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Coffee Houses and Donut Shops - US - December 2013

Published By :

Mintel

Published Date : Jan 2014

Category :

Beverages

No. of Pages : 175 Pages


Coffee houses and donut shops have pushed to become lifestyle brands so they can remain relevant through the day and cater to the changing needs of consumers. With coffee houses and donut shops continually adding food items and diversifying their beverage programs, it is increasingly important for them to differentiate themselves amongst other operators. One of the prime opportunities is through technology that will streamline efficiencies and provide added convenience to on-the-go consumers.
TABLE OF CONTENT

Scope and Themes
What you need to know
Definition
Data sources
Market size and forecast
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary
Overview
Market size and forecast
Figure 1: Total US sales and fan chart forecast of coffee houses and donut shops, at current prices, 2008-18
Market drivers
Opportunities
Menu analysis
Figure 2: Top 10 beverage types menued at coffee houses and donut shops, by incidence, Q3 2010-Q2 2013
Figure 3: Top 10 food items menued at coffee houses and donut shops, by incidence, Q3 2010-Q2 2013
Consumer data
Figure 4: Coffee house and donut shop usage and dayparts, September 2013
Figure 5: Ordering methods at coffee houses and donut shops, by restaurant types, September 2013
Figure 6: Any importance of consumer attitudes toward coffee houses and donut shops, by day parts, September 2013
What we think

Issues and Insights
Lifestyle Brands: How operators can stay relevant throughout the day
The issues
The implications
Brand Story: How brands can differentiate themselves
The issues
The implications
Technology: How brands can utilize technology
The issues
The implications

Trend Applications
Trend: Factory Fear
Trend: Moral Brands
Mintel Futures: Access Anything Anywhere

Market Size and Forecast
Key points
Market size and forecast
Figure 7: Total US sales and forecast of coffee houses and donut shops, at current prices, 2008-18
Figure 8: Total US sales and forecast of coffee houses and donut shops, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 9: Total US sales and fan chart forecast of coffee houses and donut shops, at current prices, 2008-18

Market Drivers
Economic indicators
Governmental legislation
Gluten-free defined by government
Cost and inflation of food items
Coffee sourcing
Custom roasting

Competitive Context
Coffee houses and donut shops
Home brewing and grocery stores
Convenience stores and vending machines
Coffee houses in nontraditional venues
Non-coffee house operators
Teas and juices

Featured Companies
Starbucks
Peet’s Coffee and Caribou Coffee
Dunkin’ Donuts
Psycho Donuts

Innovations and Innovators: Menu Items
Drink innovation
Limited-time Offer (LTO) drinks
Breakfast expansion
Lunch expansion
Limited-time Offer (LTO) foods

Innovations and Innovators – Operational
Better-for-you
On-the-go
Altruistic

Marketing Strategies
Overview of the brand landscape
Mobile payment
Mobile loyalty
Interactive marketing

Social Media
Key points
Key social media metrics
Figure 10: Key performance indicators, November 2013
Market overview
Brand usage and awareness
Figure 11: Brand usage and awareness of coffee house and donut shop brands, September 2013
Interaction with brands
Figure 12: Interaction with coffee house and donut shop brands, September 2013
Online conversations
Figure 13: Online mentions, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
Where are people talking about coffee house and donut shop brands?
Figure 14: Mentions by page type, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
What are people talking about online?
Figure 15: Mentions by type of conversation, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
Figure 16: Mentions by type of conversations surrounding selected coffee house and donut shop brands, by page type, May 12, 2013-November 10, 2013
Brand analysis
Starbucks
Figure 17: Starbucks key social media indicators, November 2013
Dunkin’ Donuts
Figure 18: Dunkin’ Donuts key social media indicators, November 2013
McDonald’s McCafe
Figure 19: McDonald’s McCafé key social media indicators, November 2013
Krispy Kreme
Figure 20: Krispy Kreme key social media indicators, November 2013
Caribou Coffee
Figure 21: Caribou Coffee key social media indicators, November 2013
Peet’s Coffee & Tea
Figure 22: Peet’s Coffee & Tea key social media indicators, November 2013

Menu Analysis – Drink Offerings
Drink offerings overview
Figure 23: Top 10 beverage types menued at coffee houses and donut shops, by incidence, Q3 2010-Q2 2013
Coffee beverages
Figure 24: Top 10 coffee types menued at coffee houses and donut shops, by incidence, Q3 2010-Q2 2013
Tea beverages
Figure 25: Top 10 tea types menued at coffee houses and donut shops, by incidence, Q2 2010-Q2 2013

Menu Analysis – Drink Claims
Overview
Figure 26: Claims for drink items on menus at coffee houses and donut shops, by incidence, Q3 2010-13
Menu item claims
Figure 27: Leading item claims for drinks on menus at coffee houses and donut shops, by incidence, Q3 2010-13
Marketing claims
Figure 28: Leading marketing claims for drinks on menus at coffee houses and donut shops, by incidence, Q3 2010-13
Nutritional claims
Figure 29: Leading nutritional claims for drinks on menus at coffee houses and donut shops, by incidence, Q3 2010-13

Menu Analysis – Food Offerings
Food offerings overview
Figure 30: Top 10 food items menued at coffee houses and donut shops, by incidence, Q3 2010-Q2 2013
Breakfast sandwiches
Figure 31: Top 5 ingredients on breakfast sandwiches on coffee house and donut shop menus, by incidence, Q3 2010-13
Donuts
Figure 32: Top 5 flavors of donuts on coffee house and donut shop menus, by incidence, Q3 2010-Q2 2013

Menu Analysis – Food Claims
Overview
Figure 33: Claims for food items on menus at coffee houses and donut shops, by incidence, Q3 2010-13
Menu item claims
Figure 34: Leading item claims for food on menus at coffee houses and donut shops, by incidence, Q3 2010-13
Marketing claims
Figure 35: Leading marketing claims for food on menus at coffee houses and donut shops, by incidence, Q3 2010-13
Nutritional claims
Figure 36: Leading nutritional claims for food on menus at coffee houses and donut shops, by incidence, Q3 2010-13

Consumer Trends Overview
Key points
Three quarters visited a coffee house with breakfast being most popular
Figure 37: Coffee house and donut shop usage and dayparts, September 2013
Users of independent shops dine-in, while dessert seekers order to-go
Figure 38: Ordering methods at coffee houses and donut shops, by day parts, September 2013
Figure 39: Ordering methods at coffee houses and donut shops, by restaurant types, September 2013
Changes in behavior at coffee houses and donut shops
Figure 40: Changes in behavior at coffee houses and donut shops, September 2013
Figure 41: Changes in behavior at coffee houses and donut shops – More, by day parts, September 2013
Consumers want healthier items, more food selections, and drive-thrus
Figure 42: Desired menu improvements at coffee houses and donut shops, by day parts, September 2013
Consumers are enticed by printed coupons, BOGOs, and loyalty programs
Figure 43: Drivers for coffee houses and donut shops, by day parts, September 2013
Treatment of employees and green packaging is important
Figure 44: Any importance of consumer attitudes toward coffee houses and donut shops, by day parts, September 2013

Consumer Trends by Gender
Key points
Men use coffee houses more especially during breakfast and lunch
Figure 45: Coffee house and donut shop usage, by gender, September 2013
Figure 46: Coffee house and donut shop dayparts usage, by gender, September 2013
Men use dine-in more than women; women use drive-thru more than men
Figure 47: Ordering methods at coffee houses and donut shops, by gender, September 2013
Women are cooking at home more and choosing healthier items when out
Figure 48: Changes in behavior at coffee houses and donut shops – More, by gender, September 2013
Women want healthier items while men desire more food and snack options
Figure 49: Desired menu improvements at coffee houses and donut shops, by gender, September 2013
Women are enticed by deals while men are lured by mobile processes
Figure 50: Drivers for coffee houses and donut shops, by gender, September 2013
Women seek value-added aspects when selecting a concept to visit
Figure 51: Any importance of consumer attitudes toward coffee houses and donut shops, by gender, September 2013

Consumer Trends by Age
Key points
Millennials and Baby Boomers are the two key demographics to focus on
Figure 52: Coffee house and donut shop usage, by age, September 2013
Figure 53: Coffee house and donut shop dayparts usage, by age, September 2013
Millennials typically order to-go or delivery, showing on-the-go behavior
Figure 54: Ordering methods at coffee houses and donut shops, by age, September 2013
Millennials try new items, while Boomers increase at-home consumption
Figure 55: Changes in behavior at coffee houses and donut shops – More, by age, September 2013
Millennials seek comfort, beverages, snacks, desserts, and entertainment
Figure 56: Desired menu improvements at coffee houses and donut shops, by age, September 2013
Millennials like points programs and LTOs; Boomers use printed coupons
Figure 57: Drivers for coffee houses and donut shops, by age, September 2013
Millennials desire value-added aspects in food and operational initiatives
Figure 58: Any importance of consumer attitudes toward coffee houses and donut shops, by age, September 2013

Consumer Trends by Income
Key points
Income determines usage and selection of restaurant type
Figure 59: Coffee house and donut shop usage, by household income, September 2013
Figure 60: Coffee house and donut shop dayparts usage, by household income, September 2013
Affluent consumers are more likely than any other group to order take-out
Figure 61: Ordering methods at coffee houses and donut shops, by household income, September 2013
Low income increased combo usage, while the middle class try new items
Figure 62: Changes in behavior at coffee houses and donut shops – More, by household income, September 2013
Affluent consumers desire more healthful items, but not snacks
Figure 63: Desired menu improvements at coffee houses and donut shops, by household income, September 2013
Low income seek daily specials, while the affluent like reward programs
Figure 64: Drivers for coffee houses and donut shops, by household income, September 2013
Low income find treatment of animals and community support important
Figure 65: Any importance of consumer attitudes toward coffee houses and donut shops, by household income, September 2013

Consumer Trends by Race
Key points
Asians have highest usage of coffee and donut chains for all dayparts
Figure 66: Coffee house and donut shop usage, by race, September 2013
Figure 67: Coffee house and donut shop dayparts usage, by race, September 2013

Consumer Trends by Hispanic Origin
Key points
Hispanics have higher usage for all dayparts, especially lunch
Figure 68: Coffee house and donut shop usage, by Hispanic origin, September 2013
Figure 69: Coffee house and donut shop dayparts usage, by Hispanic origin, September 2013
Hispanics are more likely than non-Hispanics to order dine-in
Figure 70: Ordering methods at coffee houses and donut shops, by Hispanic origin, September 2013
Hispanics visit and spend more but also use fast casuals and cook at home
Figure 71: Changes in behavior at coffee houses and donut shops – More, by Hispanic origin, September 2013
Hispanics seek grab-and-go items, snacks, socialization, and entertainment
Figure 72: Desired menu improvements at coffee houses and donut shops, by Hispanic origin, September 2013
Hispanics are enticed by online coupons on the restaurants website
Figure 73: Drivers for coffee houses and donut shops, by Hispanic origin, September 2013
Hispanics value community, the environment, and responsible practices
Figure 74: Any importance of consumer attitudes toward coffee houses and donut shops, by Hispanic origin, September 2013

Consumer Trends by Region
Key points
Northeasterners visit fast-food coffee chains and desire more food items
Figure 75: Coffee house and donut shop usage, by region, September 2013
Figure 76: Coffee house and donut shop dayparts usage, by region, September 2013
Figure 77: Desired menu improvements at coffee houses and donut shops, by region, September 2013
Midwesterners have lower usage but prefer to use drive-thrus
Figure 78: Ordering methods at coffee houses and donut shops, by region, September 2013
Figure 79: Drivers for coffee houses and donut shops, by region, September 2013
Southerners visit donut chains and desire live entertainment
Westerners prefer independent shops, healthy items, and support local art
Figure 80: Changes in behavior at coffee houses and donut shops – More, by region, September 2013
Figure 81: Any importance of consumer attitudes toward coffee houses and donut shops, by region, September 2013

Appendix – Other Useful Consumer Tables
Figure 82: Coffee house and donut shop dayparts usage, by restaurant types, September 2013
Figure 83: Changes in behavior at coffee houses and donut shops – More, by restaurant types, September 2013
Figure 84: Desired menu improvements at coffee houses and donut shops, by restaurant types, September 2013
Figure 85: Drivers for coffee houses and donut shops, by restaurant types, September 2013
Figure 86: Any importance of consumer attitudes toward coffee houses and donut shops, by restaurant types, September 2013
Figure 87: Ordering methods at coffee houses and donut shops, by race, September 2013
Figure 88: Changes in behavior at coffee houses and donut shops – More, by race, September 2013
Figure 89: Desired menu improvements at coffee houses and donut shops, by race, September 2013
Figure 90: Drivers for coffee houses and donut shops, by race, September 2013
Figure 91: Any importance of consumer attitudes toward coffee houses and donut shops, by race, September 2013
Figure 92: Coffee house and donut shop usage, by presence of children in household, September 2013
Figure 93: Coffee house and donut shop dayparts usage, by presence of children in household, September 2013
Figure 94: Ordering methods at coffee houses and donut shops, by presence of children in household, September 2013
Figure 95: Changes in behavior at coffee houses and donut shops – More, by presence of children in household, September 2013
Figure 96: Desired menu improvements at coffee houses and donut shops, by presence of children in household, September 2013
Figure 97: Drivers for coffee houses and donut shops, by presence of children in household, September 2013
Figure 98: Any importance of consumer attitudes toward coffee houses and donut shops, by presence of children in household, September 2013

Appendix – Market Drivers
Consumer confidence
Figure 99: University of Michigan’s index of consumer sentiment (ICS), 2007-13
Unemployment
Figure 100: US Unemployment Rate, by month, 2002-13
Figure 101: US unemployment and underemployment rates, 2007-13
Figure 102: Number of employed civilians in U.S., in thousands, 2007-13
Food cost pressures
Figure 103: Changes in USDA Food Price Indexes, 2011-14
Obesity
Figure 104: American adults by weight category as determined by body mass index (BMI), 2008-October 28, 2013
Childhood and teen obesity – highest in decades
Figure 105: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
Racial, ethnic population growth
Figure 106: US population by race and Hispanic origin, 2008, 2013, and 2018
Figure 107: Households with children, by race and Hispanic origin of householder, 2012
Shifting US demographics
Figure 108: US population, by age, 2008-18
Figure 109: US households, by presence of own children, 2002-12

Appendix – Social Media
Brand usage or awareness
Figure 110: Brand usage or awareness, September 2013
Figure 111: Starbucks usage or awareness, by demographics, September 2013
Figure 112: Dunkin’ Donuts usage or awareness, by demographics, September 2013
Figure 113: Krispy Kreme Doughnuts usage or awareness, by demographics, September 2013
Figure 114: McDonald’s McCafé usage or awareness, by demographics, September 2013
Figure 115: Peet’s Coffee & Tea usage or awareness, by demographics, September 2013
Figure 116: Caribou Coffee usage or awareness, by demographics, September 2013
Activities done
Figure 117: Activities done, September 2013
Figure 118: Starbucks – Activities done, by demographics, September 2013
Figure 119: Starbucks – Activities done, by demographics, September 2013
Figure 120: Dunkin’ Donuts – Activities done, by demographics, September 2013
Figure 121: Krispy Kreme Doughnuts – Activities done, by demographics, September 2013
Figure 122: McDonald’s McCafé – Activities done, by demographics, September 2013
Figure 123: Peet’s Coffee & Tea – Activities done, by demographics, September 2013
Figure 124: Caribou Coffee – Activities done, by demographics, September 2013
Online conversation
Figure 125: Online mentions, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
Figure 126: Mentions by page type, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
Figure 127: Mentions by type of conversation, selected coffee house and donut shop brands, May 12, 2013-November 10, 2013
Figure 128: Mentions by type of conversations surrounding selected coffee house and donut shop brands, by page type, May 12, 2013-November 10, 2013

Appendix – Trade Associations

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