The Indonesian Spirits market is forecast to register growth in value as well as volume terms during 2014-2019. The Specialty Spirits category will have the largest volume share while Tequila & Mezcal will be the fastest growing category during 2014-2019. While price and affordability is important to the majority of Indonesian consumers, recent economic growth has led to an increase in the purchasing power of middle class consumers and they are willing to spend on Spirits, predominantly imported Spirits that offer a rewarding taste experience. However, surging prices for imported Spirits due to increased tariff rates may lead to illicit Spirits consumption in the country resulting in intensifying competition among international brands
The Specialty Spirits category accounted for 88.5% of the Indonesian Spirits market in 2014.
The Tequila & Mezcal category is forecast to register the fastest growth in value terms during 2014-2019 while the Whiskey category will gain maximum market share in value terms during 2014-2019.
On-Trade sales have the largest distribution share in the Indonesian Spirits market.
Glass is the only packaging material that is used in the Spirits market in Indonesia.
Martell, Bols and Bacardi are the preferred brands in the Sprits market in Indonesia.
Consuming Spirits or cocktails in Indonesia is expensive as the majority of Spirits are imported and carry large tariffs, which makes it a premium and luxury lifestyle product.
The young, affluent Indonesians are less value conscious and try new variants and are seen to be preferring fruity flavors in Liqueurs and Vodka which can be enjoyed in social gatherings.
Canadeans Consumer and Market Insights report on the Spirits market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2014-2019
Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Consumer level trends: Top four consumer trends which influence Spirits consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Classifications and definitions
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures Key Takeouts
Market value and volume for the Indonesia Spirits market
Historical and projected sales in the Indonesia Spirits market
Degree of trade up/down-trade in the Indonesia Spirits market
Comparison of Indonesia Spirits market compared to other key countries
Market volume of Indonesia Spirits by category
Historical and project market value of Indonesia Spirits by category
Winners and losers in the Indonesia Spirits market
Segment share of the category and change in market share in the Indonesia Spirits market
Penetration of private label, by categories, in the Indonesia Spirits market
Private label performance compare to national brands in the Indonesia Spirits market
Leading companies in the Indonesia Spirits market by category
Leading brands in the Indonesia Spirits market by category
Retailer and packaging
Leading retailers in the Indonesia food market
Leading distribution channels in the Indonesia Spirits market
Leading distribution channels by category in the Indonesia Spirits market
Indonesia Spirits market by type of packaging
Indonesia Spirits market by type of packaging closure/outer
Indonesia Spirits market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Indonesia Spirits market
Private Label consumption occasions by age and gender in the Indonesia Spirits market
Under/Over-consumption levels in the Indonesia Spirits market by gender and age
Consumption frequency by type of consumer in the Indonesia Spirits market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Indonesia Spirits market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Indonesia Spirits market
Market volume of the Indonesia Spirits market by category and trend
For leading trends in the Indonesia Spirits market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Indonesia Spirits market
How to target the trend in the Indonesia Spirits market
How the trend will evolve in the Indonesia Spirits market
New product examples launched in the Indonesia Spirits market
New product examples launched in the global Spirits market
Actions and Recommendations
How to successfully target key trends in the Indonesia Spirits market
Explanation of trends
List of Tables
Table 1: Country indicators overall alcoholic drinks value and volume, 2014
Table 2: Market value analysis in IDR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (IDR) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (IDR, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall alcoholic drinks, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
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