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Competing For Share Of UK Foodservice Industry Spend In 2010-2011: Supplier Marketing & Sales Strategies & Industry Outlook

Published By :

ICD Research

Published Date : Mar 2010

Category :

Advertising and Marketing

No. of Pages : 120 Pages


Competing For Share Of UK Foodservice Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how industry suppliers' media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of foodservice suppliers. The report also identifies suppliers and foodservice operators and caterers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

  • Opinions and forward looking statements of over 149 industry executives are captured in our in-depth survey, of which over 46% represent Owner or C-level, Directorial & Managerial respondents
  • Analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the UK foodservice industry
  • Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
  • The geographical scope of the research is UK-wide drawing on the activity and expectations of leading industry players across the UK
Reasons To Buy

  • Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key Highlights

  • The majority of respondents from the UK Foodservice industry identify take away outlets, 'quick service restaurants' and 'coffee shops' as the fastest growing industry sectors in the next 12 months. 
  • 78% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 16% looking to decrease it
  • 49% of the UK foodservice industry buyers agree that in order to maintain and win their business, suppliers will have to provide innovative products
Table Of Contents

Chapter 1: Executive Summary

Chapter 2: Introduction
Heading: Profile Of Survey Respondents

Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Foodservice Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions

Chapter 4: Foodservice Market Growth Outlook
Heading: Market Growth Forecasts By Industry Sector

Chapter 5: Threats And Opportunities For The Foodservice Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business

Chapter 6: Foodservice Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Foodservice Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Foodservice Industry Suppliers
Heading: Future Investment By Media Channel: Foodservice Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Foodservice

Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry

Chapter 8: Appendix

List of Table


Table 1: Count Of UK Foodservice Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Supplier Respondents By Job Role (% Supplier Respondents), UK Foodservice Industry, 2010
Table 3: Supplier Respondents By Organization's Up Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 4: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), UK Foodservice Industry, 2010
Table 5: Supplier Respondents By Region (% Supplier Respondents), UK Foodservice Industry, 2010
Table 6: Company Revenue Growth Optimism Trend By UK Foodservice Industry Company Type: Foodservice Industry Suppliers (% Supplier Respondents), 2009-2010
Table 7: Company Revenue Growth Optimism In The UK Foodservice Industry By Turnover (% Supplier Respondents), 2010
Table 8: Foodservice Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Foodservice Industry Supplier Respondents), 2010
Table 9: Leading Business Concerns For The Period 2010-2011 Among UK Foodservice Industry Buyers And Suppliers By Company Turnover (% Supplier Respondents), 2010
Table 10: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The UK Foodservice Industry (% Supplier Respondents), 2010
Table 11: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The UK Foodservice Industry Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
Table 12: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The UK Foodservice Industry: Buyer Vs. Supplier Comparison (% Supplier Respondents), 2010
Table 13: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The UK Foodservice Industry (% Supplier Respondents), 2010
Table 14: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The UK Foodservice Industry Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
Table 15: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The UK Foodservice Industry: Buyer Vs. Supplier Comparison (% Supplier Respondents), 2010
Table 16: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Foodservice Industry: Supplier Responses (% Supplier Respondents), 2010
Table 17: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Foodservice Industry: Analysis Of All Supplier Respondents By Company Turnover (% Buyer Respondents), 2010
Table 18: Annual Marketing Budget In Us$: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 19: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 20: Foodservice Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Foodservice Industry Supplier Respondents), 2010
Table 21: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010 (With Comparison To 2009 Expectations)
Table 22: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010 (With Comparison To 2009 Expectations)
Table 23: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), UK Foodservice Industry, 2010
Table 24: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 25: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 26: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 27: Key Marketing Aims Over The Next Year: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 28: Expected Adaptations To Marketing Activities During Up Economic Uncertainty: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 29: Expected Adaptations To Marketing Activities During Up Economic Uncertainty By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 30: Expected Adaptations To Marketing Activities During Up Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Foodservice Industry, 2010
Table 31: Foodservice Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Foodservice Industry Supplier Respondents), 2010
Table 32: Most Rated New Media Channels For New Business Generation: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 33: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 34: Critical Success Factors For Choosing A Marketing Agency: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 35: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Foodservice Industry, 2010
Table 36: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 37: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2009
Table 38: Foodservice Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Foodservice Industry Supplier Respondents), 2010
Table 39: Foodservice Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Foodservice Industry Supplier Respondents), 2010
Table 40: Survey Data Results-Closed Questions

List of Chart

List Of Figures

Figure 1: Company Revenue Growth Optimism Trend In The UK Foodservice Industry (% Supplier Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By UK Foodservice Industry Company Type: Foodservice Industry Suppliers (% Supplier Respondents), 2009-2010
Figure 3: Key Expected Changes In Business Structure In The UK Foodservice Industry Supplier Industry (% Foodservice Industry Supplier Respondents), 2010
Figure 4: Merger And Acquisition Activity Expectations Over The Next 12 Months In The UK Foodservice Industry Supplier Industry (% Foodservice Industry Supplier Industry Respondents), 2009-2010 Trend Forecast
Figure 5: Foodservice Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Foodservice Industry Supplier Respondents), 2010
Figure 6: Leading Business Concerns For The Period 2010-2011 Among UK Foodservice Industry Buyers And Suppliers (% Supplier Respondents), 2010
Figure 7: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Foodservice Industry: Supplier Responses (% Supplier Respondents), 2010
Figure 8: Annual Marketing Budget In Us$: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 9: Annual Marketing Budget In Us$: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2009
Figure 10: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 11: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2009
Figure 12: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010 (With Comparison To 2009 Expectations)
Figure 13: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010 (With Comparison To 2009 Expectations)
Figure 14: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 15: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 16: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 17: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 18: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 19: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 20: Key Marketing Aims Over The Next Year: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 21: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 22: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 23: Expected Adaptations To Marketing Activities During Up Economic Uncertainty: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 24: Expected Adaptations To Marketing Activities During Up Economic Uncertainty By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 25: Expected Adaptations To Marketing Activities During Up Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 26: Most Rated New Media Channels For New Business Generation: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 27: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 28: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 29: Critical Success Factors For Choosing A Marketing Agency: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 30: Critical Success Factors For Choosing A Marketing Agency: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2009
Figure 31: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 32: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Foodservice Industry, 2009
Figure 33: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), UK Foodservice Industry, 2010

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