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Consumer and Market Insights: Fish & Seafood in The US

Published By :

Canadean

Published Date : Sep 2016

Category :

SeaFood

No. of Pages : 47 Pages

Summary
The US Fish & Seafood market is being led by the Ambient Fish & Seafood category in value terms while the Chilled Raw Packaged Fish & Seafood Whole Cuts and Dried Fish & Seafood categories will register the fastest growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the country. The penetration of private label products in the US Fish & Seafood market remains high. Ocean Beauty Seafood's Llc is the leading player in the market.

Key Findings
-Of the six categories analyzed, Chilled Raw Packaged Fish & Seafood Whole Cuts and Dried Fish & Seafood categories will be the fastest growing value categories, registering a CAGR of 1.8% each during 2015-2020

-Hypermarkets & Supermarkets is the leading distribution channel accounting for 83.2% of the overall Fish & Seafood distribution in The US.

-The use of Rigid Metal is forecast to register the fastest growth among packaging material during 2015-2020

-Private label products witness high market penetration with a share of 28.2% in 2015.

Synopsis
Canadeans Consumer and Market Insights report on the Fish & Seafood market in the US provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Food & Drinks Specialists Convenience Stores, and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for the US Fish & Seafood market
- Historic and forecast consumption in the US Fish & Seafood market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the US Food market
- Leading distribution channels (value terms) in the US Fish & Seafood market
- Leading distribution channels (value terms) by category

Packaging
- Fish & Seafood market by type of packaging material/container (in volume terms)
- Fish & Seafood market by type of packaging closure/outer (in volume terms)
- Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by category in the US Fish & Seafood market
- Private Label growth (in value terms) compared to brands
- Market share of leading brands (in value terms) by category

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (US$) by category, 2015
Table 4: Leading retailers
Table 5: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015

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