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Consumer and Market Insights: Wine Market in Peru

Published By :


Published Date : Jul 2015

Category :

Alcoholic Beverages

No. of Pages : 40 Pages

The Consumer and Market Insights: Wine Market in Peru report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
Economic Growth and high proportion of young population is driving the demand for packaging goods in Peru

Rising prices of alcoholic beverages has resulted in consumers choosing better value for money products

The Still Wine category is forecast to be the fastest growing category with a CAGR of 6.0% during 2014-2019

Wine accounted for 67.1% of Wines & Spirits sales in Peru in 2013.

Glass, which accounted for 99.9% share is the most widely used packaging material in Perus Wine market

The report on the Wine sector in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Still Wine, Sparkling Wine and Fortified Wine, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Report Scope
Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures Key Takeouts
Market Overview
Market value and volume for the Peru Wine market
Historical and projected consumption in the Peru Wine market
Degree of trade up/down-trade in the Peru Wine market
Market volume of Peru Wine by category
Historical and project market value of Peru Wine by category
Winners and losers in the Peru Wine market
Average category level pricing in the Peru Wine market
Segment share of the category and change in market share in the Peru Wine market
Retail Landscape and Key Distribution Channels
Leading retailers in the Peru food market
Leading distribution channels in the Peru Wine market
Leading distribution channels by category in the Peru Wine market
Peru Wine market by type of packaging
Peru Wine market by type of packaging closure/outer
Peru Wine market by type of packaging, forecasted
Brand and Private Label Share
Penetration of private label, by categories, in the Peru Wine market
Private label performance compare to national brands in the Peru Wine market
Leading brands in the Peru Wine market by category
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean

List of Tables
Table 1: Country indicators overall beverages value and volume, 2014
Table 2: Market value analysis in PEN and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (PEN) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (PEN, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall beverages, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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