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Consumer and Market Insights: Fish & Seafood in Malaysia

Published By :

Canadean

Published Date : Mar 2016

Category :

SeaFood

No. of Pages : 67 Pages

Summary
The Fish & Seafood market in Malaysia is forecast to register high growth during 2015-2020 driven by stable economic growth and low inflation rate in the country. Malaysian consumers prefer Fresh Fish & Seafood products that is reflected in Fresh Fish & Seafood (Counter) being the largest category in volume terms. Fish & Seafood traditionally constitute an important part of the Malaysian diet. However, with growing interest in healthier food habits, manufacturers and suppliers are focusing more on the health aspects of Fish & Seafood in the country such as rich in protein, low in fat, and a natural source of Omega-3. Fish & Seafood products with a halal certification stamp on their labels are seen as more trustworthy or viewed as a genuine product in Malaysia and offers fresh growth opportunities in an otherwise less differentiated Fish & Seafood market.

Key Findings
Among the six categories analyzed, Frozen Fish & Seafood will be the fastest growing value category, registering a CAGR of 8.5% during 2015-2020.

Buying behaviour of consumers is inclined toward value for money products in the Malaysian Fish & Seafood market.

Fish & Seafood market accounted for more than two-fifth share in the overall Food retail sales in Malaysia.

Hypermarkets & Supermarkets is the leading distribution channel with around four-fifth share in the overall Fish & Seafood distribution in Malaysia.

Experience seeking consumers in Malaysia will drive demand for innovative products in the Fish & Seafood market.

Wellbeing and Premiumization & Indulgence are the major trends that are driving the Malaysian Fish & Seafood market.

Synopsis
Canadeans Consumer and Market Insights report on the Fish & Seafood market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Rigid Metal, and others; container data for: Bag/Sachet, Can-Food, Tray, and others

Consumer level trends: Top four consumer trends which influence Fish & Seafood products consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Fish & Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Access to analysis on products launched in the market

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview
Value and volume analysis for the Malaysian Fish & Seafood market
Historic and forecast consumption in the Malaysian Fish & Seafood market
Degree of trade up/down in the Malaysian Fish & Seafood market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by category with change in market share
Average category level pricing

Retail Landscape and Key Distribution Channels
Leading retailers in the Malaysian Food market
Leading distribution channels (value terms) in the Malaysian Fish & Seafood market
Leading distribution channels (value terms) by category

Packaging
Fish & Seafood market by type of packaging material/container (in volume terms)
Fish & Seafood market by type of packaging closure/outer (in volume terms)
Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand Share
Market share of leading brands (in value terms) by category

Consumer trend analysis
Canadeans consumer trend framework and explanation of the Mega-trends
For key trends in the Malaysian Fish & Seafood market
How the trend is influencing consumption in the Malaysian Fish & Seafood market
How to target the trend in the Malaysian Fish & Seafood market
How the trend will evolve in the Malaysian Fish & Seafood market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption

Product examples
New products launched in Malaysias Fish & Seafood market

Appendix
Country context
Category value and volume data
Sector Overview
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean

List of Tables
Table 1: Market value analysis in MYRand US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to MYR
Table 4: Average prices (MYR and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015

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