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Consumer and Market Insights: Spirits Market in Australia

Published By :

Canadean

Published Date : Aug 2015

Category :

Alcoholic Beverages

No. of Pages : 62 Pages

Summary
The Australian Spirits market is forecast to grow at a high rate in value terms during 2014-2019. Whiskey will remain the largest category in both value and volume terms during 2014-2019. Liqueurs will be the fastest growth category during the same period. A growing culture of Mixology in the Australian market is driving the growth of Boutique Spirits that offer high quality products. Resurgence of classic cocktails will drive the demand for Gin in the years to follow.

Key Findings
Across the eight Spirits categories analyzed, the Whiskey was the leading category with largest market size in the Australian Spirits market. The Liqueurs will be the fastest growing category by value, registering growth at a CAGR of 12.4% during 2014-2019.

The Australian Spirits market is highly competitive with many brands competing across categories. Few of the leading market players are Diageo plc, Pernod Ricard S.A. and Lvmh Mot Hennessy

Hypermarkets & Supermarkets led the distribution of Spirits products across all the analyzed categories with a 39.0% share in the overall Spirits distribution in 2014

The Spirits market in Australia accounts for near about one-tenth of the overall Wine & Spirits retail sales by volume

Boutique Spirits are gaining popularity in the Australian Spirits market. The trend is predominant in Whiskey and Gin, where the consumers are demanding more locally produced, craft distilled products

Resurgence of classic cocktails will drive the demand for Gin in Australia

Synopsis
Canadeans Consumer and Market Insights report on the Spirits market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Consumer level trends: Top four consumer trends which influence Spirits consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures Key Takeouts
Market value and volume for the Australia Spirits market
Historical and projected sales in the Australia Spirits market
Degree of trade up/down-trade in the Australia Spirits market
Comparison of Australia Spirits market compared to other key countries
Market volume of Australia Spirits by category
Historical and project market value of Australia Spirits by category
Winners and losers in the Australia Spirits market
Segment share of the category and change in market share in the Australia Spirits market
Penetration of private label, by categories, in the Australia Spirits market
Private label performance compare to national brands in the Australia Spirits market
Leading companies in the Australia Spirits market by category
Leading brands in the Australia Spirits market by category
Retailer and packaging
Leading retailers in the Australia food market
Leading distribution channels in the Australia Spirits market
Leading distribution channels by category in the Australia Spirits market
Australia Spirits market by type of packaging
Australia Spirits market by type of packaging closure/outer
Australia Spirits market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Australia Spirits market
Private Label consumption occasions by age and gender in the Australia Spirits market
Under/Over-consumption levels in the Australia Spirits market by gender and age
Consumption frequency by type of consumer in the Australia Spirits market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Australia Spirits market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Australia Spirits market
Market volume of the Australia Spirits market by category and trend
For leading trends in the Australia Spirits market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Australia Spirits market
How to target the trend in the Australia Spirits market
How the trend will evolve in the Australia Spirits market
Innovation examples
New product examples launched in the Australia Spirits market
New product examples launched in the global Spirits market
Actions and Recommendations
How to successfully target key trends in the Australia Spirits market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List of Tables
Table 1: Country indicators overall alcoholic drinks value and volume, 2014
Table 2: Market value analysis in AUD and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (AUD) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (AUD, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall alcoholic drinks, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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