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Consumer and Market Insights: Fish & Seafood in China

Published By :

Canadean

Published Date : Sep 2016

Category :

SeaFood

No. of Pages : 48 Pages

Summary
The Chinese Fish & Seafood market is forecast to register high growth during 2015-2020. The Fresh Fish & Seafood (Counter) category has the highest volume share and is also the leading value category in 2015. Hypermarkets & Supermarkets is the leading distribution channel. Private label products in the Fresh Fish & Seafood (Counter) category registered the fastest growth during 2012-2015. Zhenglong is the leading brand in the Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood categories.

Key Findings
-The Chinese Fish & Seafood market is forecast to register high growth at a CAGR of 5.9% during 2015-2020

-The Fresh Fish & Seafood (Counter) category is forecast to register fastest volume growth during 2015-2020

-Hypermarkets & Supermarkets is the leading distribution channel in China's Fish & Seafood market

-Film is the most commonly used closure type in China's Fish & Seafood market

-Ming Xiang is the leading brand in the Dried Fish & Seafood category in the Chinese Fish & Seafood market

Synopsis
Canadeans Consumer and Market Insights report on the Fish & Seafood market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for Ambient Fish & Seafood, Chilled Raw Packaged Fish & Seafood Processed, Chilled Raw Packaged Fish & Seafood - Whole Cuts, Dried Fish & Seafood, Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

-Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2014

-Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

ReasonsToBuy
-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume analysis for China's Fish & Seafood market
- Historic and forecast consumption in China's Fish & Seafood market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by category with change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in China's Food market
- Leading distribution channels (value terms) in China's Fish & Seafood market
- Leading distribution channels (value terms) by category

Packaging
- Fish & Seafood market by type of packaging material/container (in volume terms)
- Fish & Seafood market by type of packaging closure/outer (in volume terms)
- Fish & Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by category in China's Fish & Seafood market
- Private Label growth (in value terms) compared to brands
- Market share of leading brands (in value terms) by category

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in CNY and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to CNY
Table 4: Average prices (CNY and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2010-2020
Figure 4: Change in market share by category, 2015-2020
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2015
Figure 7: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 9: Private Label penetration by categories, 2015
Figure 10: Private Label and brand share growth, 2012-2015
Figure 11: Brand share by categories, 2015

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