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Consumer and Market Insights: Hot Drinks Market in Norway

Published By :

Canadean

Published Date : Jul 2015

Category :

Beverages

No. of Pages : 50 Pages

Summary
The Consumer and Market Insights: Hot Drinks Market in Norway report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
The Hot Drinks market in Norway is forecast to register higher growth at a CAGR of 3.0% during 2014-2019 compared to a CAGR of 2.8% registered during 2009-2014

Hot Coffee is the leading category in off-trade and on-trade sales both in value and volume terms in 2014 and is also forecast to register the fastest growth at a CAGR of 3.0% during 2009-2019.

Friele, Evergood, Twinings, Lipton, Toro, and O'Boy are the preferred brands in the Norwegian Hot Drinks market.

Among all packaging materials, Glass has the largest share of 47.2% in the Hot Drinks market.

Branded Hot Drinks products registered faster growth at a CAGR of 3.3% than private label products which grew at a negative CAGR of -0.5% during 2011-2014.

Synopsis
The report on the Hot Drinks Market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures Key Takeouts
Market value and volume for the Norway Hot Drinks market
Historical and projected sales in the Norway Hot Drinks market
Degree of trade up/down-trade in the Norway Hot Drinks market
Comparison of Norway Hot Drinks market compared to other key countries
Market volume of Norway Hot Drinks by category
Historical and project market value of Norway Hot Drinks by category
Winners and losers in the Norway Hot Drinks market
Segment share of the category and change in market share in the Norway Hot Drinks market
Penetration of private label, by categories, in the Norway Hot Drinks market
Private label performance compare to national brands in the Norway Hot Drinks market
Leading companies in the Norway Hot Drinks market by category
Leading brands in the Norway Hot Drinks market by category
Retailer and packaging
Leading retailers in the Norway food market
Leading distribution channels in the Norway Hot Drinks market
Leading distribution channels by category in the Norway Hot Drinks market
Norway Hot Drinks market by type of packaging
Norway Hot Drinks market by type of packaging closure/outer
Norway Hot Drinks market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Norway Hot Drinks market
Private Label consumption occasions by age and gender in the Norway Hot Drinks market
Under/Over-consumption levels in the Norway Hot Drinks market by gender and age
Consumption frequency by type of consumer in the Norway Hot Drinks market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Norway Hot Drinks market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Norway Hot Drinks market
Market volume of the Norway Hot Drinks market by category and trend
For leading trends in the Norway Hot Drinks market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Norway Hot Drinks market
How to target the trend in the Norway Hot Drinks market
How the trend will evolve in the Norway Hot Drinks market
Innovation examples
New product examples launched in the Norway Hot Drinks market
New product examples launched in the global Hot Drinks market
Actions and Recommendations
How to successfully target key trends in the Norway Hot Drinks market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List of Tables
Table 1: Country indicators overall beverages value and volume, 2014
Table 2: Market value analysis in NOK and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (NOK) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (NOK, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall beverages, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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