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Consumer Trends in the Hot Drinks Market in the US, 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Beverages

No. of Pages : 70 Pages


Synopsis
  • This report provides the results for the Hot Drinks market in the US, from Canadean’s unique, highly detailed and proprietary online survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Summary
  • Marketers in the Hot Drinks market in US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Hot Drinks market in US they account for and which consumer trends drive their behaviour.
Scope
  • Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.
  • The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy
  • The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
  • Consumer survey data for the following specific categories: Coffee, Tea and Other Hot Drinks.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011 
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Hot Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Coffee
2.2.2 Other Hot Drinks
2.2.3 Tea
2.3 Behavioural Trends and Market Value
2.3.1 Coffee
2.3.2 Other Hot Drinks
2.3.3 Tea

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Coffee
3.1.2 Other Hot Drinks
3.1.3 Tea
3.2 Consumer Profiles by Product Category
3.2.1 Coffee
3.2.2 Other Hot Drinks
3.2.3 Tea

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Hot Drinks Brand Choice and Private Label Shares
4.2.1 Coffee
4.2.2 Other Hot Drinks
4.2.3 Tea

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Hot Drinks
5.1.2 Coffee
5.1.3 Other Hot Drinks
5.1.4 Tea

6 Consumption Impact: Market Valuation
6.1 Hot Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Hot Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Hot Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Hot Drinks
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Coffee
7.2.2 Retail Share by Volume - Other Hot Drinks
7.2.3 Retail Share by Volume - Tea
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 C&S Wholesale Grocers Switching analysis
7.3.3 Costco Switching analysis
7.3.4 Delhaize Switching analysis
7.3.5 Kroger Switching analysis
7.3.6 Loblaw Switching analysis
7.3.7 Publix Switching analysis
7.3.8 Safeway Switching analysis
7.3.9 Supervalu Switching analysis
7.3.10 Wal-Mart Switching analysis
7.4 Profiles of End-Consumers of Hot Drinks, by Retailer Used
7.4.1 Ahold
7.4.2 C&S Wholesale Grocers
7.4.3 Costco
7.4.4 Delhaize
7.4.5 Kroger
7.4.6 Loblaw
7.4.7 Publix
7.4.8 Safeway
7.4.9 Supervalu
7.4.10 Wal-Mart

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for the Hot Drinks Market
Table 2: Foreign Exchange Rate - US$ Vs. US$, 2011
Table 3: Population Profiles
Table 4: United States Hot Drinks Value Share (%), by Age Groups, 2011
Table 5: United States Hot Drinks Value Share (%), by Gender, 2011
Table 6: United States Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United States Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United States Hot Drinks Value Share (%) by Wealth Groups, 2011
Table 9: United States Hot Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: United States Coffee Consumer Group Share (% market value), 2011
Table 11: United States Other Hot Drinks Consumer Group Share (% market value), 2011
Table 12: United States Tea Consumer Group Share (% market value), 2011
Table 13: United States Total Coffee Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: United States Total Other Hot Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: United States Total Tea Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: United States Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: United States Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: United States Other Hot Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: United States Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: United States Tea Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: United States Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: United States Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 23: United States Other Hot Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 24: United States Tea Consumer Profiles (% consumers by sub-group), 2011
Table 25: United States Hot Drinks Private Label Penetration (% Vol), by Category, 2011
Table 26: United States Coffee Brand Share by Volume (% Vol), 2011
Table 27: United States Other Hot Drinks Brand Share by Volume (% Vol), 2011
Table 28: United States Tea Brand Share by Volume (% Vol), 2011
Table 29: United States, Overall Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30: United States, Coffee: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31: United States, Other Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32: United States, Tea: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 33: United States Hot Drinks Market Value (US Dollar million), by Category, 2011
Table 34: United States Hot Drinks Market Value (US$ million), by Category, 2011
Table 35: United States Hot Drinks Market Volume (Kg m), by Category, 2011
Table 36: United States Hot Drinks Market Share (US$ million), by Category, 2011
Table 37: United States Hot Drinks Expenditure Per Capita (US Dollar), by Category, 2011
Table 38: United States Hot Drinks Expenditure Per Capita (US$), by Category, 2011
Table 39: United States Hot Drinks Expenditure Per Household (US Dollar), by Category
Table 40: United States Hot Drinks Expenditure Per Household (US$), by Category
Table 41: United States Hot Drinks Market Volume Share (Kg m), by Category, 2011
Table 42: United States Hot Drinks Consumption Per Capita (Kilograms per head), by Category, 2011
Table 43: United States Hot Drinks Consumption Per Household (Kilograms per household), by Category, 2011
Table 44: United States Hot Drinks Retailer Share by Volume (Kg m), 2011
Table 45: United States Coffee Retailer Share by Volume (Kg m), 2011
Table 46: United States Other Hot Drinks Retailer Share by Volume (Kg m), 2011
Table 47: United States Tea Retailer Share by Volume (Kg m), 2011
Table 48: United States: Switchers From C&S Wholesale Grocers for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 49: United States: Switchers to Costco for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 50: United States: Switchers From Delhaize for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 51: United States: Switchers From Kroger for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 52: United States: Switchers to Loblaw for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 53: United States: Switchers to Publix for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 54: United States: Switchers to Safeway for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 55: United States: Switchers From Supervalu for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 56: United States: Switchers to Wal-Mart for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 57: United States: Switchers From Wal-Mart for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 58: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Ahold (% by Subgroup), 2011
Table 59: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup), 2011
Table 60: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Costco (% by Subgroup), 2011
Table 61: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Delhaize (% by Subgroup), 2011
Table 62: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Kroger (% by Subgroup), 2011
Table 63: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Loblaw (% by Subgroup), 2011
Table 64: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Publix (% by Subgroup), 2011
Table 65: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Safeway (% by Subgroup), 2011
Table 66: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup), 2011
Table 67: United States: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: United States Hot Drinks Value Share (%), by Age Groups, 2011
Figure 3: United States Hot Drinks Value Share (%), by Gender, 2011
Figure 4: United States Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United States Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United States Hot Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: United States Hot Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: United States Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United States Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United States Other Hot Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United States Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United States Tea Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United States Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United States Hot Drinks Private Label Penetration (% Vol), by Category, 2011
Figure 15: United States Hot Drinks Market Share (US$ million), by Category, 2011
Figure 16: United States Hot Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 17: United States Hot Drinks Expenditure Per Household (US$), by Category
Figure 18: United States Hot Drinks Retailer Share by Volume (Kg m), 2011
Figure 19: United States Coffee Retailer Share by Volume (Kg m), 2011
Figure 20: United States Other Hot Drinks Retailer Share by Volume (Kg m), 2011
Figure 21: United States Tea Retailer Share by Volume (Kg m), 2011
Figure 22: United States: People Who Have Switched Retailer for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011

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