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Consumer and Market Insights: Spirits Market in the US

Published By :

Canadean

Published Date : Jan 2016

Category :

Alcoholic Beverages

No. of Pages : 59 Pages

The US Spirits market is forecast to grow at a high rate in value as well as volume terms during 2015-2019. Vodka is the largest category in value terms in 2015 while Whiskey will be the fastest growth category during 2015-2019. Hypermarkets & Supermarkets is the leading distribution channel brands in the market.

Key Findings

  • The Spirits market in the US will register moderate growth in both value and volume terms during 2015-2019
  • Vodka is the leading value category accounting for 29.6% share in the Spirits market in 2015.
  • Hypermarkets & Supermarkets is the leading distribution channel in the Wine & Spirits market
  • Hennessy , Paul Masson, Bacardi, and Seagram

   "Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume analysis for the US Spirits market
• Historic and forecast consumption in the US Spirits market
• Degree of trade up/down in the US Spirits market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by category with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the US Wine & Spirits market
• Leading distribution channels (value terms) in the US Spirits market
• Leading distribution channels (value terms) by category

Packaging
• Spirits market by type of packaging material/container (in volume terms)
• Spirits market by type of packaging closure/outer (in volume terms)
• Spirits market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
• Penetration of private label by category in the US Spirits market
• Private Label growth (in value terms) compared to brands
• Market share of leading brands (in value terms) by category Innovation examples
• New products launched in the US Spirits market

Appendix
• Country context
• Category value and volume data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Channel definitions
• Methodology
• About Canadean

List of Table

Table 1: Market value analysis in US$, 2010-2019
Table 2: Market volume growth analysis, 2015-2019
Table 3: Average prices (US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2014

List of Chart


Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2019
Figure 5: Change in market share by category, 2015-2019
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2014
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 10: Private Label penetration by categories, 2014
Figure 11: Private Label and brand share growth, 2011-2014
Figure 12: Brand share by categories, 2014

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