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Consumer and Market Insights: Spirits in Brazil

Published By :


Published Date : Sep 2016

Category :

Alcoholic Beverages

No. of Pages : 60 Pages

The Brazilian Spirits market is growing at a moderate rate led by the Specialty Spirits and Vodka categories in terms of volume consumption While, Vodka and Whiskey categories are projected to be the fastest growing categories in terms of value during 2015 2020. Brazilian consumers are opting for value for money products in the Spirits market. Hypermarket and On-trade have been assessed to be the key distribution channels contributing to market growth.

Key Findings
-The Spirits market in Brazil is forecast to grow at a CAGR of 4.0% in value terms during 2015-2020.

-The Specialty Spirits category is the largest value category in the Brazilian Spirits market.

-The Flavored Vodka segment is expected to gain share growth within the Vodka category.

-On-trade transactions account for highest distribution share in the Tequila & Mezcal category.

-Jose Cuervo is the leading brand in the Tequila & Mezcal category.

-Private label products in the Rum category registered the fastest growth during 2012-2015.

-Screw Top is the commonly used closure type in the Brazilian Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Rigid Metal; container data for: Bottle

-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Report Scope

Country Context
Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
Value and volume analysis for the Brazilian Spirits market
Impact of exchange rate fluctuations on the Brazilian Spirits market
Volume analysis by category
Market value and growth rates, by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Average category level pricing

Retail Landscape and Key Distribution Channels
Leading retailers in the Brazilian Wine & Spirits market
Leading distribution channels (volume terms) in the Brazilian Spirits market
Leading distribution channels (volume terms) by category

Competitive Landscape
Market share of leading brands (in volume terms) by category
Penetration of private label by category in the Brazilian Spirits market
Private label growth (in volume terms) compared to brands

Spirits market by type of packaging material/container (in volume terms)
Spirits market by type of packaging closure/outer (in volume terms)
Spirits market by type of packaging, forecast (in volume terms)

Country context
Category value and volume data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean

List of Tables
Table 1: Market value analysis in BRL and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to BRL
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 8: Leading distribution channels, overall Spirits market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by volume), 2015
Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Packaging analysis key packaging material, container, closure and outer type, 2015
Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020

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