The Portuguese Spirits Market is being led by the Whiskey category and is also expected to register fastest growth during 2015-2020 in both value and volume terms. Private labels in Whiskey category registered fastest growth during 2012-2015. On-trade transactions account for the highest distribution share in the Spirits market. Pernod Ricard S.A., Diageo Plc and Bacardi Limited are the leading players in the country.
The Whiskey category is forecast to register the fastest volume growth during 2015-2020.
The Whiskey category is the largest value category in the Portuguese Spirits market.
On-trade transactions account for the highest distribution share in the Gin & Genver category.
Tres Ochos is the leading brand in the Tequila & Mezcal category.
Private label penetration in the Portuguese Spirits market remains low.
Screw Top is the commonly used closure type in Portugal's Spirits market.
Canadeans Consumer and Market Insights report on the Spirits market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid metal, and others; container data for: Bottle and Box
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile
Value and volume analysis for Portugal's Spirits market
Impact of exchange rate fluctuations on Portugals Spirits market
Degree of trade up/down in Portugal's Spirits market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Retail Landscape and Key Distribution Channels
Leading retailers in Portugals Wine & Spirits market
Leading distribution channels (volume terms) in Portugal's Spirits market
Leading distribution channels (volume terms) by category
Market share of leading brands (in volume terms) by category
Penetration of private label by category in Portugal's Spirits market
Private label growth (in volume terms) compared to brands
Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecast (in volume terms)
Category value and volume data
List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litrecomparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Private label penetration by category, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Packaging analysis key packaging material, container, closure and outer type, 2015
Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020
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