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Consumer and Market Insights: Spirits in the Philippines

Published By :


Published Date : Sep 2016

Category :

Alcoholic Beverages

No. of Pages : 57 Pages

The Filipino Spirits market is forecast to register high growth rate during 2015-2020 owing to fast growing economy and a large base of young population in the country. The market is led by the Brandy category while the Specialty Spirits category is expected to register fastest growth during 2015-2020 in both value and volume terms. Diageo Plc and Ginebra San Miguel Inc. are the leading players in the Filipino Spirits market.

Key Findings
The Filipino Spirits market is forecast to grow at a CAGR of 5.2% in value terms during 2015-2020.

The Specialty Spirits category is forecast to register the fastest volume growth during 2015-2020.

The Filipino consumers are opting for value for money products in the Spirits market.

The Rum category is expected to record maximum gain in market share during 2015-2020.

On-trade transactions account for the highest distribution share in the Gin & Genever category.

Screw Top is the commonly used closure type in the Filipino Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Report Scope

Country Context
Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
Value and volume analysis for the Filipino Spirits market
Impact of exchange rate fluctuations on the Filipino Spirits market
Degree of trade up/down in the Filipino Spirits market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing

Retail Landscape and Key Distribution Channels
Leading retailers in the Filipino Wine & Spirits market
Leading distribution channels (volume terms) in the Filipino Spirits market
Leading distribution channels (volume terms) by category

Competitive Landscape
Market share of leading brands (in volume terms) by category

Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecast (in volume terms)

Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean

List of Tables
Table 1: Market value analysis in PHP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PHP
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis key packaging material, container, closure and outer type, 2015
Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020

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