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Chinese Mobile Phone Industry: Supply Chain and Product Strategies of Major IC Solution Providers

Published By :

Market Intelligence & Consulting Institute

Published Date : Dec 2013

Category :

Supply chain

No. of Pages : 27 Pages

The Chinese mobile phone industry has been flourishing and evidenced by an increasingly mature supply chain, concentrated 3G mobile phone market and the rise of low-priced smartphones. In addition, the issue of China\'s homegrown 4G licenses is anticipated to trigger new cycles of growth in smartphones. And all players in the industry supply chain have vied with each other to gain traction. Chinese TD-SCDMA smartphones, in particular, recorded a shipment volume of nearly 100 million units in the first half of 2013 alone. This report touches on the development of Chinese homegrown mobile phone industry and its supply chain, further examining the product strategies of major IC solution providers, MediaTek and Spreadtrum.
Table of Content

1. Development of the Chinese Homegrown Mobile Phone Industry 
1.1 Shipment Analysis for the First Half of 2013
1.2 Development of Chinese Homegrown Mobile Phone Industry\'s Supply Chain 

2. Development of Chinese Homegrown Mobile Phone Industry\'s Upstream IC Solution Suppliers 
2.1 Key Factors for the Rise of MediaTek and Spreadtrum 
2.2 Product Development and Strategies of Spreadtrum
2.3 Product Development and Strategies of MediaTek 

Appendix 

List of Chart

Figure 1 Chinese 3G Mobile Phone Shipment Share by Technology Type, 1H 2013 
Figure 2 Chinese Mobile Phone and Smartphone Shipment Share by Branded Vendor, 1H 2013 
Figure 3 Chinese Smartphone Shipment Share by Panel Size 
Figure 4 Chinese Smartphones\' Adoption Share of Phone Camera, Wi-Fi Connection, and GPS, 1H 2013 
Figure 5 Chinese TD-SCDMA Subscriber Market, January 2013 - June 2013 
Figure 6 Chinese Mobile Phone Manufacturing Bases: First and Second Tier Makers 
Figure 7 Key Determining Factors for Chinese Consumers when Purchasing Smartphones in 2013 
Figure 8 Chinese and China-made Smartphone ASP, January 2013 – June 2013 
Figure 9 The Number of Smartphone Models Launched by Lenovo, Huawei, OPPO, and Xiaomi by Price Point 
Figure 10 Spreadtrum\'s Headquarters, R&D Centers, and Worldwide Deployments 
Figure 11 China Mobile\'s TD-SCDMA and TD-LTE Product Plan for 2014 
Figure 12 Spreadtrum\'s TD-SCDMA and TD-LTE Product Portfolios 
Figure 13 Spreadtrum\'s Product ASP and Integrated Product Features 
Figure 14 MediaTek\'s Shipment Volume and Product Mix in 2013 
Figure 15 MediaTek\'s Smartphone Product Roadmap 
Figure 16 Qualcomm\'s Smartphone Product Roadmap 

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