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Chinese Markets for Beer

Published By :

Asia Market Information & Development Company

Published Date : Nov 2012

Category :

Beer

No. of Pages : 205 Pages


China's demand for beer has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.
TABLE OF CONTENTS

I. INTRODUCTION


Report Scope and Methodology
Executive Summary

II. BUSINESS ENVIRONMENT


Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties

III. BEER INDUSTRY ASSESSMENTS

Beer Industry Structure
Market Size and Growth
Major Producer Facility Locations and Output
Market Share of Key Producers
Labor Costs
Potential Entrants
Major Distributors
Major Foreign Investments
Technology Development

IV. BEER PRODUCTION AND DEMAND

Overview
Beer Production and Demand
Qingdao
Yanjing
Budweiser
Zhujiang
Suntory
Reeb
Tiger
Blue Ribbon
Rheinech
Hapi
Carlsberg
Snowbeer
Huiquan
Lanjian
Others
Beer Imports and Exports
Pricing Trends

V. BEER CONSUMPTION BY MARKET


Beer Markets Outlook Overview
Government Packaging Regulations
Population by Age Group
Consumer Spending Trends
Beer Consumption by Region
Beer Demand by Market
Retails
Retail Market Outlook
Beer Demand in Retail Markets
Restaurants
Retardant Market Outlook
Beer Demand in Restaurants

VI. MARKETING STRATEGIES

Distribution System in China
China's Distribution System
Beer Distribution Channels
Transportation and Freight Infrastructure
Communications
Market Entry Channels
Exporting to China
Export Market Overview
Chinese Trading Practice
Trading Companies
Import Restrictions in China
Technology Licensing
Technology Licensing Overview
Intellectual Property Protection
Joint Venture
Joint Venture Overview
Advantages and Disadvantages
Wholly Owned Enterprises
Foreign Wholly Owned Enterprises Overview
Advantages and Disadvantages
Other Market Entry Channels
Setting up Sales Offices
Selling to China Through Attending Trade Fairs
Contacting Chinese Companies
Advertising
Market Entry Strategies
Understanding Differences
Business Practice Differences
Knowledge of Regulations and Restrictions
Dealing with Governments

VII. BEER PRODUCER DIRECTORY


Beer Producer Profiles
Distributors
Major Supermarkets
Trading Companies
Research Institutions and Associations

List of Table


I. INTRODUCTION 

Economic Outlook Summary 
Beer Supply and Demand Summary 

II. BUSINESS ENVIRONMENT 


Key Economic Indicators 
Industrial Output 
Population and Labor Force Trends 
Foreign Investment and Loans 
Foreign Trade 
Key Commodity Exports from China 
Chinas Exports to its Leading Trade Partners 
Key Commodity Imports into China 
Chinas Imports from Its Leading Trade Partners 

III. BEER INDUSTRY ASSESSMENTS 

Major Producer Facility Locations and Output 
Market Share of Key Producers 
Major Foreign Investments 

IV. BEER PRODUCTION AND DEMAND 

Beer Production and Demand 
Qingdao
Yanjing
Budweiser
Zhujiang
Suntory
Reeb
Tiger
Blue Ribbon
Rheinech
Hapi
Carlsberg
Snowbeer
Huiquan
Lanjian
Others
Beer Imports and Exports

V. BEER CONSUMPTION BY MARKET 


Total Beer Consumption by Market 
Population by Age Group
Consumer Spending Trends 
Beer Consumption by Region
Beer Demand by Market
Retail Market Outlook
Beer Demand in Retail Markets
Retardant Market Outlook
Beer Demand in Restaurants 

List of Chart


Beer Production and Demand Summary 
China's GDP and Industrial Output 
Population Trends 
Industrial Output by Ownership 
Foreign Investments and Loans 
Chinas Imports and Exports 
Key Commodity Exports from China 
Key Commodity Imports into China
Beer Output 
Beer Production and Demand 
Beer Exports and Imports

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