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Consumer and Market Insights: Ice Cream Market in Hong Kong

Published By :

Canadean

Published Date : Apr 2015

Category :

Ice Cream

No. of Pages : 44 Pages


This report brings together consumer insight and market data to provide a comprehensive brief of Hong Kong's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings

  • Large proportion of mid-lifers with rising income levels provides good opportunities to Ice Cream manufacturers. 
  • On-trade consumption will register higher growth in value and volume terms during 2014-2019. 
  • Consumers in Hong Kong are purchasing to products which provide better value.
  • Take-home and Bulk Ice Cream accounted for highest off-trade and on-trade volume consumption.
  • Flexible Packaging is the most used packaging material while Bag/Sachet is the most commonly used container type in the Ice Cream market in Hong Kong.

Synopsis

Large proportion of mid-lifers with rising income levels provides good opportunities to Ice Cream manufacturers. On-trade consumption will register higher growth in value and volume terms during 2014-2019. Consumers in Hong Kong are purchasing to products which provide better value. Impulse Ice Cream - Single Serve has the highest private label penetration in the Ice Cream market.

Reasons To Buy

This overview of the Ice Cream Market in Hong Kong allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand and Private Label Share
Appendix

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