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Clothing Retailing - Europe - October 2014

Published By :

Mintel

Published Date : Oct 2014

Category :

Retail

No. of Pages : 587 Pages

This report series covers the 19 leading economies of Western Europe. In total these countries account for around 95% of all European retail sales, excluding Russia.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of clothing retailing in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

As in previous years, the focus of the European clothing report is the clothing specialists, because these are the dominant players in the sector. Nevertheless, for each country in this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel’s Channels of Distribution estimates for each European country, which indicate how this spending is distributed by retail sector.

This year, our exclusive consumer research spanned the UK, France, Germany, Italy and Spain. In each of these markets, we asked consumers which retailers they had bought clothing from in the past year, and whether this was online or offline, and how important certain attributes are to them when shopping for clothes.
Table of Content

Executive Summary – Europe

Consumer spending on clothing: growth recovers
Figure 1: Europe: Consumer spending on clothing, (incl sales tax), 2009-14
Spending by country: big five dominate
Figure 2: Europe: Estimated consumer spending on clothing, by country (incl sales tax), 2014
Figure 3: Europe: Estimated per-capita consumer spending on clothing, by country (incl sales tax), 2014
The specialists sector in Europe: lagging growth in spending
Figure 4: Europe: Clothing and footwear specialists’ sales (excl sales tax), 2009-14
Figure 5: Europe: Clothing and footwear specialists’ sales forecast (excl sales tax), 2014-19
Europe’s leading specialists: Young-fashion leaders pull ahead
Figure 6: Europe: Leading clothing specialists’ market shares, 2012 and 2013

Introduction and Report Scope

Report coverage
Definitions
Retail sector definitions
Consumer spending definitions
Financial definitions
Currencies
Sales tax rates
Figure 7: VAT rates, 2010-14
Abbreviations

European Summary – The Market

Key points
Spending
Figure 8: Europe: Consumer spending on clothing, by country (incl sales tax), 2009-14
Figure 9: Estimated per-capita consumer spending on clothing, by country (incl sales tax), 2014
Figure 10: Europe: Per-capita consumer spending on clothing, by country (incl sales tax), 2009-14
Online sales estimates
Figure 11: Europe: Estimated online sales of clothing and footwear, 2013 and 2014
Figure 12: Europe: Estimated online sales as % of all spending on clothing and footwear, 2013 and 2014
Major online-only retailers
Figure 13: Europe: Selected major online-only retailers’ revenues, 2012 and 2013
Europe’s clothing specialists sector
Figure 14: Europe: Clothing and footwear specialists’ sales (excl sales tax), 2009-14
Figure 15: Europe: Clothing and footwear specialists’ sales forecasts (excl sales tax), 2014-19
Europe’s leading clothing specialists
Figure 16: Europe: Leading clothing specialists’ net revenues, 2009-13
Store numbers
Figure 17: Europe: Leading clothing specialists’ outlet numbers, 2009-13

European Summary – The Consumer

Key points
Where they shop: European comparisons
Figure 18: Europe: The consumer: Purchasing of clothing in past 12 months, August 2014 (July 2014 for UK)
Online-only retailers
Figure 19: Europe: The consumer: Purchasing of clothing from online-only retailers in past 12 months, August 2014 (July 2014 for UK)
Supermarket retailers
Figure 20: Europe: The consumer: Purchasing of clothing from supermarket retailers in past 12 months, August 2014 (July 2014 for UK)
Sports goods retailers
Figure 21: Europe: The consumer: Purchasing of clothing from sports stores in past 12 months, August 2014 (July 2014 for UK)
Where they shop: by country
Figure 22: Retailers used to buy clothes in-store or online in the last 12 months, UK, July 2014
Figure 23: Retailers used to buy clothes in-store or online in the last 12 months, France, August 2014
Figure 24: Retailers used to buy clothes in-store or online in the last 12 months, Germany, August 2014
Figure 25: Retailers used to buy clothes in-store or online in the last 12 months, Italy, August 2014
Figure 26: Retailers used to buy clothes in-store or online in the last 12 months, Spain, August 2014
What they want online
Figure 27: Europe: The consumer: Services that would encourage consumers to buy/buy more online, July/August 2014

Austria

Clothing retailing in Austria
The market
The retailers
Market size
Figure 28: Austria: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 29: Austria: Households consumption expenditure (incl. VAT), 2009-14 (current prices)
Inflation
Figure 30: Austria: Consumer prices: annual % change, January 2013-August 2014
Clothing retail sector size
Figure 31: Austria: Specialist clothing retailers’ sales (excl. VAT), 2009-14
Figure 32: Austria: Retail sales (excl. VAT), 2009-14
Figure 33: Austria: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 34: Austria: Top clothing retailers, by sales (excl VAT), 2011-13
Figure 35: Austria: Top clothing retailers, outlet numbers, 2011-13
Figure 36: Austria: Top clothing retailers, sales per outlet, 2011-13
Figure 37: Austria: Top clothing retailers, market shares (estimated), 2011-13
Online
Figure 38: Austria: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13

Belgium

Clothing retailing in Belgium
The market
The retailers
Other channels
Market size
Figure 39: Belgium: Households consumption expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 40: Belgium: Households consumption expenditure (incl. VAT), 2009-14 (current prices)
Clothing retail sector size
Figure 41: Belgium: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 42: Belgium: Retail sales (excl. VAT), 2009-14
Figure 43: Belgium: Retail sales forecasts (excl. VAT), 2015-19
Inflation
Figure 44: Belgium: Consumer prices: Annual % change, January 2013-August 2014
The leading specialist retailers – Financials and outlets
Figure 45: Belgium: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 46: Belgium: Top ten clothing retailers, Outlet numbers, 2011-13
Figure 47: Belgium: Top ten clothing retailers, sales per outlet, 2011-13
Figure 48: Belgium: Top ten clothing retailers, market shares, 2011-13
Online
Figure 49: Belgium: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13

Czech Republic

Clothing retailing in the Czech Republic
The market
The retailers
Market size
Figure 50: Czech Republic: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 51: Czech Republic: Households consumption expenditure (current prices incl. VAT), 2009-14
Figure 52: Czech Republic: Consumer prices: annual % change, January 2013-August 2014
Clothing retail sector size
Figure 53: Czech Republic: Specialist clothing retailers’ sales (excl. VAT), 2009-14
Figure 54: Czech Republic: Retail sales (excl. VAT), 2009-14
Figure 55: Czech Republic: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 56: Czech Republic: Top clothing retailers, by sales (excl VAT), 2011-13
Figure 57: Czech Republic: Top clothing retailers, outlet numbers, 2011-13
Figure 58: Czech Republic: Top clothing retailers, sales per outlet, 2011-13
Figure 59: Czech Republic: Top clothing retailers, market shares (estimated), 2011-13
Online
Figure 60: Czech Republic: Percentage of all individuals having purchased clothing or sports goods 
online in the past 12 months, selected categories, 2009-13

Denmark

Clothing retailing in Denmark
The market
The retailers
Other channels
Market size
Figure 61: Denmark: Households consumption expenditure on clothing (current prices incl. VAT), 2009-14
Figure 62: Denmark: Households consumption expenditure (incl. VAT), 2009-14 (current prices)
Inflation
Figure 63: Denmark: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 64: Denmark: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 65: Denmark: Retail sales (excl. VAT), 2009-14
Figure 66: Denmark: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 67: Denmark: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 68: Denmark: Top ten clothing retailers, outlet numbers, 2011-13
Figure 69: Denmark: Top ten clothing retailers, sales per outlet, 2011-13
Figure 70: Denmark: Top ten clothing retailers, market shares, 2011-13
Online
Figure 71: Denmark: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13

Finland

Clothing retailing in Finland
The market
The retailers
Other channels
Market size
Figure 72: Finland: Households consumption expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 73: Finland: Households consumption expenditure (incl. VAT), 2009-14 (current prices)
Inflation
Figure 74: Finland: Consumer prices (HICP): Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 75: Finland: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 76: Finland: Retail sales (excl. VAT), 2009-14
Figure 77: Finland: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 78: Finland: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 79: Finland: Top ten clothing retailers, outlet numbers, 2011-13
Figure 80: Finland: Top ten clothing retailers, sales per outlet, 2011-13
Figure 81: Finland: Top ten clothing retailers, market shares, 2011-13
Online
Figure 82: Finland: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13

France

Executive summary
Spending and inflation
Sector size and forecast
Channels of distribution
The retailers – Financials and outlets
Online
The consumer
What we think
Spending and inflation
Key points
Figure 83: France: Consumer spending (inc VAT), 2010-14
Inflation
Figure 84: France: Clothing and footwear inflation, Aug 2013- Aug 14
Consumer confidence
Figure 85: France: Consumer confidence, 2007-14
Channels of distribution
Key points
Figure 86: France: Estimated channels of distribution for clothing and footwear, 2013
Sector size and forecast
Key points
Figure 87: France: Clothing retailers sales, 2009-14
Figure 88: France: Forecast clothing retailers sales, 2014-19
Specialists performing well
Figure 89: France: Clothing and footwear specialists sales as % all retail sales (exc fuel), 2009-14
Enterprises and employment
Figure 90: France: Clothing and footwear retailers: Enterprise data, 2008-11
Figure 91: France: Clothing and footwear retailers: Employment data, 2008-11
The leading specialists – Financials and outlets
Key points
Figure 92: France: Leading clothing retailers, sales (excl-VAT), 2011-13
Figure 93: France: Leading clothing retailers, Outlet numbers 2011-13
Figure 94: France: Leading clothing retailers sales per outlet, 2011-13
Market shares
Figure 95: France: Leading clothing retailers: Market shares, 2011-13
Online
Key points
Figure 96: France: Online buyers of clothing in previous three months, 2009-13
Retailers
The consumer
Key points
The consumer – Where they shop
Figure 97: France: Where people shopped in the last 12 months, August 2014
Who shops where
Figure 98: France: Profile of shoppers from leading retailers, August 2014
Figure 99: France: The consumer: Selected major retailers used to buy clothes in-store or online in the last 12 months, August 2014/August 2013
Online shoppers
Figure 100: France: Customer profile of online clothing retailers, August 2014
The consumer – What they want online
Figure 101: France: What would make consumers buy more clothing online, August 2014.
Who wants what?
Figure 102: France: Profile of what shoppers want to make them shop more online, August 2014
Figure 103: France: Attitudes to online shopping by shops actually used, August 2014
Figure 104: France: Attitudes to online shopping by shops actually used, August 2014 (continued)

Germany

Executive summary
Consumer spending
Specialists sector
Leading specialists
Online
The consumer: where they shop
The consumer: what they want online
What we think
Spending and inflation
Key points
Raised inflation likely to underpin spending in 2014
Figure 105: Germany: Consumer spending (incl VAT), 2009-14
Figure 106: Germany: Harmonised indices of consumer prices: Annual % change, Jan 13-Aug 14
Figure 107: Germany: Harmonised indices of consumer prices: annual % change, 2009-13
Figure 108: Global cotton prices: Annual % change, January 2013-July 2014
Channels of distribution
Figure 109: Germany: Estimated distribution of consumer spending on clothing, by value, in % terms, 2012-14
Figure 110: Germany: Estimated distribution of consumer spending on clothing, by value, in € (incl VAT), 2012-14
Sector size and forecast
Key points
Specialists lag spending growth
Figure 111: Germany: Retail sales (excl VAT), 2009-14
Figure 112: Germany: Retail sales forecasts (excl VAT), 2014-19
The leading specialists – Financial and outlets
Key points
International retailers outperform
Figure 113: Germany: Leading clothing specialists: Net revenues, 2011-13
Figure 114: Germany: Leading clothing specialists: outlet numbers, 2011-13
Figure 115: Germany: Leading clothing specialists: Annual sales per outlet, 2011-13
Market shares
Figure 116: Germany: Leading specialist retailers’ shares of spending on clothing and footwear, 2011-13
Online
Key points
Online sales to reach €12bn
Leading online clothing and footwear retailers
Figure 117: Germany: Leading retailers’ online clothing and footwear sales (excl. VAT), 2013
The online consumer
Figure 118: Germany: Proportion of all individuals who have purchased clothing/sports goods online in the past 12 months, 2009-13
Figure 119: Online payment options at Ernstings Family, September 2014
Figure 120: Payment options at Zalando.de, September 2014
The consumer – Where they shop
Key points
What we asked
Amazon remains third-most popular retailer
Figure 121: Germany: The consumer: Retailers used to buy clothes in-store or online in the last 12 months, August 2014
2014 versus 2013
Figure 122: Germany: The consumer: Selected major retailers used to buy clothes in-store or online in the last 12 months, August 2014/August 2013
Online/offline: Amazon leads online
Figure 123: Germany: The consumer: Retailers used to buy clothes in the last 12 months, by in-store/online, August 2014
Figure 124: Germany: The consumer: Selected major retailers used to buy clothes in-store or online in the last 12 months, by age, August 2014
Figure 125: Germany: The consumer: Most popular retailers used to buy clothes in-store or online in the last 12 months, by average age/affluence, August 2014
Figure 126: Germany: The consumer: Less popular retailers used to buy clothes in-store or online in the last 12 months, by average age/affluence, August 2014
The consumer – What they want online
Key points
What we asked
Cheaper delivery, more product information top shopper demands
Figure 127: Germany: The consumer: Services that would encourage consumers to buy/buy more online, August 2014
Figure 128: Germany: The consumer: Services that would encourage consumers to buy more online – Online shoppers only, August 2014
Figure 129: Germany: The consumer: Services that would encourage consumers to buy/buy more online, by selected major retailers used to buy clothes online in the last 12 months, August 2014

Greece

Clothing retailing in Greece
The market
The retailers
Other channels
Market size
Figure 130: Greece: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 131: Greece: Households consumption expenditure (incl. VAT), 2009-14 (current prices)
Inflation
Figure 132: Greece: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 133: Greece: Specialist clothing retailers’ sales (excl. VAT), 2009-14
Figure 134: Greece: Retail sales (excl. VAT), 2009-14
Figure 135: Greece: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 136: Greece: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 137: Greece: Top ten clothing retailers, outlet numbers, 2011-13
Figure 138: Greece: Top ten clothing retailers, sales per outlet, 2011-13
Figure 139: Greece: Top ten clothing retailers, market shares (estimated), 2011-13
Online
Figure 140: Greece: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13

Hungary

Clothing retailing in Hungary
The market
The retailers
Market size
Figure 141: Hungary: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 142: Hungary: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 143: Hungary: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 144: Hungary: Specialist clothing retailers’ sales (excl. VAT), 2009-14
Figure 145: Hungary: Retail sales (excl. VAT), 2009-14
Figure 146: Hungary: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 147: Hungary: Top clothing retailers, by sales (excl. VAT), 2011-13
Figure 148: Hungary: Top clothing retailers, outlet numbers, 2011-13
Figure 149: Hungary: Top clothing retailers, sales per outlet, 2011-13
Figure 150: Hungary: Top clothing retailers, market shares (estimated), 2011-13
Online
Figure 151: Hungary: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13

Republic of Ireland

Clothing retailing in Republic of Ireland
The market
The retailers
Market sizeFigure 152: Republic of Ireland: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 153: Republic of Ireland: Households’ expenditure on clothing (incl. VAT), 2009-14 (current prices)
Inflation
Figure 154: Republic of Ireland: Consumer prices: Annual % change, January 2013 - August 2014
Clothing retail sector size
Figure 155: Republic of Ireland: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 156: Republic of Ireland: Retail sales (excl. VAT), 2009-14
Figure 157: Republic of Ireland: Retail sales (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 158: Republic of Ireland: Leading clothing specialists, Net revenues, 2011-13
Figure 159: Republic of Ireland: Leading clothing specialists, outlet numbers, 2011-13
Figure 160: Republic of Ireland: Leading clothing specialists, annual sales per outlet, 2011-13
Figure 161: Republic of Ireland: Top ten clothing retailers, market shares (estimated), 2011-13
Online
Figure 162: Ireland: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13

Italy

Executive summary
The market
The specialists’ sector
The leading specialists
Online
The consumer: where they shop
The consumer: what they want online
What we think
Consumer spending and inflation
Key points
Consumer spending fell again in 2013
Figure 163: Italy: Consumer spending on clothing and footwear (incl. VAT), 2009-14
Inflation
Figure 164: Italy: Harmonised indices of consumer prices: Annual % change, January 2013-August 2014
Figure 165: Italy: Harmonised indices of consumer prices: Annual % change, 2009-13
Figure 166: Global cotton prices: annual % change, January 2013-July 2014
Channels of distribution
Figure 167: Italy: Estimated distribution of spending on clothing, by retail sector, 2013
Sector size and forecast
Key points
Specialists gaining share of spending
Figure 168: Italy: Retail sales (excl. VAT), 2009-14
Figure 169: Italy: Retail sales forecasts (excl. VAT), 2014-19
Enterprises and employment
Figure 170: Italy: Number of retail enterprises, 2008-11
Figure 171: Italy: Number of persons employed in retail, full-time equivalents, 2008-11
The leading specialist retailers – Financials and outlets
Key points
OVS plans IPO
Inditex and H&M gain ground
Vertically-integrated operations
Calzedonia growing internationally
Figure 172: Italy: Leading clothing specialists’ net revenues, excl. VAT, 2011-13
Figure 173: Italy: Leading clothing specialists’ outlet numbers, 2011-13
Figure 174: Italy: Leading clothing specialists’ annual sales per outlet, 2011-13
Market shares
Figure 175: Italy: Leading clothing specialists’ shares of consumer spending on clothing and footwear, 2011-13
Online
Key points
Online spending
Online shoppers
Figure 176: Italy: Percentage of all individuals purchasing online in the last 12 months, 2008-13
Online retailers
The consumer – Where they shop
Key points
What we asked
OVS leads the way
H&M opens up its lead over Zara
Non-specialist channels important
Figure 177: Italy: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2014
The online/offline split
Figure 178: Italy: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2014
Trend data
Shopper numbers fall in 2013/14
Figure 179: Italy: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013 and august 2014
The consumer – What they want online
Key points
What we asked
Cheaper delivery heads shopper preferences
Minimising risk
Figure 180: Italy: Services that would encourage consumers to buy/buy more online, August 2014
Responses by where people shop
Figure 181: Italy: Services that would encourage consumers to buy/buy more online, by selected major retailers used to buy clothes online in the last 12 months, August 2014

Netherlands

Clothing retailing in the Netherlands
The market
The retailers
Other channels
Market size
Figure 182: Netherlands: Households consumption expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 183: Netherlands: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 184: Netherlands: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 185: Netherlands: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 186: Netherlands: Retail sales (excl. VAT), 2009-14
Figure 187: Netherlands: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 188: Netherlands: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 189: Netherlands: Top ten clothing retailers, outlet numbers, 2011-13
Figure 190: Netherlands: Top ten clothing retailers, sales per outlet, 2011-13
Figure 191: Netherlands: Top ten clothing retailers, market shares, 2011-13
Online
Figure 192: Netherlands: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13

Norway

Clothing retailing in Norway
The market
The retailers
Other channels
Market size
Figure 193: Norway: Households consumption expenditure on clothing (current prices incl. VAT), 2009-14
Figure 194: Norway: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 195: Norway: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 196: Norway: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 197: Norway: Retail sales (excl. VAT), 2009-14
Figure 198: Norway: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 199: Norway: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 200: Norway: Top ten clothing retailers, outlet numbers, 2011-13
Figure 201: Norway: Top ten clothing retailers, sales per outlet, 2011-13
Figure 202: Norway: Top ten clothing retailers, market shares, 2011-13
Online
Figure 203: Norway: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13

Poland

Clothing retailing in Poland
The market
The retailers
Market size
Figure 204: Poland: Consumer spending on clothing (incl. VAT), 2009-14
Figure 205: Poland: Consumer spending (incl. sales tax), 2009-14
Inflation
Figure 206: Poland: Consumer prices: Annual % change, January 2013-August 2014
Clothing specialists sector size
Figure 207: Poland: Specialist clothing retailers’ sales (excl. VAT), 2009-14
Figure 208: Poland: Retail sales (excl. sales tax), 2009-14
Figure 209: Poland: Retail sales forecasts (excl. sales tax), 2014-19
The leading specialist retailers – Financials and outlets
Figure 210: Poland: Leading clothing specialists: Net revenues, 2011-13
Figure 211: Poland: Leading clothing specialists: Outlet numbers, 2011-13
Figure 212: Poland: Leading clothing specialists: Annual sales per outlet, 2011-13
Figure 213: Poland: Leading clothing specialists: Market shares, 2011-13
Online
Figure 214: Poland: Percentage of all individuals who have purchased clothing/sports goods online in the past 12 months, 2009-13

Portugal

Clothing retailing in Portugal
The market
The retailers
Other channels
Market size
Figure 215: Portugal: Spending on clothing and footwear as % all consumer spending, 2009-14e
Figure 216: Portugal: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 217: Portugal: Harmonised consumer prices growth, January 2013-August 2014
Clothing retail sector size
Figure 218: Portugal: Specialist clothing retailers’ sales as % all retail sales, 2009-14
Figure 219: Portugal: Retail sales (excl. VAT), 2009-14
Figure 220: Portugal: Forecast retail sales (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 221: Portugal: Clothing retailers, by sales (excl VAT), 2011-13
Figure 222: Portugal: Leading clothing retailers, outlet numbers, 2011-13
Figure 223: Portugal: Leading clothing retailers, sales per outlet, 2011-13
Figure 224: Portugal: Leading retailers markets shares, 2011-13
Online
Figure 225: Portugal: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13

Spain

Executive summary
The market
The specialists’ sector
The leading specialists
Online
The consumer: where they shop
The consumer: what they want online
What we think
Consumer spending and inflation
Key points
Consumer spending on clothing and footwear
Figure 226: Spain: Consumer spending on clothing and footwear (incl VAT), 2009-14
Inflation
Figure 227: Spain: Harmonised indices of consumer prices: Annual % change, January 2013-August 2014
Figure 228: Spain: Harmonised indices of consumer prices: Annual % change, 2009-13
Figure 229: Global cotton prices: annual % change, January 2013-July 2014
Channels of distribution
Figure 230: Spain: Distribution of consumer spending on clothing, 2013
Sector size and forecast
Key points
Specialists lose some ground
Figure 231: Spain: Retail sales (excl vat), 2009-14
Figure 232: Spain: Retail sales forecasts (excl vat), 2014-19
Retail enterprises
Figure 233: Spain: Number of retail enterprises, 2008-11
The leading specialists: financials and outlets
Key points
Sales
Figure 234: Spain: Leading clothing specialists, sales (excl vat), 2011-13
Outlets
Figure 235: Spain: Leading clothing specialists, outlet numbers 2011-13
Sales per outlet
Figure 236: Spain: Leading clothing specialists, sales per outlet 2011-13
Market shares
Figure 237: Spain: Leading clothing retailers, market shares, 2011-13
Online
Key points
Online spending
Online shoppers
Figure 238: Spain: Percentage of all individuals purchasing online in the past 12 months, 2008-13
Online retailers
Figure 239: Spain: Leading online retailers, estimated online sales of clothing and footwear (excl vat), 2012 and 2013
The consumer – Where they shop
Key points
What we asked
El Corte Inglés opens the gap on Zara
H&M claims second place
Sports shops stand out among non-specialists
Markets more popular in Spain
Figure 240: Spain: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2014
The online/offline split
Figure 241: Spain: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2014
Trend data
Shopper numbers fall in 2013/14
Figure 242: Spain: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013 and August 2014
But online numbers hold steady or advance
Figure 243: Spain: Clothing retailers purchased from in the last 12 months, online, August 2013 and August 2014
The consumer – What they want online
Key points
What we asked
Cheaper delivery heads shopper preferences
Fit matters
Figure 244: Spain: Services that would encourage consumers to buy/buy more online, August 2014
Responses by where people shop
Figure 245: Spain: Services that would encourage consumers to buy/buy more online, by selected major retailers used to buy clothes online in the last 12 months, August 2014

Sweden

Clothing retailing in Sweden
The market
The retailers
Other channels
Market size
Figure 246: Sweden: Households consumption expenditure on clothing (incl. VAT), 2009-14 (current prices)
Figure 247: Sweden: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 248: Sweden: Consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 249: Sweden: Clothing retailers’ sales (excl. VAT), 2009-14
Figure 250: Sweden: Retail sales (excl. VAT), 2009-14
Figure 251: Sweden: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 252: Sweden: Top ten clothing retailers, by sales (excl VAT), 2011-13
Figure 253: Sweden: Top ten clothing retailers, outlet numbers, 2011-13
Figure 254: Sweden: Top ten clothing retailers, sales per outlet, 2011-13
Figure 255: Sweden: Top ten clothing retailers, market shares, 2011-13
Online
Figure 256: Sweden: Percentage of all individuals having purchased clothing or sports goods online in the past 12 months, selected categories, 2009-13

Switzerland

Clothing retailing in Switzerland
The market
The retailers
Other channels
Market size
Figure 257: Switzerland: Households’ expenditure on clothing (current prices incl. VAT), 2009-14
Figure 258: Switzerland: Households consumption expenditure (current prices incl. VAT), 2009-14
Inflation
Figure 259: Switzerland: Harmonised consumer prices: Annual % change, January 2013-August 2014
Clothing retail sector size
Figure 260: Switzerland: Retail sales (excl. VAT), 2009-14
Figure 261: Switzerland: Retail sales forecasts (excl. VAT), 2015-19
The leading specialist retailers – Financials and outlets
Figure 262: Switzerland: Leading clothing specialists sales, 2011-13
Figure 263: Switzerland: Leading clothing specialists outlets, 2011-13
Figure 264: Switzerland: Leading clothing specialists sales per outlet, 2011-13
Figure 265: Switzerland: Leading clothing specialists Market shares, 2011-13
Online

UK

Introduction
Data sources
Definitions
VAT
Sales per store, sales per sq m
Other
Abbreviations
Executive Summary
The market
Figure 266: Best - and worst - case forecast for consumer spending on clothing and accessories (incl. VAT), 2009-19
Market factors
Companies, brands and innovation
Figure 267: Estimated distribution of consumer spending on clothing, by value, 2013 and 2014
Figure 268: Attitudes towards and usage of brands in the clothing retail sector, August 2014
The consumer
Where consumers buy
Figure 269: Retailers from which clothes are bought in-store and online, July 2014
How people shop for clothes
Figure 270: How consumers shop and buy clothes for themselves, July 2014
Reasons for shopping at a particular retailer
Figure 271: Reasons for shopping at a particular retailer, July 2014
The consumer – Improving the shopping experience
Figure 272: What would improve the shopping experience, July 2014
The consumer – What would encourage them to buy more online
Figure 273: Factors that would encourage consumers to buy more clothes online, July 2014
What we think
Issues and insights
How has the clothing sector performed in 2014?
The facts
The implications
Who are the winners and losers in clothing?
The facts
The implications
What are the main changes in shopping behaviour?
The facts
The implications
How can retailers improve the shopping experience for customers?
The facts
The implications
Trend application
Trend: Life Hacking
Trend: Guiding Choice
Mintel Futures Trend: Access Anything Anywhere
Market size and forecast – Consumer spending on clothing
Key points
Clothing sales to grow 4.6%
Figure 274: Best- and worst-case forecast for consumer spending on clothing and accessories (incl. VAT), 2009-19
Figure 275: Consumer spending on clothing and accessories (incl. VAT), at current prices, 2009-19
Consumers grow spend on clothing in real terms
Figure 276: Annual % change in spending on clothing (including accessories) versus annual % change in consumer prices inflation in clothing (including accessories), 2010-13
Consumers prioritise clothing
Figure 277: Spending on clothing and accessories as percentage of all consumer spending, 2009-14
Segmentation – Womenswear has the largest share
Figure 278: Estimated distribution of spending on clothing, by sub-category, 2014 (est)
Segmentation – Value retailers
Figure 279: Value retailers as a proportion of the total clothing market, 2013 (est)
Mintel’s forecast methodology
Sector size and forecast – The clothing specialist sector
Key points
Specialist sales to grow 3.5%
Figure 280: Best- and worst-case forecast of clothing specialists’ sector sales (incl. VAT), 2009-19
Figure 281: Clothing specialists’ sales (incl. VAT), 2009-19
Specialists’ sales of clothing
Figure 282: Estimated sales of clothing by clothing specialist retailers (incl. VAT), 2009-14
Specialists’ share of clothing spending falls further
Figure 283: Clothing specialists’ estimated share of spending on clothing, 2009-14
Mintel’s forecast methodology
Market environment
Key points
Prices and costs: inflation slows
Figure 284: Global cotton prices: annual % change, January 2013-July 2014
Figure 285: Consumer prices inflation: garments, January 2013-July 2014
Figure 286: Consumer prices inflation: garments, 2004-13
Figure 287: Shop-price inflation, as measured by the BRC, July 2013-July 2014
Affiliated categories
Figure 288: Consumer prices inflation: accessories and footwear, January 2013-July 2014
Inflation versus spending growth: shoppers increase their spend
Figure 289: Annual % change in spending on clothing (including accessories) versus annual % change in consumer prices inflation in clothing (including accessories), 2010-13
An ageing population is a threat to fashion retail
Figure 290: Projected age structure of the UK population, 2013 and 2018
Strengths and weaknesses
Strengths
Weaknesses
Brand research
Brand map
Figure 291: Attitudes towards and usage of brands in the clothing retail sector, August 2014
Correspondence analysis
Brand attitudes
Figure 292: Attitudes, by clothing retail brand, August 2014
Brand personality
Figure 293: Clothing retail brand personality – Macro image, August 2014
Figure 294: Clothing retail brand personality – Micro image, August 2014

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