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Consumer and Market Insights: Hot Drinks Market in Hong Kong

Published By :

Canadean

Published Date : Jul 2015

Category :

Beverages

No. of Pages : 50 Pages

Summary
The Consumer and Market Insights: Hot Drinks Market in Hong Kong report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
Of the three categories analyzed, Hot Tea will remain the fastest growth category, registering a CAGR of 3.7%

On-trade sales with 41.1% market share are dominant in the Hot Drinks market in Hong Kong.

The use of Box outers for packaging Hot Drinks is forecast to grow at a CAGR of 3.0% during 2014-2019

Nescaf brand in Nestle S.A. has dominant share of 41.0% in the Hot Coffee category.

Private label has low market penetration of 2.4% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

Synopsis
The report on the Hot Drinks sector in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2014-2019

Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Hot Drinks consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures Key Takeouts

Market Overview
Market value and volume for the Hong Kong Hot Drinks market
Historical and projected consumption in the Hong Kong Hot Drinks market
Degree of trade up/down-trade in the Hong Kong Hot Drinks market
Market volume of Hong Kong Hot Drinks by category
Historical and project market value of Hong Kong Hot Drinks by category
Winners and losers in the Hong Kong Hot Drinks market
Average category level pricing in the Hong Kong Hot Drinks market
Segment share of the category and change in market share in the Hong Kong Hot Drinks market

Retail Landscape and Key Distribution Channels
Leading retailers in the Hong Kong food market
Leading distribution channels in the Hong Kong Hot Drinks market
Leading distribution channels by category in the Hong Kong Hot Drinks market

Packaging
Hong Kong Hot Drinks market by type of packaging
Hong Kong Hot Drinks market by type of packaging closure/outer
Hong Kong Hot Drinks market by type of packaging, forecasted

Brand and Private Label Share
Penetration of private label, by categories, in the Hong Kong Hot Drinks market
Private label performance compare to national brands in the Hong Kong Hot Drinks market
Leading brands in the Hong Kong Hot Drinks market by category

Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

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