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Competing For Share Of Global Hotel Industry Spend In 2010-2011: Supplier Marketing & Sales Strategies & Industry Outlook

Published By :

ICD Research

Published Date : Apr 2010

Category :

Advertising and Marketing

No. of Pages : 120 Pages


Competing For Share Of Global Hotel Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how equipment, materials and service suppliers' media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the hotels industry. The report also identifies hotel owner, operator and management companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

  • Opinions and forward looking statements of 125 hotel company respondents are captured in our in-depth survey, of which 85% represent Directors, C-levels & Departmental Heads
  • Analysis on media channel spend, marketing and sales practices and industry developments by hotel owner, operator and management companies and industry suppliers worldwide
  • Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
  • The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
Reasons To Buy

  • Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
  • Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
Key Highlights

  • The majority of hotel industry respondents identified China, India, Russia and Brazil to be the fastest growing markets in next 12 months among emerging economies due to robust economic growth, rising disposable income of middle-income population, growth in the tourism sector and the fast development of infrastructure in these countries.
  • 68% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 12% looking to decrease it
  • 66% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge
Table Of Contents

Chapter 1: Executive Summary

Chapter 2: Introduction
Heading: Profile Of Survey Respondents

Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Hotel Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions

Chapter 4: Hotel Market Growth Outlook
Heading: Regional Growth Forecasts In The Hotel Industry By Country
Heading: Market Growth Forecasts By Industry Sector

Chapter 5: Threats And Opportunities For The Hotel Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business

Chapter 6: Hotel Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Hotel Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Hotel Industry Suppliers
Heading: Future Investment By Media Channel: Hotel Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Hotel

Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry

Chapter 8: Appendix

List of Table


Table 1: Count Of Global Hotel Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Supplier Respondents By Job Role (% Supplier Respondents), Global Hotel Industry, 2010
Table 3: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Table 4: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Hotel Industry, 2010
Table 5: Supplier Respondents By Region (% Supplier Respondents), Global Hotel Industry, 2010
Table 6: Company Revenue Growth Optimism Trend By Global Hotel Industry Company Type: Hotel Industry Suppliers (% Supplier Respondents), 2009-2010
Table 7: Company Revenue Growth Optimism Trend In The Global Hotel Industry By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), 2009-2010
Table 8: Company Revenue Growth Optimism In The Global Hotel Industry By Turnover (% Supplier Respondents), 2010
Table 9: Hotel Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Hotel Industry Supplier Respondents), 2010
Table 10: Hotel Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Hotel Industry Supplier Respondents), 2010
Table 11: Hotel Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of The World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Table 12: Leading Business Concerns For The Period 2010-2011 Among Global Hotel Industry Buyers And Suppliers By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), 2010
Table 13: Leading Business Concerns For The Period 2010-2011 Among Global Hotel Industry Buyers And Suppliers By Company Turnover (% Supplier Respondents), 2010
Table 14: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Hotel Industry (% Supplier Respondents), 2010
Table 15: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Hotel Industry-Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
Table 16: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Hotel Industry: Buyer Vs. Supplier Comparison (% Supplier Respondents), 2010
Table 17: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Hotel Industry (% Supplier Respondents), 2010
Table 18: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Hotel Industry-Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
Table 19: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Hotel Industry: Buyer Vs. Supplier Comparison (% Supplier Respondents), 2010
Table 20: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Hotel Industry: Supplier Responses (% Supplier Respondents), 2010
Table 21: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Hotel Industry: Analysis Of All Supplier Respondents By Company Turnover (% Buyer Respondents), 2010
Table 22: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Hotel Industry: Analysis Of All Supplier Respondents By Region (% Buyer Respondents), 2010
Table 23: Annual Marketing Budget In Us$: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Table 24: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Table 25: Annual Marketing Budget In Us$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Table 26: Hotel Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Hotel Industry Supplier Respondents), 2010
Table 27: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010 (With Comparison To 2009 Expectations)
Table 28: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010 (With Comparison To 2009 Expectations)
Table 29: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Table 30: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Hotel Industry, 2010
Table 31: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Table 32: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Table 33: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Table 34: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Table 35: Key Marketing Aims Over The Next Year: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Table 36: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Table 37: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Table 38: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Table 39: Hotel Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Hotel Industry Supplier Respondents), 2010
Table 40: Most Rated New Media Channels For New Business Generation: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Table 41: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Table 42: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Table 43: Critical Success Factors For Choosing A Marketing Agency: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Table 44: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Hotel Industry, 2010
Table 45: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Table 46: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2009
Table 47: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Table 48: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2009
Table 49: Hotel Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Hotel Industry Supplier Respondents), 2010
Table 50: Hotel Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Hotel Industry Supplier Respondents), 2010
Table 51: Survey Data Results-Closed Questions

List of Chart

List Of Figures

Figure 1: Company Revenue Growth Optimism Trend In The Global Hotel Industry (% Supplier Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Hotel Industry Company Type: Hotel Industry Suppliers (% Supplier Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Hotel Industry By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), 2009-2010
Figure 4: Key Expected Changes In Business Structure In The Global Hotel Industry Supplier Industry (% Hotel Industry Supplier Respondents), 2010
Figure 5: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Hotel Industry Supplier Industry (% Hotel Industry Supplier Industry Respondents), 2009-2010 Trend Forecast
Figure 6:
Figure 7: Hotel Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Hotel Industry Supplier Respondents), 2010
Figure 8: Hotel Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Hotel Industry Supplier Respondents), 2010
Figure 9: Hotel Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of The World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Figure 10: Leading Business Concerns For The Period 2010-2011 Among Global Hotel Industry Buyers And Suppliers (% Supplier Respondents), 2010
Figure 11: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Hotel Industry: Supplier Responses (% Supplier Respondents), 2010
Figure 12: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Hotel Industry: Analysis Of All Supplier Respondents By Region (% Buyer Respondents), 2010
Figure 13: Annual Marketing Budget In Us$: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Figure 14: Annual Marketing Budget In Us$: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2009
Figure 15: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Figure 16: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2009
Figure 17: Annual Marketing Budget In Us$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Figure 18: Annual Marketing Budget In Us$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2009
Figure 19: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010 (With Comparison To 2009 Expectations)
Figure 20: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010 (With Comparison To 2009 Expectations)
Figure 21: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Figure 22: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Hotel Industry, 2010
Figure 23: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), Global Hotel Industry, 2009
Figure 24: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Figure 25: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Figure 26: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Figure 27: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Figure 28: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Figure 29: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Figure 30: Key Marketing Aims Over The Next Year: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Figure 31: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Hotel Industry, 2010
Figure 32: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Figure 33: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Figure 34: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Figure 35: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Figure 36: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Figure 37: Most Rated New Media Channels For New Business Generation: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Figure 38: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Hotel Industry, 2010
Figure 39: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Hotel Industry, 2010
Figure 40: Critical Success Factors For Choosing A Marketing Agency: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2010
Figure 41: Critical Success Factors For Choosing A Marketing Agency: Hotel Industry Supplier (% Supplier Respondents), Global Hotel Industry, 2009
Figure 42: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Hotel Industry, 2010
Figure 43: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Hotel Industry, 2009
Figure 44: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), Global Hotel Industry, 2010

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