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China Mobile Game Industry Report, 2012-2015

SinoMarketInsight (SMI)
Published Date » 2012-10-17
No. Of Pages » 120

China Mobile Game Industry Report, 2012-2015 released by Sino Market Insight forecasts that Chinese mobile game market will value RMB 9.67 billion in 2015, with the CAGR of 26.3%; in 2015, there will be 336 million mobile game users in China, with the CAGR of 21.6%.

In 2011, Chinese mobile stand-alone games generated the revenue of RMB2.55 billion, and the market share dropped from 80.8% in 2010 to 69.9%; mobile online games brought the revenue of RMB1.097 billion, and the market share increased from 19.2% in 2010 to 30.1%. Currently, paid download still prevails in the mobile game market. With the popularization of wireless broadband network and smart phone as well as the promotion of free download combined with props charges or advertising, mobile games have great potentials in the future.

Chinese mobile game industry has three development trends. First, the market competition will shift to the smartphone operating platforms. Second, multi-terminal interoperability, and it will be an increasingly evident trend that web games will be transplanted to mobile terminals. Third, the competition in smartphone operating platforms will emerge. Independent user platforms represented by Tencent have showed advantages.

From 2011-2012, IOS and Android smartphones developed quickly. Mobile game developers (such as Beijing Pearl in Palm, Hui Yue Tian Cheng, T4Game and WiSTONE) that entered the field earlier witnessed rapid development.

China Mobile Game Industry Report, 2012-2015 includes eight chapters and more than 170 charts. It analyzes market size and competitive patterns; industry chain (CP, SP, mobile operators, third-party operating platforms, payment channels, etc.); user behaviors. In addition, this report focuses on the operation and development trends of 17 Chinese mobile game enterprises as well as seven key global mobile game enterprises.
Table of Content

1 Mobile Game
1.1 Definition
1.2 Classification

2 China Mobile Game Industry
2.1 Industrial Chain
2.1.1 Resource Copyright Suppliers
2.1.2 Developers
2.1.3 Service Providers
2.1.4 Terminal Equipment Manufacturers
2.1.5 Mobile Operators
2.1.6 Unofficial Operating Platforms
2.1.7 Payment Channels
2.2 Revenue Structure of Industry Chain
2.3 Business Models

3 Chinese Mobile Game Market
3.1 Scale
3.2 Structure
3.3 Competition Patterns
3.3.1 Platform Operators
3.3.2 Game Developers
3.3.3 Mobile Online Games

4 Behaviors of Chinese Mobile Game Users

5 Chinese Mobile Game-related Industries

5.1 Game
5.2 Mobile Internet
5.3 Smartphone

6 Chinese Mobile Game Companies
6.1 CMGE
6.1.1 Profile
6.1.2 Financial Data
6.1.3 Operating Data
6.1.4 Revenue Structure
6.1.5 Shareholding Companies
6.1.6 Prospects and Performance Prediction in 2012-2015
6.2 Ourpalm
6.2.1 Profile
6.2.2 Financial Data
6.2.3 Revenue Structure
6.2.4 Clients
6.2.5 Prospects and Performance Prediction in 2012-2015
6.3 Kongzhong
6.3.1 Profile
6.3.2 Operating Data
6.3.3 Financial Data
6.3.4 Revenue Structure
6.3.5 Prospects and Performance Prediction in 2012-2015
6.4 Bewinner Communications
6.4.1 Profile
6.4.2 Financial Data
6.4.3 Revenue Structure
6.4.4 Clients
6.4.5 Shareholding Companies
6.4.6 Prospects and Performance Prediction in 2012-2015
6.5 Tencent Game
6.5.1 Profile
6.5.2 Operating Data
6.5.3 Financial Data
6.5.4 Revenue Structure
6.5.5 Prospects and Performance Prediction in 2012-2015
6.6 Linktone
6.6.1 Profile
6.6.2 Financial Data
6.6.3 Revenue Structure
6.6.4 Prospects and Performance Prediction in 2012-2015
6.7 SKY-MOBI
6.7.1 Profile
6.7.2 Operating Data
6.7.3 Financial Data
6.7.4 Revenue Structure
6.7.5 Prospects and Performance Prediction in 2012-2015
6.8 NetDragon
6.8.1 Profile
6.8.2 Financial Data
6.8.3 Revenue Structure
6.8.4 Prospects and Performance Prediction in 2012-2015
6.9 Renren Games
6.10 Hui Yue Tian Cheng (HYTC)
6.11 T4Game
6.12 WiSTONE
6.13 Lakoo
6.14 Troodon
6.15 China Wireless Arts
6.16 Pearl in Palm
6.17 Hoolai Games

7 International Mobile Game Companies

7.1 Zynga
7.1.1 Profile
7.1.2 Financial Data
7.1.3 Revenue Structure
7.1.4 Prospects and Performance Prediction in 2012-2015
7.1.5 Operation in China
7.2 GREE
7.2.1 Profile
7.2.2 Financial Data
7.2.3 Prospects and Performance Prediction in 2012-2015
7.2.4 Operation in China
7.3 Glu Mobile
7.3.1 Profile
7.3.2 Financial Data
7.3.3 Revenue Structure
7.3.4 Prospects and Performance Prediction in 2012-2015
7.3.5 Operation in China
7.4 Capcom
7.4.1 Profile
7.4.2 Financial Data
7.4.3 Revenue Structure
7.4.4 Prospects and Performance Prediction in 2012-2015
7.5 Gamevil
7.5.1 Profile
7.5.2 Financial Data
7.5.3 Revenue Structure
7.5.4 Prospects and Performance Prediction in 2012-2015
7.5.5 Operation in China
7.6 Gameloft
7.6.1 Profile
7.6.2 Financial Data
7.6.3 Revenue Structure
7.6.4 Shareholding Companies
7.6.5 Prospects and Performance Prediction in 2012-2015
7.6.6 Operation in China
7.7 EA
7.7.1 Profile
7.7.2 Financial Data
7.7.3 Revenue Structure
7.7.4 Prospects and Performance Prediction in 2012-2015
7.7.5 Operation in China

8 Ranking of Chinese Mobile Game Companies

List of Tables


Classification of Mobile Games 
Chinese Mobile Game Industry Chain
Revenue of Mobile Game Industry Chain by Sector, 2010-2015 
Chinese Mobile Game Business Models
Chinese Mobile Game Market Size, 2007-2011
Number of Mobile Game Users in China, 2007-2011   
Forecast for Chinese Mobile Game Market Size, 2012-2015
Forecast for Number of Mobile Game Users in China, 2012-2015
Chinese Mobile Game Market Share (by Game Type), 2009-2015
Revenue Pattern of Mobile Game Platforms, 2012Q1
Competition Pattern of Chinese Mobile Game Developers, 2011
Chinese Mobile Online Game Market Competition Pattern, 2012Q1
Competition Pattern of Chinese Mobile Online Game Developers, 2012Q2   
Mobile Game Users by Sex, 2011
Mobile Game Users by Age, 2011
Mobile Game Users by Region, 2011
Mobile Game Users by Educational Background, 2011
Mobile Game Users by Income, 2011
Mobile Game Users by Occupation, 2011
Internet Access Methods of Mobile Game Users, 2011
Monthly Traffic of Mobile Game Users by OS, 2011
Monthly Spending of Mobile Game Users by OS, 2011
Recognition of Mobile Game Users on Operating Systems of Game Developers, 2011
Location of Mobile Game Users for Playing Games by OS, 2011
Preferences of Mobile Stand-alone Game Users on Game Types, 2011
Average Weekly Downloads of Mobile Stand-alone Game Users by OS, 2011
Proportion of Paid Mobile Stand-alone Game Users by OS, 2011
Monthly Payment of Mobile Stand-alone Game Users, 2011
Recognition of Mobile Stand-alone Game Users on Monthly Payment Models, 2011
Preferences of Mobile Stand-alone Game Users on Embedded Advertising, 2011
Themes that Mobile Online Game Users Prefer, 2011
Reasons for Why Mobile Online Game Users Play Games, 2011
Online Game Functions that Mobile Online Game Users are Interested in, 2011
Games that Mobile Online Game Users Like, 2011
Payment of Mobile Online Game Users, 2011
Payment Models of Mobile Online Game Users, 2011
Sales Revenue in Chinese Game Market, 2011-2015
Sales Revenue in Chinese PC Online Game Market, 2011-2015
Number of Online Game Users and Utilization Rate in China, 2011-2012H1  
Netizens and Internet Penetration Rate in China, 2008-2012H1
Mobile Netizens and Its Proportion in Total Netizens in China, 2007-2012H1
Number of 3G Users and Penetration Rate in China, 2011-Aug 2012
Number of New 3G Users of Operators, 2010-Aug 2012
Proportion of 3G Users of Operators, 2011-Aug 2012
ARPU of Operators’ Mobile Users, 2009-2012H1
Smartphone Shipment in China, 2010-2015 
Sales Volume of Feature Phones in China, 2011-2012Q2 
Employees and R&D investment of CMGE, 2009-2011
R&D investment of CMGE, 2011Q1-2012Q1
Financial Data of CMGE, 2009-2011
Financial Data of CMGE, 2011Q1-2012Q2
CMGE’s ARPU by Product, 2009-2011
CMGE’s Number of Users by Product, 2009-2011 
CMGE’s Number of Games, 2009-2011
Revenue Structure of CMGE by Segment, 2009-2011
Profit & Gross Margin of CMGE by Segment, 2009-2011
Revenue of CMGE’s Shareholding Companies, 2007-2011
Net Income of CMGE’s Shareholding Companies, 2007-2011
Performance Prediction of CMGE, 2012-2015
Employees and R&D Investment of OURPALM, 2009-2012H1
Financial Data of OURPALM, 2008-2012H1
Revenue Structure of OURPALM by Product, 2009-2012H1
Profit & Gross Margin of OURPALM by Segment, 2009-2012H1
Name List and Revenue Contribution of OURPALM’s Top 5 Clients, 2010-2011
Performance Prediction of OURPALM, 2012-2015
Employees R&D and Sales & Marketing Input of KongZhong, 2007-2011
R&D and Sales & Marketing Input of KongZhong, 2011Q1-2012Q2
Kongzhong’s Number of Users and ARPU, 2011Q1-2012Q2
Financial Data of KongZhong, 2007-2011
Financial Data of KongZhong, 2011Q1-2012Q2
Revenue Structure of KongZhong by Product, 2007-2011
Profit & Gross Margin of KongZhong by Product, 2007-2011
Revenue Structure of KongZhong by Product, 2011Q1-2012Q2
Profit & Gross Margin of KongZhong by Product, 2011Q-2012Q2
Revenue Structure of KongZhong by Region, 2011Q1-2012Q2
Performance Prediction of KongZhong, 2012-2015
Employees and R&D investment of Bewinner, 2007-2011
Financial Data of Bewinner, 2007-2012H1
Revenue Structure of Bewinner by Product, 2007-2012H1
Profit & Gross Margin of Bewinner by Product, 2008-2012H1
Revenue Structure of Bewinner by Region, 2008-2012H1
Profit & Gross Margin of Bewinner by Region, 2008-2012H1
Name List and Revenue Contribution of Bewinner’s Top 5 Clients, 2010-2011
Revenue and Net Income of Bewinner’s Shareholding Companies, 2007-2011
Performance Prediction of KongZhong, 2012-2015
Employees of Tencent, 2007-2011
Tencent’s Number of Users, 2007-2011
Tencent’s Quarterly Number of Users, 2011Q1-2012Q2
Financial Data of Tencent, 2007-2011
Revenue Structure of Tencent by Product, 2007-2011
Revenue Structure of Tencent by Product, 2011Q1-2012Q2
Revenue Structure of Tencent by Region, 20071-2011
Performance Prediction of Tencent, 2012-2015
Employees and R&D Investment of Linktone, 2007-2011
R&D of Linktone, 2011Q1-2012Q2
Financial Data of Linktone, 2007-2011
Financial Data of Linktone, 2011Q1-2012Q2
Revenue Structure of Linktone by Product, 2011Q1-2012Q2
Revenue Structure of Linktone by Region, 2008-2011
Performance Prediction of Linktone, 2012-2015
Employees and R&D Investment of Sky-mobi, 2007-2011
Sky-mobi’s Number of Users, 2011-2012   
Sky-mobi’s Downloads and Visits by Product, 2011Q1-2012Q2
Financial Data of Sky-mobi, 2007-2011
Financial Data of Sky-mobi, 2011Q1-2012Q2
Revenue Structure of Sky-mobi by Segment, 2008-2011
Revenue Structure of Sky-mobi by Segment, 2011Q1-2012Q2
Revenue Structure of Sky-mobi by Product, 2008-2011
Performance Prediction of Sky-mobi, 2012-2015
R&D Investment of NetDrago, 2007-2012H1
R&D Investment of NetDrago, 2011Q1-2012Q2
Financial Data of NetDrago, 2007-2012H1
Revenue Structure of NetDrago by Product, 2007-2012H1
Revenue Structure of NetDrago by Product, 2011Q1-2012Q2
Revenue Structure of NetDrago by Region, 2007-2011
Performance Prediction of NetDrago, 2012-2015
Employees and R&D Investment of Zynga, 2007-2011
R&D Investment of Zynga, 2011Q1-2012Q2
Financial Data of Zynga, 2007-2011
Financial Data of Zynga, 2011Q1-2012Q2
Revenue Structure of Zynga by Product, 2009-2011
Revenue Structure of Zynga by Product, 2011Q1-2012Q2
Revenue Structure of Zynga by Region, 2009-2011
Revenue Structure of Zynga by Region, 2011Q1-2012Q2
Performance Prediction of Zynga, 2012-2015
Employees of GREE, 2007-2011
Financial Data of GREE, 2007-2012
Financial Data of GREE, 2011Q1-2012Q2
Performance Prediction of GREE, 2012-2015
Employees and R&D Investment of Glu Mobile, 2007-2011
R&D Investment of Glu Mobile, 2011Q1-2012Q2
Financial Data of Glu Mobile, 2007-2011
Financial Data of Glu Mobile, 2011Q1-2012Q2
Revenue Structure of Glu Mobile by Product, 2008-2011
Revenue Structure of Glu Mobile by Product, 2011Q1-2012Q2
Revenue Structure of Glu Mobile by Region, 2007-2011
Revenue Structure of Glu Mobile by Region, 2011Q1-2012Q2
Performance Prediction of Glu Mobile, 2012-2015
Employees and R&D Investment of CAPCOM, 2008-2012
Financial Data of CAPCOM, 2009-2012
Revenue Structure of Glu Mobile by Segment, 2008-2012
Gross Margin of CAPCOM by Segment, 2008-2012
Revenue Structure of CAPCOM by Region, 2008-2012
Performance Prediction of CAPCOM, 2012-2015
Financial Data of GAMEVIL, 2009-2011
Financial Data of GAMEVIL, 2011Q1-2012Q2
Revenue Structure of GAMEVIL by Product, 2009-2011
Revenue Structure of GAMEVIL by Product, 2011Q1-2012Q2
Revenue Structure of GAMEVIL by Region, 2012H1
Performance Prediction of GAMEVIL, 2012-2015
Employees and R&D Investment of Gameloft, 2007-2011
Financial Data of Gameloft, 2007-2011
Revenue Structure of Gameloft by Segment, 2007-2011
Revenue Structure of Gameloft by Region, 2007-2011
Revenue of Gameloft’s Shareholding Companies, 2008-2011
Net Income of Gameloft’s Shareholding Companies, 2008-2011
Performance Prediction of Gameloft, 2012-2015
Employees and R&D Investment of EA, 2007-2012
R&D Investment of EA, 2011Q1-2012Q2
Financial Data of EA, 2007-2012
Financial Data of EA, 2011Q1-2012Q2
Revenue Structure of EA by Product, 2007-2012
Revenue Structure of EA by Product, 2011Q1-2012Q2
Revenue Structure of EA by Region, 2007-2012
Revenue Structure of EA by Region, 2011Q1-2012Q2
Performance Prediction of EA, 2012-2015
Ranking of Chinese Mobile Game Companies by Revenue, 2011
Ranking of Chinese Mobile Game Companies by Net Income, 2011
Ranking of Chinese Mobile Game Companies by Gross Margin, 2011
Ranking of Chinese Mobile Game Companies by Number of Employees, 2011
Ranking of Chinese Mobile Game Companies by R & D Investment, 2011

List of Figures

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