Improving economic conditions with rising disposable income will provide new growth opportunities in the Portuguese consumer packaged goods market. The market is led by the Fresh Fish & Seafood (Counter) category while the Ambient Fish & Seafood category is expected to register the fastest growth during 2015-2020. Pescanova S.A. is the leading player in the Portuguese Fish & Seafood market.
Recovering economy and improved domestic demand will create new opportunities in Portugals consumer packaged goods market.
Among the six categories analyzed, Fresh Fish & Seafood (Counter) is the leading value category, accounting for 93.9% share in 2015.
Hypermarkets & Supermarkets is the leading distribution channel for the overall Fish & Seafood distribution in Portugal.
Private label products in the Ambient Fish & Seafood category registered fastest growth during 2012-2015.
Rigid Metal is the most commonly used packaging material in the Portuguese Fish & Seafood market.
Canadeans Consumer and Market Insights report on the Fish & Seafood market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Metal, Rigid Plastics, Flexible Packaging, and others; container data for: Can-Food, Tray, Bag/Sachet, and others
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
Value and volume analysis for the Portugal Fish & Seafood market
Historic and forecast consumption in the Portugal Fish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in the Portuguese Food market
Leading distribution channels (value terms) in thePortugueseFish & Seafood market
Leading distribution channels (value terms) by category
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)
Brand and Private Label Share
Penetration of private label by category in the Portuguese Fish & Seafood market
Private Label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category
Category value and volume data
List of Tables
Table 1: Market value analysis in EURand US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015
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