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Clothing Retailing - Italy - October 2015

Published By :

Mintel

Published Date : Oct 2015

Category :

Apparel

No. of Pages : N/A

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Italy, which indicate how this spending is distributed by retail sector.

Our exclusive consumer research spanned Italy, where we asked consumers about their attitudes to clothing size and fit, their interest in sizing and fitting services and their reasons for returning items bought online.

Table of Content

Introduction and Report Scope – Europe

Country and company coverage
Consumer research coverage
Definitions
Retail sector definitions
Consumer spending definitions
Financial definitions
Currencies
Sales tax rates
Figure 1: VAT rates, 2010-14
Abbreviations

Executive Summary

Spending and Inflation
Figure 2: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-July 2015
Figure 3: Italy: Consumer spending on clothing (incl. VAT), 2011-15 (f)
Sector size and forecast
Channels of distribution
Leading clothing specialists
Online
The consumer: Attitudes to clothing size and fit
Figure 4: Italy: Attitudes towards clothing size and fit, August 2015
The consumer: Interest in sizing and fitting services
Figure 5: Italy: Interest in clothing size and fitting services, August 2015
The consumer: Reasons for returns
What we think

Issues and Insights

Slow to take up e-commerce, but open to new technologies
The facts
The implications
Keen to dress well, but unsure how best to do so
The facts
The implications

Spending and Inflation

Key points
Economy and consumer confidence
Figure 6: Italy: Consumer and retailer confidence levels, January 2014-August 2015
Inflation
Figure 7: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2010-14
Figure 8: Italy: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-July 2015
Consumer spending on clothing
Figure 9: Italy: Consumer spending (incl. VAT), 2010-15
Figure 10: Italy: Consumer spending on clothing (incl. VAT), 2011-15

Channels of Distribution

Key points
Figure 11: Italy: Clothing – Channels of distribution, 2014 (est)

Retail Sector Size and Forecast

Key points
Figure 12: Italy: Clothing retailers’ sales (excl. VAT), 2010-15
Figure 13: Italy: Clothing, footwear and textiles specialists as share of all retail sales, 2010-15
Figure 14: Italy: Forecast clothing retailers’ sales (excl. VAT), 2015-20

Online

Key points
The online shopper
Figure 15: Europe: Percentage of all individuals who have bought clothing or sports goods online in the last year, 2014
Figure 16: Italy: Percentage of all individuals saying they have bought clothing or sports goods online in the last year, 2010-14
Online spending on clothing
Online clothing retailers
Figure 17: Italy: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2014
Figure 18: Italy: Major online retailers of clothing, 2015

Leading Clothing Specialists

Key points
OVS expands and grows sales
Benetton looks to its home market
Bernardi being dismantled
Figure 19: Italy: Leading clothing specialistsby sales (excl. VAT), 2012-14
Figure 20: Italy: Leading clothing specialists, outlet numbers, 2012-14
Figure 21: Italy: Leading clothing specialists, sales per outlet, 2012-14

Leading Clothing Specialist – Market Shares

Figure 22: Italy: Leading clothing specialists, market shares, 2012-14

The Consumer: Attitudes towards Clothing Size and Fit

Key points
Consumers often need to alter clothes
Approaching two-thirds recognise the value of good fit
Figure 23: Italy: Attitudes towards clothing size and fit, August 2015
Figure 24: Italy: Attitudes towards clothing size and fit, by gender, August 2015

The Consumer: Interest in Sizing and Fitting Services

Key points
Over two-thirds want standardised sizing
Digital solutions to sizing problems
Figure 25: Italy: Interest in clothing size and fitting services, August 2015

The Consumer: Reasons for Returns

Key points
Figure 26: Italy: Those who have returned goods bought online, August 2015
Wrong size is reason for half of returns
Figure 27: Italy: Reasons for returning goods bought online, August 2015
Figure 28: Italy: Reasons for returning goods bought online, August 2015

C&A

What we think
Broad offer leaves it vulnerable
Western Europe weak, expanding in the East
Online
Company background
Company performance
Figure 29: C&A (Europe): Group sales performance, 2010/11-2014/15
Figure 30: C&A (Europe): Outlet data, 2010/11-2014/15
Figure 31: C&A (Europe): Outlet data, by country, 2014/15
Retail offering

H&M Hennes & Mauritz

What we think
On-trend affordable fashion proposition
H&M Sport potential
Further store expansion opportunities
Expanding and broadening the online offer
Company background
Company performance
Figure 32: H&M Hennes & Mauritz: Group financial performance, 2009/10-2013/14
Figure 33: H&M Hennes & Mauritz: Outlet data, 2009/10-2013/14
Retail offering

Grupo Inditex

What we think
Store openings drive growth
Shifting focus to new markets
Zara, the jewel in the crown
Company background
Company performance
Figure 34: Grupo Inditex: Group financial performance, by major European country, 2010/11-2014/15
Figure 35: Grupo Inditex: Share of sales, by retail brand, 2014/15
Figure 36: Grupo Inditex: Sales and operating profit, by major retail brand, 2010/11-2014/15
Figure 37: Grupo Inditex: Outlet data, by region, 2014/15
Figure 38: Grupo Inditex: Store numbers, by retail brand, 2014/15
Figure 39: Grupo Inditex: Outlet data, 2010/11-2014/15
Figure 40: Grupo Inditex: Sales per store, by brand, 2014/15
Retail offering

OVS

What we think
Positioning the OVS brand as a trendier fast-fashion destination
Domestic consolidation and selective international expansion
Expo Milano 2015 boost
New fashion-forward store concept sales are ‘excellent’
Growing online presence resulting in increased e-commerce sales
Company background
Company performance
Figure 41: OVS SpA: Financial performance, 2010/11-2014/15
Figure 42: OVS SpA: Outlet data, 2010/11-2014/15
Retail offering

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