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Consumer Trends in the Hot Drinks Market in Russia, 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Beverages

No. of Pages : 78 Pages


Synopsis

  • This report provides the results for the Hot Drinks market in Russia from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Hot Drinks market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Hot Drinks market in Russia they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such the companies need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

The data provided allows the marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering Tea market, Coffee market, and Other Hot Drinks market.
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Hot Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Coffee
2.2.2 Other Hot Drinks
2.2.3 Tea
2.3 Behavioral Trends and Market Value
2.3.1 Coffee
2.3.2 Other Hot Drinks
2.3.3 Tea

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Coffee
3.1.2 Other Hot Drinks
3.1.3 Tea
3.2 Consumer Profiles by Product Category
3.2.1 Coffee
3.2.2 Other Hot Drinks
3.2.3 Tea

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Hot Drinks Brand Choice and Private Label Shares
4.2.1 Coffee
4.2.2 Other Hot Drinks
4.2.3 Tea

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Hot Drinks
5.1.2 Coffee
5.1.3 Other Hot Drinks
5.1.4 Tea

6 Consumption Impact: Market Valuation
6.1 Hot Drinks Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Hot Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Hot Drinks Volume Impact of Consumer Behavior Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption Per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Hot Drinks
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Coffee
7.2.2 Retail Share by Volume - Other Hot Drinks
7.2.3 Retail Share by Volume - Tea
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Auchan Switching analysis
7.3.3 Dixi Switching analysis
7.3.4 Lenta Switching analysis
7.3.5 Magnit Switching analysis
7.3.6 Metro Group Switching analysis
7.3.7 O'Key Switching analysis
7.3.8 Paterson Switching analysis
7.3.9 Sedmoi Kontinent Switching analysis
7.3.10 Seventh Continent Switching analysis
7.3.11 X5 Retail Group Switching analysis
7.3.12 Other Switching analysis
7.4 Profiles of End-Consumers of Hot Drinks, by Retailer Used
7.4.1 Auchan
7.4.2 Dixi
7.4.3 Lenta
7.4.4 Magnit
7.4.5 Metro Group
7.4.6 OAO Pharmacy Chain 36.6
7.4.7 O'Key
7.4.8 Paterson
7.4.9 Sedmoi Kontinent
7.4.10 Seventh Continent
7.4.11 X5 Retail Group
7.4.12 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for Hot Drinks Market
Table 2: Foreign Exchange Rate - RUBLE Vs. US$, 2011
Table 3: Population Profiles
Table 4: Russian Federation Hot Drinks Value Share (%), by Age Groups, 2011
Table 5: Russian Federation Hot Drinks Value Share (%), by Gender, 2011
Table 6: Russian Federation Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Russian Federation Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Russian Federation Hot Drinks Value Share (%) by Wealth Groups, 2011
Table 9: Russian Federation Hot Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: Russian Federation Coffee Consumer Group Share (% market value), 2011
Table 11: Russian Federation Other Hot Drinks Consumer Group Share (% market value), 2011
Table 12: Russian Federation Tea Consumer Group Share (% market value), 2011
Table 13: Russian Federation Total Coffee Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Russian Federation Total Other Hot Drinks Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Russian Federation Total Tea Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Russian Federation Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Russian Federation Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Russian Federation Other Hot Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Russian Federation Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Russian Federation Tea Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Russian Federation Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Russian Federation Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 23: Russian Federation Other Hot Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 24: Russian Federation Tea Consumer Profiles (% consumers by sub-group), 2011
Table 25: Russian Federation Hot Drinks Private Label Penetration (% Vol), by Category, 2011
Table 26: Russian Federation Coffee Brand Share by Volume (% Vol), 2011
Table 27: Russian Federation Other Hot Drinks Brand Share by Volume (% Vol), 2011
Table 28: Russian Federation Tea Brand Share by Volume (% Vol), 2011
Table 29: Russian Federation, Overall Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30: Russian Federation, Coffee: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31: Russian Federation, Other Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32: Russian Federation, Tea: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 33: Russian Federation Hot Drinks Market Value (Russian Ruble million), by Category, 2011
Table 34: Russian Federation Hot Drinks Market Value (US$ million), by Category, 2011
Table 35: Russian Federation Hot Drinks Market Volume (Kg m), by Category, 2011
Table 36: Russian Federation Hot Drinks Market Share (US$ million), by Category, 2011
Table 37: Russian Federation Hot Drinks Expenditure Per Capita (Russian Ruble), by Category, 2011
Table 38: Russian Federation Hot Drinks Expenditure Per Capita (US$), by Category, 2011
Table 39: Russian Federation Hot Drinks Expenditure Per Household (Russian Ruble), by Category
Table 40: Russian Federation Hot Drinks Expenditure Per Household (US$), by Category
Table 41: Russian Federation Hot Drinks Market Volume Share (Kg m), by Category, 2011
Table 42: Russian Federation Hot Drinks Consumption Per Capita (Kilograms per head), by Category, 2011
Table 43: Russian Federation Hot Drinks Consumption Per Household (Kilograms per household), by Category, 2011
Table 44: Russian Federation Hot Drinks Retailer Share by Volume (Kg m), 2011
Table 45: Russian Federation Coffee Retailer Share by Volume (Kg m), 2011
Table 46: Russian Federation Other Hot Drinks Retailer Share by Volume (Kg m), 2011
Table 47: Russian Federation Tea Retailer Share by Volume (Kg m), 2011
Table 48: Russian Federation: Switchers to Auchan for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 49: Russian Federation: Switchers From Auchan for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 50: Russian Federation: Switchers to Dixi for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 51: Russian Federation: Switchers From Dixi for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 52: Russian Federation: Switchers to Lenta for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 53: Russian Federation: Switchers From Lenta for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 54: Russian Federation: Switchers to Magnit for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 55: Russian Federation: Switchers From Magnit for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 56: Russian Federation: Switchers to Metro Group for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 57: Russian Federation: Switchers From Metro Group for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 58: Russian Federation: Switchers to O'Key for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 59: Russian Federation: Switchers From O'Key for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 60: Russian Federation: Switchers to Paterson for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 61: Russian Federation: Switchers From Paterson for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 62: Russian Federation: Switchers to Sedmoi Kontinent for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 63: Russian Federation: Switchers From Sedmoi Kontinent for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 64: Russian Federation: Switchers to Seventh Continent for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 65: Russian Federation: Switchers From Seventh Continent for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 66: Russian Federation: Switchers to X5 Retail Group for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 67: Russian Federation: Switchers From X5 Retail Group for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 68: Russian Federation: Switchers to Other for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 69: Russian Federation: Switchers From Other for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011
Table 70: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011
Table 71: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Dixi (% by Subgroup), 2011
Table 72: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Lenta (% by Subgroup), 2011
Table 73: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Magnit (% by Subgroup), 2011
Table 74: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011
Table 75: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup), 2011
Table 76: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From O'Key (% by Subgroup), 2011
Table 77: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Paterson (% by Subgroup), 2011
Table 78: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup), 2011
Table 79: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup), 2011
Table 80: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup), 2011
Table 81: Russian Federation: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: Russian Federation Hot Drinks Value Share (%), by Age Groups, 2011
Figure 3: Russian Federation Hot Drinks Value Share (%), by Gender, 2011
Figure 4: Russian Federation Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Russian Federation Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Russian Federation Hot Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: Russian Federation Hot Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: Russian Federation Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Russian Federation Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Russian Federation Other Hot Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Russian Federation Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Russian Federation Tea Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Russian Federation Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Russian Federation Hot Drinks Private Label Penetration (% Vol), by Category, 2011
Figure 15: Russian Federation Hot Drinks Market Share (US$ million), by Category, 2011
Figure 16: Russian Federation Hot Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 17: Russian Federation Hot Drinks Expenditure Per Household (US$), by Category
Figure 18: Russian Federation Hot Drinks Retailer Share by Volume (Kg m), 2011
Figure 19: Russian Federation Coffee Retailer Share by Volume (Kg m), 2011
Figure 20: Russian Federation Other Hot Drinks Retailer Share by Volume (Kg m), 2011
Figure 21: Russian Federation Tea Retailer Share by Volume (Kg m), 2011
Figure 22: Russian Federation: People Who Have Switched Retailer for Their Hot Drinks Purchases in the Last Six Months (Thousands), 2011

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