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China National Beer Market Insights 2010

Published By :

Canadean

Published Date : Jun 2010

Category :

Beer

No. of Pages : 189 Pages


Synopsis

Detailed market research report on the China beer industry

Summary

Canadeans 2010 China Beer Market Insights report provides a comprehensive view of the industry structure, latest industry developments and trends within this market. Comprising of textual analysis and data tables, the report includes comprehensive analysis of the market including legislation and taxation information and a detailed overview of current and emerging trends. The report looks at the structure of the beer industry, with profiles of the leading players. 

Comprehensive market segmentation data (by price segment; by alcoholic strength; by local segmentation; and by beer type) is backed up by market valuation and pricing data, including selected consumer beer prices. A detailed analysis of all major domestic and imported brands is provided, including a review of new product activity in 2009. Distribution channels (on- vs off-premise) are analysed and packaging trends including beer consumption by pack material, type, size, and refillable vs non-refillable are also included.

Scope

Comprising of textual analysis and data tables, the report gives an overview of industry structure, latest industry developments and detailed analysis of beer market trends including: 

  • Market background including legislation and taxation tables
  • Market update including current and emerging trends
  • Industry structure including leading brewers/importers
  • Brand analysis including new products activity in 2009
  • Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type)
  • Domestic and imported brand volumes 
  • Company volumes 
  • Domestic and international company profiles
  • Distribution channel analysis (on- vs off-premise) including outlet universe and leading retail groups, distributors/drinks wholesalers
  • Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices
  • Trade margin build-up model
  • Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable

Reasons To Buy

  • The 2010 China Beer Market Insights report from Canadean provides a detailed picture of the beer industry, covering all aspects of the market for both on- and off-premise channels.
  • The report provides a detailed analysis of beer market trends and contains valuable insight and analysis including comprehensive volume and pricing data.
  • Ideal for benchmarking total market vs retail audit and other data.
  • Canadeans in-depth methodology provides consistent, reliable data which has been researched and built from brand data upwards.
  • Compiled by an experienced on-the-ground industry analyst who conducts face-to-face interviews with key brewers, leading companies in allied industries, distributors and retailers.

Key Highlights

  • Market background including legislation and taxation tables
  • Market update including current and emerging trends
  • Industry structure including leading brewers/importers
  • Brand analysis including new products activity in 2009
  • Market segmentation data (mainstream, premium, super premium, discount; alcoholic strength; local segmentation; beer type)
  • Domestic and imported brand volumes 
  • Company volumes 
  • Company profiles
  • Distribution channel analysis (on- vs off-premise) including outlet universe and leading retail groups, distributors/drinks wholesalers
  • Market valuation and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices
  • Trade margin build-up model
  • Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable
TABLE OF CONTENT

Canadean China Beer Market Insights Report 2010
Executive Summary

Section 1 Market Context

MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

MARKET PARAMETER TABLES
Table 1.1.1 Population Size and Growth, 1982-2012F
Table 1.2 Economic Indicators, 2001-2011F
Table 1.1.2 Population By Province/Region, 2005-2009
Table 1.3.A Average Monthly Temperatures (Beijing) 2005-2009
Table 1.3.B Average Monthly Temperatures (Chendu) 2005-2009
Table 1.3.C Average Monthly Temperatures (Guangzhou) 2005-2009
Table 1.3.D Average Monthly Temperatures (Shanghai) 2005-2009
Table 1.3.E Average Monthly Temperatures (Shenyang) 2005-2009
Table 1.3.F Average Monthly Temperatures (Tianjin) 2005-2009
Table 1.3.G Average Monthly Temperatures (Wuhan) 2005-2009

LEGISLATION AND TAXATION TABLES
Table 1.5.1 Taxation Base
Table 1.5.2 Historical Excise Rates of Beer
Table 1.5.3 Legal Controls on Beer
Table 1.5.4 Tax Burden on Beer @ 5% Abv, 2009

Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING
Table Beer Definitions by Type - Local Segmentation
Table Beer Definitions by Type - Standard Price Segmentation
Table Beer Definitions by Type - Alcoholic Strength
Table Beer Definitions by Type - Speciality Beer
Table Beer Definitions by Type - Local, National and International

Section 3 Market Update

MARKET UPDATE
Key Facts

MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation

BRANDS
Table 3.1 Top Ten Beer Brands, Volume, 2007-2009
Table 3.2 Top Ten International Premium and Superpremium Beer Brands, Volume, 2007-2009
Table 3.3 Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity 2009

INDUSTRY STRUCTURE
Chart Leading Brewers/Importers, 2009
Brewers

PACKAGING
Chart Beer Consumption by Pack Material/Type, 2009
Packaging Trends

CHANNEL ANALYSIS
Chart Beer Distribution by Channel, 2009
Chart Beer Consumption by Price Segment, 2009
Market Valuation and Pricing
Table Beer Market Valuation, 2008-2010F
Distribution Trends

DISTRIBUTION AND PRICING TABLES
Table 3.4.1 Outlet Universe for Beer, Number/% Share, 2005-2009
Table 3.4.2 Outlet Universe for Beer by Turnover, Number/% Share, 2005-2009
Table 3.5 Leading Retail Groups for Beer, 2009
Table 3.6.A Leading Distributors/Drinks Wholesalers, 2009
Table 3.6.B Leading Beer Importers, 2009
Table 3.7 Trade Margin Build-Up Model, 2009
Table 3.8 Beer Consumption by Region/Province, 2005-2009F
Table 3.10.1 Selected Consumer Beer Prices, East Region Off-Premise, 2008-2010
Table 3.10.2 Selected Consumer Beer Prices, North Region Off-Premise, 2008-2010
Table 3.10.3 Selected Consumer Beer Prices, South Region Off-Premise, 2008-2010
Table 3.10.4 Selected Consumer Beer Prices, West Region Off-Premise, 2008-2010
Table 3.10.5 Selected Consumer Beer Prices, East Region On-Premise, 2008-2010
Table 3.10.6 Selected Consumer Beer Prices, North Region On-Premise, 2008-2010
Table 3.10.7 Selected Consumer Beer Prices, South Region On-Premise, 2008-2010
Table 3.10.8 Selected Consumer Beer Prices, West Region On-Premise, 2008-2010

DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 1999-2010F
Commercial Beverage Consumption Per Capita, % Share, 1999-2010F
Commercial Beverage Consumption Per Capita, Growth, 1999-2010F
Commercial Beverage Consumption, Million Litres, 1999-2010F
Alcoholic Beverage Consumption Per Capita Litres of Pure Alcohol (LPA) Per Capita, 1999-2010F
Beer Production/Trade/Consumption, Volume, 1999-2010F
Beer Production/Trade/Consumption, Growth, 1999-2010F
Consumption of FABs and Cider, 1999-2010F
Beer Imports by Main Country, 2006-2010F
Beer Exports by Main Country, 2006-2010F
Beer Market Valuation, 2008-2010F
Beer Consumption by Type Local Definition, 2006-2010F
Beer Consumption by Type Standard Price Segmentation, 2006-2010F
Beer Consumption by Type Alcoholic Strength, 2006-2010F
Beer Consumption by Type, 2006-2010F
Beer Consumption by Type Geographic Scope, 2006-2010F
All Trademarks by Local Operator, 2005-2009
Beer Brands by Local Definition, 2005-2009
Beer Brands by Standard Price Segmentation, 2005-2009
Beer Brands by Alcoholic Strength, 2005-2009
Beer Brands by Type, 2005-2009
Imported Beer Brands by Origin, 2005-2009
Licensed Beer Brands, 2005-2009
Beer Private Label Brands, 2005-2009
Beer Trademark Owners, 2005-2009
Beer Local Operators, 2005-2009
Leading Brewers/Importers, 2005-2009
Beer Consumption by Pack Type/Material/Size, 2006-2010F
Beer Distribution by Channel Off-Premise v On-Premise, 2006-2010F

Section 4 Brewer Profiles

BREWER PROFILES

ANHEUSER-BUSCH INBEV CHINA CO LTD
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart Anheuser-Busch InBev China Production History, 000s HL, 2009
Chart Anheuser-Busch Asia Production History, 000s HL, 2005-2008
Chart InBev China Production History, 000s HL, 2005-2008
Chart Breweries, Capacity, 000s HL
Chart Anheuser-Busch InBev Full Brand List, ABV%, Pack Type
Chart AB-InBev China Investment Co Ltd Brand Volumes, 2009
Chart Anheuser-Busch Asia Brand Volumes, 2005-2008
Chart InBev China Brand Volumes, 2005-2008

HENAN AOKE GROUP
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart - Henan Aoke Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Henan Aoke Full Brand List, ABV%, Pack Type
Chart Henan Aoke Brewery Co Ltd Brand Volumes, 2005-2009

ASAHI
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart Asahi Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart - Asahi Full Brand List, ABV%, Pack Type
Chart Asahi Breweries Brand Volumes, 2005-2009

ASIA BREWERY INC
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart Asia Brewery Production History, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Asia Brewery Full Brand List, ABV%, Pack Type
Chart Asia Brewery China Brand Volumes, 2005-2009

CARLSBERG
Ownership/Shareholders
Company History
Strategic Information
Chart Carlsberg Subsidiaries/Affiliates
Company Data
Chart - Carlsberg Production History, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart - Carlsberg Full Brand List, ABV%, Pack Type
Chart Carlsberg China Brand Volumes, 2005-2009

CHONGQING BREWERY GROUP
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart Chongqing Brewery Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Chongqing Brewery Full Brand List, ABV%, Pack Type
Chart Chongqing Brewery Brand Volumes, 2005-2009

CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart CSRB Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart CSRB Full Brand List, ABV%, Pack Type
Chart China Resources Snow Breweries Ltd Brand Volumes, 2005-2009

GINSBER BEER CO LTD
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart Ginsber Beer Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Ginsber Beer Full Brand List, ABV%, Pack Type
Chart Ginsber Brewery Brand Volumes, 2005-2009

GUANGDONG BREWERY HOLDINGS LIMITED
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart Guangdong Brewery Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Guangdong Brewery Full Brand List, ABV%, Pack Type
Chart Guangdong Brewery Brand Volumes, 2005-2009

HEINEKEN ASIA PACIFIC BREWERIES LIMITED
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart Heineken Asia Pacific Breweries Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type
Chart Heineken Asia Pacific Holding Structure, and China Interests
Chart Heineken Asia Pacific Breweries China Brand Volumes, 2005-2009

HENAN JINXING BEER GROUP COMPANY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart Henan Jinxing Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Henan Jinxing Full Brand List, ABV%, Pack Type
Chart Henan Jinxing Brewery Brand Volumes, 2005-2009

KIRIN CHINA CO LTD
Company History
Strategic Information
Company Data
Chart Kirin Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Kirin Full Brand List, ABV%, Pack Type
Chart Kirin China Brand Volumes, 2005-2009

HEBEI LANBEI ALCOHOL CO LTD
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart Hebei Lanbei Production History, 000s HL, 2006-2009
Chart Breweries, Capacity, 000s HL
Chart Hebei Lanbei Full Brand List, ABV%, Pack Type
Chart Hebei Lanbei Alcohol Co Ltd Brand Volumes, 2006-2009
Chart Guangdong Blue Ribbon Group Brand Volumes, 2005

YUNNAN LANCANGJIANG BREWERY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart Yunnan Lancangjiang Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Yunnan Lancangjiang Full Brand List, ABV%, Pack Type
Chart Yunnan Lancangjiang Brewery Brand Volumes, 2005-2009

SHANDONG NEW IMMENSE BREWERY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart Shandong New Immense Brewery Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Shandong New Immense Brewery Full Brand List, ABV%, Pack Type
Chart Shandong New Immense Brewery Brand Volumes, 2005-2009

SAN MIGUEL
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart San Miguel Full Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart San Miguel Full Brand List, ABV%, Pack Type
Chart San Miguel China Brand Volumes, 2005-2009

SUNTORY
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart Suntory Full Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Suntory Full Brand List, ABV%, Pack Type
Chart Suntory China Brand Volumes, 2005-2009

TSINGTAO BREWERY CO LTD
Ownership/Shareholders
Company History
Strategic Information
Chart Breweries, Capacity, 000s HL
Other Beverage Interests
Company Data
Chart Tsingtao Production History, 000s HL, 2005-2009
Chart Tsingtao Full Brand List, ABV%, Pack Type
Chart Tsingtao Brand Volumes, 2005-2009

HENAN WEIXUE BEER GROUP
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart Henan Weixue Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Henan Weixue Full Brand List, ABV%, Pack Type
Chart Henan Weixue Beer Co Ltd Brand Volumes, 2005-2009

XUANHUA ZHONGLOU BREWERY
Company History
Strategic Information
Company Data
Chart Xuanhua Zhonglou Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Xuanhua Zhonglou Full Brand List, ABV%, Pack Type
Chart Xuanhua Zhonglou Beer Co Ltd Brand Volumes, 2005-2009

BEIJING YANJING BREWERY GROUP
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Chart Beijing Yanjing Brewery Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Beijing Yanjing Full Brand List, ABV%, Pack Type
Chart Yanjing Brewery Brand Volumes, 2005-2009

LANZHOU YELLOW RIVER BEER GROUP
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart Lanzhou Yellow River Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Lanzhou Yellow River Full Brand List, ABV%, Pack Type
Chart Lanzhou Yellow River Beer Group Brand Volumes, 2005-2009

ZHUJIANG BEER GROUP COMPANY
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart Zhujiang Brewery Production History, 000s HL, 2005-2009
Chart Breweries, Capacity, 000s HL
Chart Zhujiang Brewery Full Brand List, ABV%, Pack Type
Chart Zhujiang Beer Group Brand Volumes, 2005-2009

SMALLER BREWERS
(Company, Brands, 2009 Volume 000s HL, Comment)
Dalian Daxue Brewery
Tianjin Derong Trading Co Ltd
Guangdong Shaoguan Huoli Brewery
Shandong Jinan Baotuquan Brewery
Jiangxi Jiujiang Brewery
Shandong Longkou Milk Way Brewery
Montrose Food & Wine Company
Nanjie Village Brewery Co Ltd
Shijiazhuang Sanjiu Brewery Co Ltd
Xiliang Beer Co Ltd

METHODOLOGY

BEER ATTRIBUTES DEFINITIONS

PRODUCT DEFINITIONS

PACKAGING DEFINITIONS

GLOSSARY

MAP

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