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Consumer and Market Insights: Fish & Seafood in Sweden

Published By :

Canadean

Published Date : Mar 2016

Category :

SeaFood

No. of Pages : 68 Pages

Summary
Positive consumer sentiment will continue to drive demand in the Fish & Seafood market in Sweden during 2015-2020. Furthermore, with consumer preference strongly shifting towards non-meat protein in Sweden, Fish & Seafood products are well positioned as a healthy alternative because of their low fat, high protein, and Omega 3 content. Frozen Fish & Seafood is the leading value category in the Swedish Fish & Seafood market followed by Fresh Fish & Seafood (Counter). Demand for premium and indulgent Fish & Seafood products is high while busy lives of consumers is driving demand for ready-to-cook products

Key Findings
Of the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 4.6% during 2015-2020

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Sweden.

The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020.

Private label products had high market penetration of 19.3% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.

Findus Group is the leading market player in the country.

Synopsis
Canadeans Consumer and Market Insights report on the Fish & Seafood market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview
Value and volume analysis for Swedish Fish & Seafood market
Historic and forecast consumption in Swedish Fish & Seafood market
Degree of trade up/down in the Swedish Fish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing

Retail Landscape and Key Distribution Channels
Leading retailers in SwedishFood market
Leading distribution channels (value terms) in Swedish Fish & Seafood market
Leading distribution channels (value terms) by category

Packaging
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
Penetration of private label by category in SwedishFish & Seafood market
Private Label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category

Consumer trend analysis
Canadeansconsumer trend framework and explanation of the Mega-trends
For key trends inSwedish Fish & Seafoodmarket
How the trend is influencing consumption in SwedishFish & Seafood market
How to target the trend in SwedishFish & Seafoodmarket
How the trend will evolve in SwedishFish & Seafoodmarket
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption

Product examples
Products launched in Swedish Fish & Seafood market

Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean

List of Tables
Table 1: Market value analysis in SEK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to SEK
Table 4: Average prices (SEK and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015

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