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Consumer and Market Insights: Spirits Market in the UK

Published By :

Canadean

Published Date : Sep 2015

Category :

Alcoholic Beverages

No. of Pages : 125 Pages

Summary
There is a strong desire for premium quality Spirits in the UK. Consumers are driven by factors such as indulgence and the want to enjoy a nice drink in their free time. Spirits is primarily seen as a social drink in the UK and one that consumers will purchase for social moments with friends and family. There is also a growing trend in the UK Spirits market surrounding craft which offers brands the opportunity to help differentiate themselves. However manufacturers need to re remember that consumers drink in order to have the most enjoyable experience.

Key Findings
The UK is the one of the smallest Spirits markets in volume terms among the countries analyzed. This can be attributed to the popularity of wine

While trends such as health and craft offer opportunities to brands to help differentiate themselves manufacturers need to remember that consumers drink in order to have the most enjoyable experience

Social media provides a place where consumers can actively display their personality and tastes through brands and their preferences of certain Spirits

Synopsis
Canadeans Consumer and Market Insights: Spirits Market in the UK report identifies the key demographic groups driving consumption and what motivates their consumption combined with an in-depth study of the market and category dynamics to identify key opportunities and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

Figures that showcase the number of times consumers of different age groups and gender consume Spirits as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

A study of market value and volumes from 2009-2019 supplemented with category brand and packaging analysis that shows the current state of the market and how it will develop over the next five years

The degree of influence that Canadeans 20 key consumer trends have on Spirit consumption with granular analysis on the extent that the degree of influence varies by gender age wealth and leisure

Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and UK-specific product innovation examples targeting key consumer needs - compare your products against the top performers

ReasonsToBuy
Find out what types of products consumers are purchasing why they are consuming them and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation packaging and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking giving you an exclusive insight into the UK Spirits market

Quantify the influence of 20 consumption motivations in the Spirits market for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches
Table of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure GDP and Consumer Price Index
Market value and volume for the UK Spirits market
Historical and projected sales in the UK Spirits market
Degree of trade updown-trade in the UK Spirits market
Comparison of UK Spirits market compared to other key countries
Volume of UK Spirits market by category
Historical and project market value of the UK Spirits by category
Winners and losers in the UK Spirits market
Segment share of the category and change in market share in the UK Spirits market
Penetration of private label by categories in the UK Spirits market
Private label performance compare to national brands in the UK Spirits market
Leading companies in the UK Spirits market by category
Leading brands in the UK Spirits market by category
Retailer and packaging
Leading retailers in the UK market
Leading distribution channels in the UK Spirits market
Leading distribution channels by category in the UK Spirits market
UK Spirits market by type of packaging
UK Spirits market by type of packaging closureouter
UK Spirits market by type of packaging forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the UK Spirits market
Private Label consumption occasions by age and gender in the UK Spirits market
UnderOver-consumption levels in the UK Spirits market by gender and age
Consumption frequency by type of consumer in the UK Spirits market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in the UK Spirits market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the UK Spirits market
Market volume of the UK Spirits market by category and trend
For leading trends in the UK Spirits market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the UK Spirits market
How to target the trend in the UK Spirits market
How the trend will evolve in the UK Spirits market
Innovation examples
New product examples launched in the UK Spirits market
New product examples launched in the global Spirits market
Actions and Recommendations
How to successfully target key trends in the UK Spirits market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
An explanation of the sub-trends
Methodology notes
About Canadean

List of Tables
Table 1: Country indicators - overall food value and volume 2014
Table 2: Market value analysis in GBP and USD 2009-2019
Table 3: Market volume growth analysis 2014-2019
Table 4: Inter-country volume and growth analysis 2009-2019
Table 5: Average prices (GBP) by category 2014
Table 6: Segment level analysis by category 2014
Table 7: Leading retailers and store count
Table 8: Over under consumption by gender and age 2014
Table 9: Level of influence of a consumer survey trend on consumption by volume 2014
Table 10: Level of influence of a consumer survey trend on consumption by category volume 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita Population CPI (2009-2014) Age Profile (2014)
Figure 2: Market value (GBP) and volume analysis 2009-2019
Figure 3: Market volume share analysis by categories 2014
Figure 4: Consumers purchase behavior - Trading updown 2014
Figure 5: Growth analysis by category 2009-2019
Figure 6: Change in market share by category 2014-2019
Figure 7: Private label penetration by categories 2014
Figure 8: Private label and brand share growth 2011-2014
Figure 9: Leading companies by categories with market share 2014
Figure 10: Leading brands by categories with market share 2014
Figure 11: Leading distribution channels overall food 2010-2013
Figure 12: Leading distribution channels by category 2014
Figure 13: Packaging analysis - key packaging material type closure and outer 2014
Figure 14: Growth in key packaging material type closure and outer 2014-2019
Figure 15: Consumption occasions by gender and age 2014
Figure 16: Private label occasions by gender and age 2014
Figure 17: Heavy medium or light consumption by gender 2014
Figure 18: Heavy medium or light consumption by age 2014
Figure 19: Private label consumption by age group compared to overall market consumption by age 2014
Figure 20: Influence of a trend on consumption - by gender age income group and leisure time
Figure 21: Innovative new product launch - global and country specific

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