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Consumer and Market Insights: Spirits Market in New Zealand

Published By :

Canadean

Published Date : Aug 2015

Category :

Alcoholic Beverages

No. of Pages : 52 Pages

Summary
New Zealand's Spirits market is forecast to register positive growth in both value and volume terms during 2014-2019. Whiskey is the largest category by value in the Spirits market in New Zealand. Tequila & Mezcal is the fastest growing category in the Spirits market during 2009-2019. Hypermarkets & Supermarkets is the leading distribution channel and Glass is the most used packaging material in the Spirits market.

Key Findings
The Tequila & Mezcal category is forecast to register the fastest growth in value terms during 2014-2019.

Grape Brandy is the largest value segment within the Brandy category.

On-trade is the leading distribution channel in the Gin & Genever category.

Glass is the most used packaging material in the Spirits market in New Zealand.

Coruba Jamaica Rum is the leading brand in the Rum category.

Synopsis
Canadeans Consumer and Market Insights report on the Spirits Market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures Key Takeouts
Market value and volume for the New Zealand Spirits market
Historical and projected sales in the New Zealand Spirits market
Degree of trade up/down-trade in the New Zealand Spirits market
Comparison of New Zealand Spirits market compared to other key countries
Market volume of New Zealand Spirits by category
Historical and project market value of New Zealand Spirits by category
Winners and losers in the New Zealand Spirits market
Segment share of the category and change in market share in the New Zealand Spirits market
Penetration of private label, by categories, in the New Zealand Spirits market
Private label performance compare to national brands in the New Zealand Spirits market
Leading companies in the New Zealand Spirits market by category
Leading brands in the New Zealand Spirits market by category
Retailer and packaging
Leading retailers in the New Zealand food market
Leading distribution channels in the New Zealand Spirits market
Leading distribution channels by category in the New Zealand Spirits market
New Zealand Spirits market by type of packaging
New Zealand Spirits market by type of packaging closure/outer
New Zealand Spirits market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the New Zealand Spirits market
Private Label consumption occasions by age and gender in the New Zealand Spirits market
Under/Over-consumption levels in the New Zealand Spirits market by gender and age
Consumption frequency by type of consumer in the New Zealand Spirits market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the New Zealand Spirits market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the New Zealand Spirits market
Market volume of the New Zealand Spirits market by category and trend
For leading trends in the New Zealand Spirits market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the New Zealand Spirits market
How to target the trend in the New Zealand Spirits market
How the trend will evolve in the New Zealand Spirits market
Innovation examples
New product examples launched in the New Zealand Spirits market
New product examples launched in the global Spirits market
Actions and Recommendations
How to successfully target key trends in the New Zealand Spirits market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List of Tables
Table 1: Country indicators overall alcoholic drinks value and volume, 2014
Table 2: Market value analysis in NZD and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (NZD) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (NZD, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall alcoholic drinks, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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