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Consumer and Market Insights: Spirits in Hong Kong

Published By :

Canadean

Published Date : Aug 2016

Category :

Alcoholic Beverages

No. of Pages : 56 Pages

Summary
The Spirits market in Hong Kong is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015. The Hong Kongs Spirits market is led by the Specialty Spirits category in volume as well as in value terms. Consumers are opting for premium products in the Hong Kongs Spirits market.

Key Findings
The Spirits market in Hong Kong is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.

Hong Kongs consumers are opting for premium products in the Spirits market.

On-trade transactions account for the highest distribution share in Hong Kongs Spirits market.

Diageo Plc is the leading player in the Liqueurs category.

The American Whiskey segment is expected to gain share growth within the Whiskey category.

Screw Top is the commonly used closure type in Hong Kongs Spirits market.

Synopsis
Canadeans Consumer and Market Insights report on the Spirits market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
Value and volume analysis for Hong Kongs Spirits market
Impact of exchange rate fluctuations on Hong Kongs Spirits market
Degree of trade up/down in Hong Kongs Spirits market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing

Retail Landscape and Key Distribution Channels
Leading retailers in Hong Kongs Wine & Spirits market
Leading distribution channels (volume terms) in Hong Kongs Spirits market
Leading distribution channels (volume terms) by category

Competitive Landscape
Market share of leading brands (in volume terms) by category

Packaging
Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecast (in volume terms)

Appendix
Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
Table 1: Market value analysis in HKD and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Market volume growth, by category, 2015-2020
Table 4: Segment level analysis by category, 2015
Table 5: Average price per litrecomparison by categories
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Consumers purchase behavior -Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 9: Leading distribution channels, overall Spirits market, 2015
Figure 10: Leading distribution channels by category, 2015
Figure 11: Brand share analysis by category (by volume), 2015
Figure 12: Packaging analysis key packaging material, container, closure and outer type, 2015
Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020

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