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Clothing Retailing - Germany - October 2015

Published By :

Mintel

Published Date : Oct 2015

Category :

Apparel

No. of Pages : N/A

The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Germany, which indicate how this spending is distributed by retail sector.

Our exclusive consumer research spanned Germany, where we asked consumers about their attitudes to clothing size and fit, their interest in sizing and fitting services and their reasons for returning items bought online.

Table of Content

Introduction and Report Scope – Europe

Country and company coverage
Consumer research coverage
Definitions
Retail sector definitions
Consumer spending definitions
Financial definitions
Currencies
Sales tax rates
Figure 1: VAT rates, 2010-14
Abbreviations

Executive Summary

Spending and inflation
Figure 2: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2011-July 2015
Figure 3: Germany: Consumer spending on clothing and footwear (incl. VAT), 2011-15
Sector size and forecast
Channels of distribution
Leading clothing specialists
Online
The consumer: Attitudes to clothing size and fit
Figure 4: Germany: Attitudes to clothing size and fit, August 2015
The consumer: Interest in sizing and fitting services
Figure 5: Germany: Interest in clothing size and fitting services (%), August 2015
The consumer: Reasons for returns
Figure 6: Germany: Those who have returned goods bought online, August 2015
What we think

Issues and Insights

Giving consumers the confidence to spend more
The facts
The implications
Inaccurate descriptions causing high level of returns
The facts
The implications

Spending and Inflation

Key points
Economy and consumer confidence
Figure 7: Germany: Consumer and retailer confidence levels, January 2014-August 2015
Inflation
Figure 8: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, 2010-14
Figure 9: Germany: Harmonised indices of consumer prices for clothing and footwear – Annual % change, Jan 2014-Aug 2015
Consumer spending on clothing
Figure 10: Germany: Consumer spending (incl. VAT), 2011-15

Channels of Distribution

Key points
Figure 11: Germany: Estimated distribution of consumer spending on clothing and footwear by value in % terms, 2014

Retail Sector Size and Forecast

Key points
Specialists lose market share
Figure 12: Germany: Clothing specialists sales (excl. VAT), 2010-15
Figure 13: Germany: Clothing specialists sales (excl. VAT), 2015-20

Online

Key points
The online shopper
Figure 14: Europe: Proportion of people saying they have bought clothing or sports goods online in the last year, 2014
Figure 15: Germany: % of all individuals who have bought online in the last year, clothing/sportswear and all items, 2010-14
Online spending on clothing
Online clothing retailers
Figure 16: Germany: Leading clothing retailers’ online sales (excl. VAT), 2012-14

Leading Clothing Specialists

Key points
Figure 17: Germany: Leading clothing specialists, sales (excl vat), 2012-14
Figure 18: Germany: Leading clothing specialists, outlet numbers, 2012-14
Figure 19: Germany: Leading clothing specialists, annual sales per outlet, 2012-14

Leading Clothing Specialist – Market Shares

Figure 20: Germany: Leading specialist retailers’ shares of spending on clothing and footwear, 2012-14

The Consumer: Attitudes to Clothing Size and Fit

Key points
Consumers lack confidence
Figure 21: Germany: Attitudes to clothing size and fit, August 2015
Women are more willing to spend more to get the right fit
Figure 22: Germany: Attitudes to clothing size and fit, by gender, August 2015

The Consumer: Interest in Sizing and Fitting Services

Key points
Three-quarters of consumers want standardised sizing
Lack of enthusiasm for digital solutions
Two-thirds want a wider range of sizes
The young want to personalise
Figure 23: Germany: Interest in sizing and fitting services, August 2015

The Consumer: Reasons for Returns

Over one-third have returned items bought online
Figure 24: Germany: Those who have returned goods bought online, August 2015
Poor fit the main reason for returns
Figure 25: Germany: Reasons for returns, August 2015
Poor descriptions also causing returns
Figure 26: Germany: Reasons for returns, by gender, August 2015

C&A

What we think
Broad offer leaves it vulnerable
Western Europe weak, expanding in the East
Online
Company background
Company performance
Figure 27: C&A (Europe): Group sales performance, 2010/11-2014/15
Figure 28: C&A (Europe): Outlet data, 2010/11-2014/15
Figure 29: C&A (Europe): Outlet data, by country, 2014/15
Retail offering

Esprit

What we think
Radical moves in Germany
Asia-Pacific also weak
Childrenswear partnership with Zannier
Company background
Company performance
Figure 30: Esprit: Group financial performance, 2010/11-2014/15
Figure 31: Esprit: Turnover, by segment, 2011/12-2014/15
Figure 32: Esprit: Share of turnover, by product division, 2014/15
Figure 33: Esprit: Outlet data, 2010/11-2014/15
Figure 34: Esprit: Directly managed retail stores, by country, 2011/12-2014/15
Retail offering

H&M Hennes & Mauritz

What we think
On-trend affordable fashion proposition
H&M Sport potential
Further store expansion opportunities
Expanding and broadening the online offer
Company background
Company performance
Figure 35: H&M Hennes & Mauritz: Group financial performance, 2009/10-2013/14
Figure 36: H&M Hennes & Mauritz: Outlet data, 2009/10-2013/14
Retail offering

Grupo Inditex

What we think
Store openings drive growth
Shifting focus to new markets
Zara, the jewel in the crown
Company background
Company performance
Figure 37: Grupo Inditex: Group financial performance, by major European country, 2010/11-2014/15
Figure 38: Grupo Inditex: Share of sales, by retail brand, 2014/15
Figure 39: Grupo Inditex: Sales and operating profit, by major retail brand, 2010/11-2014/15
Figure 40: Grupo Inditex: Outlet data, by region, 2014/15
Figure 41: Grupo Inditex: Store numbers, by retail brand, 2014/15
Figure 42: Grupo Inditex: Outlet data, 2010/11-2014/15
Figure 43: Grupo Inditex: Sales per store, by brand, 2014/15
Retail offering

Otto Group (Multichannel Retail)

What we think
3SI transformation
Creating fashion start-ups
Russian troubles
Company background
Company performance
Figure 44: Otto Group (Multichannel Retail): Group financial performance, 2010/11-2014/15
Retail offering

Primark/Penneys

What we think
Continued expansion
Tough German market
Online
Company background
Company performance
Figure 45: Primark/Penneys: Group financial performance, 2010/11-2014/15
Figure 46: Primark/Penneys: Outlet data, 2010/11-2014/15
Retail offering

TJX Europe (TK Maxx)

What we think
A loyal following
New markets
Online
Company background
Company performance
Figure 47: TJX Europe (TK Maxx): Group financial performance, 2010/11-2014/15
Figure 48: TJX Europe (TK Maxx): Outlet data, 2010/11-2014/15
Retail offering

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