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Consumer Trends in the Bakery & Cereals Market in the US, 2011

Published By :

Canadean

Published Date : Jan 2012

Category :

Bakery Products

No. of Pages : 141 Pages


Synopsis

  • This report provides the results for the Bakery & Cereals market in the US from Canadeans unique, highly detailed and proprietary study of consumers Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
  • Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

  • Marketers in the Bakery & Cereals market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market in the US they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.

Scope

  • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets and as such the companies need to know what these trends are and be able to quantify their influence in the market.
  • This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

ReasonsToBuy

  • The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market.
  • Unique in the market, this reports also provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Detailed category coverage is provided, covering Baking Ingredients market, Baking Mixes market, Bread & Rolls market, Cakes, Pastries & Sweet Pies market, Cereal Bars market, Breakfast Cereals market, Cookies (sweet Biscuits) market, Dough Products market, Energy Bars market, Morning Goods market, , and Savory Biscuits market.
  • Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
  • Detailed brand and private label category shares for 2011 for each product category
  • Unique retailer choice and switching data at the product category level for 2011
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Bakery & Cereals Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Baking Ingredients
2.2.2 Baking Mixes
2.2.3 Bread & Rolls
2.2.4 Cakes, Pastries & Sweet Pies
2.2.5 Cereal Bars
2.2.6 Cereals
2.2.7 Cookies (sweet Biscuits)
2.2.8 Dough Products
2.2.9 Energy Bars
2.2.10 Morning Goods
2.2.11 Savory Biscuits
2.3 Behavioral Trends and Market Value
2.3.1 Baking Ingredients
2.3.2 Baking Mixes
2.3.3 Bread & Rolls
2.3.4 Cakes, Pastries & Sweet Pies
2.3.5 Cereal Bars
2.3.6 Cereals
2.3.7 Cookies (sweet Biscuits)
2.3.8 Dough Products
2.3.9 Energy Bars
2.3.10 Morning Goods
2.3.11 Savory Biscuits

3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Baking Ingredients
3.1.2 Baking Mixes
3.1.3 Bread & Rolls
3.1.4 Cakes, Pastries & Sweet Pies
3.1.5 Cereal Bars
3.1.6 Cereals
3.1.7 Cookies (sweet Biscuits)
3.1.8 Dough Products
3.1.9 Energy Bars
3.1.10 Morning Goods
3.1.11 Savory Biscuits
3.2 Consumer Profiles by Product Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread & Rolls
3.2.4 Cakes, Pastries & Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits

4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Bakery & Cereals Brand Choice and Private Label Shares
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread & Rolls
4.2.4 Cakes, Pastries & Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits

5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Bakery & Cereals
5.1.2 Baking Ingredients
5.1.3 Baking Mixes
5.1.4 Bread & Rolls
5.1.5 Cakes, Pastries & Sweet Pies
5.1.6 Cereal Bars
5.1.7 Cereals
5.1.8 Cookies (sweet Biscuits)
5.1.9 Dough Products
5.1.10 Energy Bars
5.1.11 Morning Goods
5.1.12 Savory Biscuits

6 Consumption Impact: Market Valuation
6.1 Bakery & Cereals Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Bakery & Cereals Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Bakery & Cereals Volume Impact of Consumer Behavior Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption Per Household by Category

7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Bakery & Cereals
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Baking Ingredients
7.2.2 Retail Share by Volume - Baking Mixes
7.2.3 Retail Share by Volume - Bread & Rolls
7.2.4 Retail Share by Volume - Cakes, Pastries & Sweet Pies
7.2.5 Retail Share by Volume - Cereal Bars
7.2.6 Retail Share by Volume - Cereals
7.2.7 Retail Share by Volume - Cookies (sweet Biscuits)
7.2.8 Retail Share by Volume - Dough Products
7.2.9 Retail Share by Volume - Energy Bars
7.2.10 Retail Share by Volume - Morning Goods
7.2.11 Retail Share by Volume - Savory Biscuits
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Ahold Switching analysis
7.3.3 C&S Wholesale Grocers Switching analysis
7.3.4 Costco Switching analysis
7.3.5 Kroger Switching analysis
7.3.6 Loblaw Switching analysis
7.3.7 Publix Switching analysis
7.3.8 Safeway Switching analysis
7.3.9 Supervalu Switching analysis
7.3.10 Wal-Mart Switching analysis
7.3.11 Other Switching analysis
7.4 Profiles of End-Consumers of Bakery & Cereals, by Retailer Used
7.4.1 Ahold
7.4.2 C&S Wholesale Grocers
7.4.3 Costco
7.4.4 Delhaize
7.4.5 Kroger
7.4.6 Loblaw
7.4.7 Publix
7.4.8 Safeway
7.4.9 Supervalu
7.4.10 Wal-Mart
7.4.11 Other

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Table


Table 1: Volume Units for the Bakery and Cereals Market
Table 2: Foreign Exchange Rate - US$ Vs. US$, 2011
Table 3: Population Profiles
Table 4: United States Bakery & Cereals Value Share (%), by Age Groups, 2011
Table 5: United States Bakery & Cereals Value Share (%), by Gender, 2011
Table 6: United States Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United States Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United States Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Table 9: United States Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Table 10: United States Baking Ingredients Consumer Group Share (% market value), 2011
Table 11: United States Baking Mixes Consumer Group Share (% market value), 2011
Table 12: United States Bread & Rolls Consumer Group Share (% market value), 2011
Table 13: United States Cakes, Pastries & Sweet Pies Consumer Group Share (% market value), 2011
Table 14: United States Cereal Bars Consumer Group Share (% market value), 2011
Table 15: United States Cereals Consumer Group Share (% market value), 2011
Table 16: United States Cookies (sweet Biscuits) Consumer Group Share (% market value), 2011
Table 17: United States Dough Products Consumer Group Share (% market value), 2011
Table 18: United States Energy Bars Consumer Group Share (% market value), 2011
Table 19: United States Morning Goods Consumer Group Share (% market value), 2011
Table 20: United States Savory Biscuits Consumer Group Share (% market value), 2011
Table 21: United States Total Baking Ingredients Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: United States Total Baking Mixes Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: United States Total Bread & Rolls Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: United States Total Cakes, Pastries & Sweet Pies Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: United States Total Cereal Bars Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: United States Total Cereals Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 27: United States Total Cookies (sweet Biscuits) Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 28: United States Total Dough Products Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 29: United States Total Energy Bars Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 30: United States Total Morning Goods Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 31: United States Total Savory Biscuits Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 32: United States Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: United States Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: United States Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: United States Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: United States Bread & Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: United States Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: United States Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: United States Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: United States Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 43: United States Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 44: United States Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 45: United States Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 46: United States Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 47: United States Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 48: United States Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 49: United States Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 50: United States Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 51: United States Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 52: United States Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 53: United States Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 54: United States Baking Ingredients Consumer Profiles (% consumers by sub-group), 2011
Table 55: United States Baking Mixes Consumer Profiles (% consumers by sub-group), 2011
Table 56: United States Bread & Rolls Consumer Profiles (% consumers by sub-group), 2011
Table 57: United States Cakes, Pastries & Sweet Pies Consumer Profiles (% consumers by sub-group), 2011
Table 58: United States Cereal Bars Consumer Profiles (% consumers by sub-group), 2011
Table 59: United States Cereals Consumer Profiles (% consumers by sub-group), 2011
Table 60: United States Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2011
Table 61: United States Dough Products Consumer Profiles (% consumers by sub-group), 2011
Table 62: United States Energy Bars Consumer Profiles (% consumers by sub-group), 2011
Table 63: United States Morning Goods Consumer Profiles (% consumers by sub-group), 2011
Table 64: United States Savory Biscuits Consumer Profiles (% consumers by sub-group), 2011
Table 65: United States Bakery & Cereals Private Label Penetration (% Vol), by Category, 2011
Table 66: United States Baking Ingredients Brand Share by Volume (% Vol), 2011
Table 67: United States Baking Mixes Brand Share by Volume (% Vol), 2011
Table 68: United States Bread & Rolls Brand Share by Volume (% Vol), 2011
Table 69: United States Cakes, Pastries & Sweet Pies Brand Share by Volume (% Vol), 2011
Table 70: United States Cereal Bars Brand Share by Volume (% Vol), 2011
Table 71: United States Cereals Brand Share by Volume (% Vol), 2011
Table 72: United States Cookies (sweet Biscuits) Brand Share by Volume (% Vol), 2011
Table 73: United States Dough Products Brand Share by Volume (% Vol), 2011
Table 74: United States Energy Bars Brand Share by Volume (% Vol), 2011
Table 75: United States Morning Goods Brand Share by Volume (% Vol), 2011
Table 76: United States Savory Biscuits Brand Share by Volume (% Vol), 2011
Table 77: United States, Overall Bakery & Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 78: United States, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 79: United States, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 80: United States, Bread & Rolls: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 81: United States, Cakes, Pastries & Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 82: United States, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 83: United States, Cereals: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 84: United States, Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 85: United States, Dough Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 86: United States, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 87: United States, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 88: United States, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 89: United States Bakery & Cereals Market Value (US Dollar million), by Category, 2011
Table 90: United States Bakery & Cereals Market Value (US$ million), by Category, 2011
Table 91: United States Bakery & Cereals Market Volume (Kg m), by Category, 2011
Table 92: United States Bakery & Cereals Market Share (US$ million), by Category, 2011
Table 93: United States Bakery & Cereals Expenditure Per Capita (US Dollar), by Category, 2011
Table 94: United States Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Table 95: United States Bakery & Cereals Expenditure Per Household (US Dollar), by Category
Table 96: United States Bakery & Cereals Expenditure Per Household (US$), by Category
Table 97: United States Bakery & Cereals Market Volume Share (Kg m), by Category, 2011
Table 98: United States Bakery & Cereals Consumption Per Capita (Kilograms per head), by Category, 2011
Table 99: United States Bakery & Cereals Consumption Per Household (Kilograms per household), by Category, 2011
Table 100: United States Bakery & Cereals Retailer Share by Volume (Kg m), 2011
Table 101: United States Baking Ingredients Retailer Share by Volume (Kg m), 2011
Table 102: United States Baking Mixes Retailer Share by Volume (Kg m), 2011
Table 103: United States Bread & Rolls Retailer Share by Volume (Kg m), 2011
Table 104: United States Cakes, Pastries & Sweet Pies Retailer Share by Volume (Kg m), 2011
Table 105: United States Cereal Bars Retailer Share by Volume (Kg m), 2011
Table 106: United States Cereals Retailer Share by Volume (Kg m), 2011
Table 107: United States Cookies (sweet Biscuits) Retailer Share by Volume (Kg m), 2011
Table 108: United States Dough Products Retailer Share by Volume (Kg m), 2011
Table 109: United States Energy Bars Retailer Share by Volume (Kg m), 2011
Table 110: United States Morning Goods Retailer Share by Volume (Kg m), 2011
Table 111: United States Savory Biscuits Retailer Share by Volume (Kg m), 2011
Table 112: United States: Switchers to Ahold for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 113: United States: Switchers From Ahold for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 114: United States: Switchers to C&S Wholesale Grocers for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 115: United States: Switchers From C&S Wholesale Grocers for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 116: United States: Switchers to Costco for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 117: United States: Switchers From Costco for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 118: United States: Switchers to Kroger for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 119: United States: Switchers From Kroger for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 120: United States: Switchers From Loblaw for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 121: United States: Switchers to Publix for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 122: United States: Switchers From Publix for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 123: United States: Switchers to Safeway for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 124: United States: Switchers From Safeway for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 125: United States: Switchers From Supervalu for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 126: United States: Switchers to Wal-Mart for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 127: United States: Switchers From Wal-Mart for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 128: United States: Switchers to Other for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 129: United States: Switchers From Other for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011
Table 130: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Ahold (% by Subgroup), 2011
Table 131: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup), 2011
Table 132: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Costco (% by Subgroup), 2011
Table 133: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Delhaize (% by Subgroup), 2011
Table 134: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Kroger (% by Subgroup), 2011
Table 135: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Loblaw (% by Subgroup), 2011
Table 136: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Publix (% by Subgroup), 2011
Table 137: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Safeway (% by Subgroup), 2011
Table 138: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup), 2011
Table 139: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup), 2011
Table 140: United States: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Chart


Figure 1: Consumer Panel Report Methodology
Figure 2: United States Bakery & Cereals Value Share (%), by Age Groups, 2011
Figure 3: United States Bakery & Cereals Value Share (%), by Gender, 2011
Figure 4: United States Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United States Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United States Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Figure 7: United States Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Figure 8: United States Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United States Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United States Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United States Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United States Bread & Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United States Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United States Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United States Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United States Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United States Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: United States Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: United States Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: United States Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: United States Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: United States Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: United States Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 25: United States Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 26: United States Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 27: United States Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 28: United States Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 29: United States Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 30: United States Bakery & Cereals Private Label Penetration (% Vol), by Category, 2011
Figure 31: United States Bakery & Cereals Market Share (US$ million), by Category, 2011
Figure 32: United States Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Figure 33: United States Bakery & Cereals Expenditure Per Household (US$), by Category
Figure 34: United States Bakery & Cereals Retailer Share by Volume (Kg m), 2011
Figure 35: United States Baking Ingredients Retailer Share by Volume (Kg m), 2011
Figure 36: United States Baking Mixes Retailer Share by Volume (Kg m), 2011
Figure 37: United States Bread & Rolls Retailer Share by Volume (Kg m), 2011
Figure 38: United States Cakes, Pastries & Sweet Pies Retailer Share by Volume (Kg m), 2011
Figure 39: United States Cereal Bars Retailer Share by Volume (Kg m), 2011
Figure 40: United States Cereals Retailer Share by Volume (Kg m), 2011
Figure 41: United States Cookies (sweet Biscuits) Retailer Share by Volume (Kg m), 2011
Figure 42: United States Dough Products Retailer Share by Volume (Kg m), 2011
Figure 43: United States Energy Bars Retailer Share by Volume (Kg m), 2011
Figure 44: United States Morning Goods Retailer Share by Volume (Kg m), 2011
Figure 45: United States Savory Biscuits Retailer Share by Volume (Kg m), 2011
Figure 46: United States: People Who Have Switched Retailer for Their Bakery & Cereals Purchases in the Last Six Months (Thousands), 2011

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