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Consumer and Market Insights: Fish & Seafood in New Zealand

Published By :

Canadean

Published Date : Apr 2016

Category :

SeaFood

No. of Pages : 48 Pages

Summary
The Fish & Seafood market in New Zealand will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Fresh Fish & Seafood (Counter) is the leading category in terms of both value and volume shares as on 2015. Flexible Packaging is the most commonly used packaging material. The share of private labels remains high in New Zealands Fish & Seafood market.

Key Findings
Of the Six categories analyzed, Ambient Fish & Seafood will be the fastest growing value category, registering a CAGR of 5.6% during 2015-2020

The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020

Private label products had high market penetration of 35.2% in 2015

Frozen Fish & Seafood category is highly fragmented in New Zealand Fish & Seafood market

Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in New Zealand

Synopsis
Canadeans Consumer and Market Insights report on the Fish & Seafood market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Bag/Sachet, Can-Food, Tray, and others

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview
Value and volume analysis for the New ZealandFish & Seafood market
Historic and forecast consumption in the New ZealandFish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing

Retail Landscape and Key Distribution Channels
Leading retailers in the New ZealandFood market
Leading distribution channels (value terms) in the New Zealand Fish & Seafood market
Leading distribution channels (value terms) by category

Packaging
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
Penetration of private label by category in the New ZealandFish & Seafood market
Private Label growth (in value terms) compared to brands
Market share of leading brands (in value terms) by category

Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category Definitions
Segment Definitions
Channel Definitions
Methodology
About Canadean

List of Tables
Table 1: Market value analysis in NZDand US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to NZD
Table 4: Average prices (NZD and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015

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