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China Mobile Phone Game Industry Report, 2013 - 2016

Research In China
Published Date » 2013-09-10
No. Of Pages » 132
The boom of China mobile phone game market attracts hefty capital inflow. From 2012 to August, 2013, a wave of mergers and acquisitions was triggered in China mobile phone game industry. 

Since 2013, the M&A deals in China mobile phone game market have become more frequent. Between early July to late August of this year, there were 9 M&A deals which fell into three patterns: M&As in the industry; listed companies beyond the industry taking over mobile phone game development companies;and internet tycoons tapping in the mobile phone game industry. 

On Feb.6, 2013, Ourpalm planned to take over 100% stake of Dovo Technology Inc. at a price of RMB810 million. After the deal, the former will be supplemented with competitive edge in the R&D, release and operation of browser game from the latter. Games independently developed by Dovo Technology Inc. included Business Tycoon Online and other well-known browser games. As of late 2012, Dovo Technology Inc. had 6 games with the top-up income exceeding RMB50 million and three ones with the top-up income over RMB100 million.  

On Aug.21, 2013, Phoenix Publishing & Media announced to pour RMB310 million for the takeover of Muhenet’s 64% stake. In Jan.-May, 2013, Muhenet realized the revenue of RMB69.33 million, exceeding that in 2012 all year round, with the net income soaring to RMB23.89 million, equivalent to 3.4 times of that in 2012 all year round. In late Oct.2012, Muhenet’s The Magic Card Fantasy was launched and made a success. Afterwards, this game hit the market in South Korea and Japan, with the monthly revenue bagging RMB15 million.  

The report falls into eight chapters, highlighting the development of China mobile phone game industry. 

  • structure, mobile phone game classification, and industrial chain of China gaming industry; 
  • development environment of China mobile phone game industry, including the development of mobile internet market and smartphone market as well as related policies, laws and regulations of mobile phone game industry;  
  • analysis on Chinese mobile phone subscribers’ attributes and their use behaviors; 
  • development history, market scale, users’ scale and development features of mobile phone games in China; 
  • China mobile phone game development market, distribution market and channel market development; 
  • 14 key developers in China mobile phone game industry, including development history, operation, mobile phone game business, competition edge, development planning, etc. 
  • 7 key issuers in China mobile phone game industry, including development history, operation, mobile phone game business, competition edge, development planning, etc.
  • 8 key channel distributors in China mobile phone game industry, including development history, operation, mobile phone game business, competition edge, development planning, etc.
  • Development tendency and market scale outlook of China mobile phone game industry;
Table of Content

Preface

1. Overview of Mobile Phone Game Industry
1.1 Game Industry Overview
1.1.1 Definition and Classification
1.1.2 Industry Structure
1.2 Definition and Classification of Mobile Phone Game
1.3 Industrial Chain of Mobile Phone Game

2. Development Environment of China Mobile Phone Game Industry
2.1 Mobile Internet
2.1.1 Netizen Scale of Mobile Phone
2.1.2 3G Users Scale
2.2 Smart Phone
2.2.1 Users Scale
2.2.2 Sales Volume
2.3 Related Policy and Regulation

3. Survey Analysis of Mobile Phone Game Users in China
3.1 Users Properties
3.1.1 Sex Structure
3.1.2 Age Structure
3.1.3 Education Structure
3.1.4 Income Structure
3.1.5 Ocupation Structure
3.1.6 Urban-Rural Structure
3.2 Users Behaviors
3.2.1 Network Type
3.2.2 Location and Circumstance
3.2.3 Game Time
3.2.4 Payment Habit
3.2.5 Payment

4. China Mobile Phone Market Development
4.1 Development Course
4.2 Market Size
4.3 Users Scale
4.4 Development Features

5. Industrial Chain Analysis of Mobile Phone Game in China
5.1 Research & Development
5.2 Distribution
5.3 Channel/Platform

6. Key Developers in China Mobile Phone Game Industry
6.1 Tencent Games
6.1.1 Profie
6.1.2 Development Course
6.1.3 Operation
6.1.4 Mobile Phone Game Business
6.1.5 Strategic Plan
6.1.6 Competitive Advantages
6.2 Yinhan
6.2.1 Profie
6.2.2 Development Course
6.2.3 Huayi Bros. Purchases 50.88% Shares of Yinhan
6.2.4 Operation
6.3 Locojoy
6.4 Good Game
6.5 Playcrab
6.6 Digital Cloud
6.7 Linekong
6.7.1 Profie
6.7.2 Mobile Phone Game Business
6.8 Wistone
6.8.1 Profie
6.8.2 Development Course
6.8.3 Mobile Phone Game Business
6.9 Muhenet
6.9.1 Profie
6.9.2 Phoenix Publishing & Media Purchases 64% Shares of Muhenet
6.9.3 Operation
6.10 PinIdea
6.11 More Fun
6.11.1 Profie
6.11.2 Development Course
6.11.3 Mobile Phone Game Business
6.11.4 Operation Mode of Mobile Phone Game
6.11.5 Zhongqingbao Interaction Network Purchases 51% Shares of More Fun
6.11.6 Operation
6.11.7 Revenue Structure
6.11.8 Development Plan
6.12 Ourpalm
6.12.1 Profie
6.12.2 Development Course
6.12.3 Mobile Phone Game Business
6.12.4 Operation
6.12.5 Revenue Structure
6.12.6 Gross Margin
6.12.7 Ourpalm Purchases 100 Shares of Dove Technology
6.12.8 Performance Forecast
6.13 EGLS
6.13.1 Profie
6.13.2 Mobile Phone Game Business
6.14 Magic Universe
6.14.1 Profie
6.14.2 Mobile Phone Game Business
6.14.3 Tangel Publishing Purchases 100% Shares of Magic Universe
6.14.4 Operation
6.14.5 Clients

7. Key Distributers in China Mobile Phone Game Industry
7.1 Bewinner Communications
7.1.1 Profie
7.1.2 Development Course
7.1.3 Operation
7.1.4 Revenue Structure
7.1.5 Mobile Phone Game Business
7.1.6 Suppliers and Clients
7.1.7 R&D Costs and Projects
7.1.8 Performance Forecast
7.2 Chukong Technologies
7.2.1 Profie
7.2.2 Development Course
7.2.3 Mobile Phone Game Business
7.2.4 Strategy
7.3 Feiliu Jutian Technology
7.3.1 Profie
7.3.2 Mobile Phone Game Business
7.3.3 Operation
7.3.4 Dynamics
7.4 GFan
7.4.1 Profie
7.4.2 Mobile Phone Game Business
7.4.3 Development Plan
7.5 iDreamsky Technology
7.5.1 Profie
7.5.2 Development Course
7.5.3 Mobile Phone Game Business
7.6 CMGE China
7.6.1 Profie
7.6.2 Development Course
7.6.3 Operation
7.6.4 Competitive Advantages
7.6.5 Development Plan
7.7 Perfect World
7.7.1 Profie
7.7.2 Development Course
7.7.3 Operation
7.7.4 Mobile Phone Game Business

8. Key Platforms in China Mobile Phone Game Industry
8.1 g.10086.cn
8.1.1 Profie
8.1.2 Dynamics
8.2 Play.cn
8.2.1 Profie
8.2.2 Development Course
8.2.3 Operation
8.3 9game.cn
8.3.1 Profie
8.3.2 9game.cn Obtains Strategic Investment from Alibaba
8.3.3 Strategy
8.4 sj.91.com
8.4.1 Profie
8.4.2 Operating Data
8.4.3 Operation
8.4.4 Baidu Purchases 100% Shares of sj.91.com
8.5 360.cn
8.5.1 Profie
8.5.2 Operation
8.5.3 Dynamics
8.6 d.cn
8.6.1 Profie
8.6.2 Development Course
8.6.3 Partners
8.6.4 Dynamics
8.7 g.zj165.com
8.8 appchina.com
8.8.1 Profie
8.8.2 Operation
8.8.3 Dynamics

9. China Mobile Phone Game Industry Forecast
9.1 Industry Development Trend

List of Tables


List of Figures

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