The Indonesian Spirits market is led by the Specialty Spirits category in both value and volume terms. The Tequila & Mezcal category is forecast to witness the fastest growth in both value and volume terms during 2015-2020. Diageo Plc., Pernod Ricard S.A. and sumer sari mekar perkasa pt are the leading market players in the country.
The Specialty Spirits category is the largest category by volume in the Indonesian Spirits market.
The Tequila & Mezcal category is forecast to witness the fastest value growth during 2015-2020.
The Light Rum segment is expected to gain share growth within the Rum category.
The Spirits market account for nearly four-fifth of the overall Wine & Spirits retail sales in Indonesia.
Screw Top is the commonly used closure type in the Indonesian Spirits market.
Canadeans Consumer and Market Insights report on the Spirits market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile
Value and volume analysis for the Indonesian Spirits market
Impact of exchange rate fluctuations on the Indonesian Spirits market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing
Key Distribution Channels
Leading distribution channels (volume terms) in the Indonesian Spirits market
Leading distribution channels (volume terms) by category
Market share of leading brands (in volume terms) by category
Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecast (in volume terms)
Category value and volume data
List of Tables
Table 1: Market value analysis in IDR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to IDR
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 8: Leading distribution channels, overall Spirits market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by volume), 2015
Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Packaging analysis key packaging material, container, closure and outer type, 2015
Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020
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