy: Switchers to PAM for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 63: Italy: Switchers From PAM for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 64: Italy: Switchers From Schwarz Group for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 65: Italy: Switchers to Selex for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 66: Italy: Switchers From Selex for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 67: Italy: Switchers to Sisa for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 68: Italy: Switchers From Sisa for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 69: Italy: Switchers to Other for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 70: Italy: Switchers From Other for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011
Table 71: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011
Table 72: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup), 2011
Table 73: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup), 2011
Table 74: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Conad (% by Subgroup), 2011
Table 75: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup), 2011
Table 76: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup), 2011
Table 77: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup), 2011
Table 78: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup), 2011
Table 79: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Interdis (% by Subgroup), 2011
Table 80: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From PAM (% by Subgroup), 2011
Table 81: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup), 2011
Table 82: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup), 2011
Table 83: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Selex (% by Subgroup), 2011
Table 84: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Sisa (% by Subgroup), 2011
Table 85: Italy: Profile of Ice Cream Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Ice Cream Value Share (%), by Age Groups, 2011
Figure 3: Italy Ice Cream Value Share (%), by Gender, 2011
Figure 4: Italy Ice Cream Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Italy Ice Cream Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Italy Ice Cream Value Share (%) by Wealth Groups, 2011
Figure 7: Italy Ice Cream Value Share (%) by Busy Lives Groups, 2011
Figure 8: Italy Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Italy Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Italy Impulse Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Italy Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Italy Take-home Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Italy Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Italy Ice Cream Private Label Penetration (% Vol), by Category, 2011
Figure 15: Italy Ice Cream Market Share (US$ million), by Category, 2011
Figure 16: Italy Ice Cream Expenditure Per Capita (US$), by Category, 2011
Figure 17: Italy Ice Cream Expenditure Per Household (US$), by Category
Figure 18: Italy Ice Cream Retailer Share by Volume (Kg m), 2011
Figure 19: Italy Artisanal Ice Cream Retailer Share by Volume (Kg m), 2011
Figure 20: Italy Impulse Ice Cream Retailer Share by Volume (Kg m), 2011
Figure 21: Italy Take-home Ice Cream Retailer Share by Volume (Kg m), 2011
Figure 22: Italy: People Who Have Switched Retailer for Their Ice Cream Purchases in the Last 6 Months (Thousands), 2011

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