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Consumer Trends in the Hot Drinks Market in Germany, 2011

Canadean
Published Date » 2012-01-19
No. Of Pages » 83

Synopsis

  • This report provides the results for the Hot Drinks market in Germany from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Hot Drinks market in Germany face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Hot Drinks market in Germany they account for and which consumer trends drive their behaviour, and as such allows the marketers to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such the companies need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

The data provided allows the marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering Tea market, Coffee market, and Other Hot Drinks market.
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Hot Drinks Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Coffee
2.2.2 Other Hot Drinks
2.2.3 Tea
2.3 Behavioural Trends and Market Value
2.3.1 Coffee
2.3.2 Other Hot Drinks
2.3.3 Tea

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Coffee
3.1.2 Other Hot Drinks
3.1.3 Tea
3.2 Consumer Profiles by Product Category
3.2.1 Coffee
3.2.2 Other Hot Drinks
3.2.3 Tea

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Hot Drinks Brand Choice and Private Label Shares
4.2.1 Coffee
4.2.2 Other Hot Drinks
4.2.3 Tea

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Hot Drinks
5.1.2 Coffee
5.1.3 Other Hot Drinks
5.1.4 Tea

6 Consumption Impact: Market Valuation
6.1 Hot Drinks Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Hot Drinks Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Hot Drinks Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Hot Drinks
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Coffee
7.2.2 Retail Share by Volume - Other Hot Drinks
7.2.3 Retail Share by Volume - Tea
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching analysis
7.3.3 Anton Schlecker Switching analysis
7.3.4 Coop (DE) Switching analysis
7.3.5 Dirk Rossmann Gmbh Switching analysis
7.3.6 dm-Drogeriemarkt Gmbh + Co.KG Switching analysis
7.3.7 Edeka Switching analysis
7.3.8 Globus Switching analysis
7.3.9 Lekkerland Gmbh & Co. KG Switching analysis
7.3.10 Metro Group Switching analysis
7.3.11 Norma Switching analysis
7.3.12 Rewe Group Switching analysis
7.3.13 Schwarz Group Switching analysis
7.3.14 Tengelmann Switching analysis
7.3.15 Other Switching analysis
7.4 Profiles of End-Consumers of Hot Drinks, by Retailer Used
7.4.1 Aldi
7.4.2 Anton Schlecker
7.4.3 Bartels-Langness
7.4.4 Coop (DE)
7.4.5 Dirk Rossmann Gmbh
7.4.6 dm-Drogeriemarkt Gmbh + Co.KG
7.4.7 Edeka
7.4.8 Globus
7.4.9 Lekkerland Gmbh & Co. KG
7.4.10 Metro Group
7.4.11 Norma
7.4.12 Rewe Group
7.4.13 Schwarz Group
7.4.14 Tengelmann
7.4.15 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables


Table 1: Volume Units for the Hot Drinks market
Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
Table 3: Population Profiles
Table 4: Germany Hot Drinks Value Share (%), by Age Groups, 2011
Table 5: Germany Hot Drinks Value Share (%), by Gender, 2011
Table 6: Germany Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Germany Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Germany Hot Drinks Value Share (%) by Wealth Groups, 2011
Table 9: Germany Hot Drinks Value Share (%) by Busy Lives Groups, 2011
Table 10: Germany Coffee Consumer Group Share (% market value), 2011
Table 11: Germany Other Hot Drinks Consumer Group Share (% market value), 2011
Table 12: Germany Tea Consumer Group Share (% market value), 2011
Table 13: Germany Total Coffee Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Germany Total Other Hot Drinks Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Germany Total Tea Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Germany Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Germany Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Germany Other Hot Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Germany Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Germany Tea Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Germany Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Germany Coffee Consumer Profiles (% consumers by sub-group), 2011
Table 23: Germany Other Hot Drinks Consumer Profiles (% consumers by sub-group), 2011
Table 24: Germany Tea Consumer Profiles (% consumers by sub-group), 2011
Table 25: Germany Hot Drinks Private Label Penetration (% Vol), by Category, 2011
Table 26: Germany Coffee Brand Share by Volume (% Vol), 2011
Table 27: Germany Other Hot Drinks Brand Share by Volume (% Vol), 2011
Table 28: Germany Tea Brand Share by Volume (% Vol), 2011
Table 29: Germany, Overall Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30: Germany, Coffee: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31: Germany, Other Hot Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32: Germany, Tea: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 33: Germany Hot Drinks Market Value (euro million), by Category, 2011
Table 34: Germany Hot Drinks Market Value (US$ million), by Category, 2011
Table 35: Germany Hot Drinks Market Volume (Kg m), by Category, 2011
Table 36: Germany Hot Drinks Market Share (US$ million), by Category, 2011
Table 37: Germany Hot Drinks Expenditure Per Capita (euro), by Category, 2011
Table 38: Germany Hot Drinks Expenditure Per Capita (US$), by Category, 2011
Table 39: Germany Hot Drinks Expenditure Per Household (euro), by Category
Table 40: Germany Hot Drinks Expenditure Per Household (US$), by Category
Table 41: Germany Hot Drinks Market Volume Share (Kg m), by Category, 2011
Table 42: Germany Hot Drinks Consumption Per Capita (Kilograms per head), by Category, 2011
Table 43: Germany Hot Drinks Consumption Per Household (Kilograms per household), by Category, 2011
Table 44: Germany Hot Drinks Retailer Share by Volume (Kg m), 2011
Table 45: Germany Coffee Retailer Share by Volume (Kg m), 2011
Table 46: Germany Other Hot Drinks Retailer Share by Volume (Kg m), 2011
Table 47: Germany Tea Retailer Share by Volume (Kg m), 2011
Table 48: Germany: Switchers to Aldi for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 49: Germany: Switchers From Aldi for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 50: Germany: Switchers From Anton Schlecker for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 51: Germany: Switchers to Coop (DE) for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 52: Germany: Switchers From Coop (DE) for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 53: Germany: Switchers to Dirk Rossmann Gmbh for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 54: Germany: Switchers From Dirk Rossmann Gmbh for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 55: Germany: Switchers to dm-Drogeriemarkt Gmbh + Co.KG for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 56: Germany: Switchers From dm-Drogeriemarkt Gmbh + Co.KG for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 57: Germany: Switchers to Edeka for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 58: Germany: Switchers From Edeka for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 59: Germany: Switchers to Globus for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 60: Germany: Switchers From Globus for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 61: Germany: Switchers to Lekkerland Gmbh & Co. KG for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 62: Germany: Switchers to Metro Group for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 63: Germany: Switchers From Metro Group for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 64: Germany: Switchers to Norma for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 65: Germany: Switchers From Norma for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 66: Germany: Switchers to Rewe Group for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 67: Germany: Switchers From Rewe Group for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 68: Germany: Switchers to Schwarz Group for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 69: Germany: Switchers From Schwarz Group for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 70: Germany: Switchers to Tengelmann for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 71: Germany: Switchers From Tengelmann for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 72: Germany: Switchers to Other for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 73: Germany: Switchers From Other for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011
Table 74: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Aldi (% by Subgroup), 2011
Table 75: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Anton Schlecker (% by Subgroup), 2011
Table 76: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Bartels-Langness (% by Subgroup), 2011
Table 77: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Coop (DE) (% by Subgroup), 2011
Table 78: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Dirk Rossmann Gmbh (% by Subgroup), 2011
Table 79: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From dm-Drogeriemarkt Gmbh + Co.KG (% by Subgroup), 2011
Table 80: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Edeka (% by Subgroup), 2011
Table 81: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Globus (% by Subgroup), 2011
Table 82: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Lekkerland Gmbh & Co. KG (% by Subgroup), 2011
Table 83: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011
Table 84: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Norma (% by Subgroup), 2011
Table 85: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup), 2011
Table 86: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup), 2011
Table 87: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Tengelmann (% by Subgroup), 2011
Table 88: Germany: Profile of Hot Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures


Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Hot Drinks Value Share (%), by Age Groups, 2011
Figure 3: Germany Hot Drinks Value Share (%), by Gender, 2011
Figure 4: Germany Hot Drinks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Germany Hot Drinks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Germany Hot Drinks Value Share (%) by Wealth Groups, 2011
Figure 7: Germany Hot Drinks Value Share (%) by Busy Lives Groups, 2011
Figure 8: Germany Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Germany Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Germany Other Hot Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Germany Other Hot Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Germany Tea Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Germany Tea Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Germany Hot Drinks Private Label Penetration (% Vol), by Category, 2011
Figure 15: Germany Hot Drinks Market Share (US$ million), by Category, 2011
Figure 16: Germany Hot Drinks Expenditure Per Capita (US$), by Category, 2011
Figure 17: Germany Hot Drinks Expenditure Per Household (US$), by Category
Figure 18: Germany Hot Drinks Retailer Share by Volume (Kg m), 2011
Figure 19: Germany Coffee Retailer Share by Volume (Kg m), 2011
Figure 20: Germany Other Hot Drinks Retailer Share by Volume (Kg m), 2011
Figure 21: Germany Tea Retailer Share by Volume (Kg m), 2011
Figure 22: Germany: People Who Have Switched Retailer for Their Hot Drinks Purchases in the Last Six Months(Thousands), 2011

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