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China B2C Online Shopping Industry Report, 2013-2016

Research In China
Published Date » 2013-10-12
No. Of Pages » 112

In 2008-2012, Chinese online shopping market size ascended from RMB128.2 billion to RMB1,303.0 billion at the CAGR of 78.6%. In H1 2013, the market valued RMB789.21 billion, up 41.2% year on year. Wherein, the B2C (Business to Customer) market scale hit RMB227.86 billion, accounting for 35.2% of the total online shopping market size. 

From the perspective of B2C shopping websites, Tmall (53.68%), Jingdong (17.10%), Suning.com (4.74%), Amazon China (2.72 %) and Yihaodian (2.47%) were the top 5 companies by share in Chinese B2C online shopping market in 2012. Although the competition pattern of the B2C market is bound to evolve over time, the B2C platform Tmall and the proprietary B2C website Jingdong will still occupy the leading positions firmly in the short term; however, the market share of other B2C websites will change with product strategy direction, marketing promotion and customer relationship management.

With the improvements in income and living standards, Chinese online shoppers emphasize the quality of goods more than before. Compared with C2C, B2C offers better credibility and quality assurance for online shoppers. In the future, the Chinese B2C market size will see a higher growth rate than C2C online shopping market, accounting for more shares in the online shopping market.

The report covers the followings:

  • Overview of B2C online shopping industry (definition, classification, system platform, cost structure, profit model)
  • Chinese online shopping market environments (including number of netizens and online shoppers, features of online shoppers, online shopping logistics industry, and related policies)
  • B2C online shopping market (including Chinese online shopping market, B2C online and mobile shopping market, industry financing, competition landscape, etc.)
  • Market situation, market size, competition pattern and so forth of B2C online shopping market segments (including apparel, footwear and bag B2C market, digital home appliance B2C market, pharmaceutical cosmetics B2C market, food and gift B2C market, maternal and baby B2C market)
  • Operation and development strategy (embracing procurement, price, promotion, market promotion, supply chain management, etc.) of B2C shopping websites (including seven integrated B2C websites, six apparel, footwear and bag B2C websites, five digital home appliance B2C websites, three pharmaceutical cosmetics B2C websites, three food and gift B2C websites and four maternal and baby B2C websites)
Table of Content

1 Overview of B2C Online Shopping Industry
1.1 Definition and Classification
1.1.1 Definition
1.1.2 Classification
1.2 Cost Structure
1.3 Profit Model 

2 Chinese Online Shopping Market Environments
2.1 Number of Netizens and Online Shoppers
2.2 Features of Online Shoppers
2.2.1 Gender Structure
2.2.2 Age Structure
2.2.3 Educational Structure
2.2.4 Occupational Structure
2.2.5 Income Structure
2.2.6 Urban and Rural Structure
2.3 Online Shopping Logistics Industry
2.3.1 Market Size
2.3.2 Characteristics
2.4 Related Policies

3 B2C Online Shopping Market
3.1 Market Situation
3.1.1 Global Market 
3.1.2 Chinese Market 
3.1.3 Characteristics of Chinese's B2C Market, H1 2013 
3.2 Market Size
3.2.1 Online Shopping Market Size
3.2.2 B2C Online Shopping Market Size
3.2.3 Mobile Shopping Market Size
3.3 Financing 
3.4 Competition Pattern
3.4.1 Market Share of Websites
3.4.2 Market Segments
3.4.3 Regional Market
3.5 Development Trend

4 Comprehensive B2C Market and Websites
4.1 Comprehensive B2C Market
4.2 Tmall (Taobao Mall)
4.2.1 Profile 
4.2.2 Operating Performance
4.2.3 Business Model
4.2.4 Profit Model 
4.2.5 Tmall Mobile
4.2.6 Transfer to Social Commerce
4.2 Jingdong (JD.com)
4.2.1 Profile 
4.2.2 Operating Performance
4.2.3 Financing 
4.2.4 Business Model
4.2.5 Profit Model 
4.3 Suning.com
4.3.1 Profile 
4.3.2 Operating Performance
4.3.3 Business Model
4.4 Amazon China (z.cn)
4.4.1 Profile 
4.4.2 Operating Performance
4.4.3 Core Competence 
4.4.4 Open Platform
4.5 Yihaodian (yhd.com)
4.5.1 Profile 
4.5.2 Operating Performance
4.5.3 Business Model
4.6 Dangdang.com 
4.6.1 Profile 
4.6.2 Revenue Mode 
4.6.3 Operating Performance
4.6.4 Revenue Structure 
4.6.5 Operating Expenses 
4.6.6 Clients and Orders 
4.7 Tencent E-commerce
4.7.1 Profile 
4.7.2 Operating Performance
4.7.3 Strategy Safari
4.8 M18 
4.8.1 Profile 
4.8.2 Operating Performance

5 Apparel, Footwear and Bag B2C Market and Websites
5.1 Apparel, Footwear and Bag B2C Market
5.1.1 Market Size
5.1.2 Competition Pattern
5.1.3 Business Model
5.2 VANCL 
5.2.1 Profile 
5.2.2 Operating Performance
5.2.3 Development Strategy
5.3 Vipshop.com 
5.3.1 Profile 
5.3.2 Operating Performance
5.3.3 Operating Expenses 
5.3.4 Clients and Orders 
5.3.5 Business Model
5.4 Moonbasa 
5.4.1 Profile 
5.4.2 Operating Performance
5.4.3 Financing 
5.4.4 Business Model
5.5 Masa Maso 
5.5.1 Profile 
5.5.2 Operating Performance
5.5.3 Business Model
5.6 OkBuy 
5.6.1 Profile 
5.6.2 Operating Performance
5.6.3 Business Model
5.7 Mbaobao 
5.7.1 Profile 
5.7.2 Operating Performance
5.7.3 Business Model

6 Digital Home Appliance B2C Market and Websites
6.1 Digital Home Appliance B2C Market
6.1.1 Business Model
6.1.2 Market Size
6.1.3 Competition Pattern
6.2 Yi Xun  
6.2.1 Profile 
6.2.2 Operating Performance
6.2.3 Logistics Construction 
6.3 Newegg China 
6.3.1 Profile 
6.3.2 Operating Performance
6.4 coo8.com 
6.4.1 Profile 
6.4.2 Operating Performance
6.4.3 Development Strategy
6.5 139shop.com 
6.5.1 Profile 
6.5.2 Operating Performance
6.5.3 Business Model
6.6 Lusen.com 
6.6.1 Profile 
6.6.2 Operating Performance

7 Pharmaceutical Cosmetics B2C Market and Websites
7.1 Pharmaceutical B2C Market
7.1.1 Market Situation
7.1.2 Market Size
7.2 Cosmetics B2C Market
7.2.1 Market Situation
7.2.2 Market Size
7.2.3 Business Model
7.3 jxdyf.com 
7.3.1 Profile 
7.3.2 Operating Performance
7.4 Lefeng.com
7.4.1 Profile 
7.4.2 Operating Performance
7.4.3 Business Model
7.5 Jumei.com 
7.5.1 Profile 
7.5.2 Operating Performance
7.5.3 Development Strategy

8 Food and Gift B2C Market and Websites
8.1 Food and Gift B2C Market
8.2 WoMai
8.2.1 Profile 
8.2.2 Operating Performance
8.2.3 Business Model
8.3 Yesmywine.com 
8.3.1 Profile 
8.3.2 Operating Performance
8.3.3 Business Model
8.4 Kadang.com 
8.4.1 Profile 
8.4.2 Operating Performance

9 Maternal and Baby B2C Market and Websites 
9.1 Maternal and Baby B2C Market
9.1.1 Market Situation
9.1.2 Market Size
9.2 Redbaby 
9.2.1 Profile 
9.2.2 Operating Performance
9.3 Leyou 
9.4 M6go 
9.5 Muyingzhijia 

List of Tables


List of Figures

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