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China Advertising Industry 2017 Market Research Report

Published By :

QYResearch

Published Date : Mar 2017

Category :

Advertising and Marketing

No. of Pages : 115 Pages

This report studies Advertising in China market, focuses on top manufacturers in China market, with Revenue and market share for each manufacturer, covering
WPP
Omnicom Group
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
Guangdong Advertising Co., Ltd.
Bluefocus Communication Group Co., Ltd.
SiMei Media
AVIC Culture Co.,Ltd.
Yinlimedia
Hunan TV and Broadcast Intermediary Co., Ltd.
Guangdong Guangzhou Daily Media Co., Ltd.
Beijing Bashi Media Co., Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing Communication Group
Shanghai Xinhua Media Co., Ltd.
Chengdu B-ray Media Co., Ltd.

Split by Types, with Revenue, market share and growth rate of each type, can be divided into
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others

Split by applications, this report focuses on Revenue, market share and growth rate of Advertising in each application, can be divided into
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
 

Table of Contents

1 Macro-Economic Environment of China1
1.1 China's GDP1
1.2 Fixed Investment3
1.3 Industrial Development4
1.4 Import and Export Environments5
1.5 Wages and Labor Costs in China7
1.6 Engel Coefficient8
1.7 Macroeconomic Forecast (2016-2020)8
1.7.1 China GDP Forecast (2016-2020)8
1.7.2 Analysis of the Chinas Macro-Environment10
1.7.2.1 Political Factors10
1.7.2.2 Technological Factors10
2 Overview of Advertising Industry11
2.1 Product Overview and Scope of Advertising11
2.2 Classification of Advertising by Media12
2.2.1 China Revenue Market Share of Advertising by Types in 201513
2.2.2 TV Advertising13
2.2.3 Newspaper & Magazine Advertising14
2.2.4 Outdoors Advertising14
2.2.5 Radio Advertising15
2.2.6 Internet Advertising15
2.3 Advertising Segment by Applications15
2.3.1 Advertising Revenue Market Share by Applications in 201517
2.3.2 Food & Beverage Industry17
2.3.3 Vehicles Industry18
2.3.4 Health and Medical Industry18
2.3.5 Commercial and Personal Services19
2.3.6 Consumer Goods20
3 Operation of Chinese Advertising Industry21
3.1 Industrial Policy of Advertising21
3.2 Market Size23
3.3 Competitive Landscape27
3.3.1 Advertising Market Share of Top 10 Manufacturers27
3.3.2 Advertising Market Share of Top 3 and Top 5 Manufacturers28
3.4 History of Accession of Multinational Advertising Companies into China29
3.5 Major Events in Chinese Advertising Industry in 2013 to 201631
3.5.1 The Twelfth Five-Year Plan for Advertising Industry in China31
3.5.2 Development of Advertising Industry in Hunan Province during the Twelfth Five-Year Plan Period31
4 Segments of Chinese Advertising Industry by Types34
4.1 China Advertising Revenue and Market Share by Types (2011-2016)34
4.2 TV Advertising Market36
4.3 Newspaper & Magazine Advertising Market36
4.4 Outdoors Advertising Market37
4.5 Radio Advertising Market37
4.6 Internet Advertising Market38
5 China Advertising Market Analysis by Applications39
5.1 China Advertising Revenue and Market Share by Applications (2011-2016)39
5.2 China Advertising Revenue Growth Rate by Applications (2011-2016)40
6 Worlds Leading Advertising Groups Profiles/Analysis42
6.1 WPP42
6.1.1 Company Basic Information42
6.1.2 Advertising Revenue, Operating Income and Operating Margin of WPP in Global43
6.1.3 WPP Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)43
6.2 Omnicom Group44
6.2.1 Company Basic Information44
6.2.2 Advertising Revenue, Operating Income and Operating Margin of Omnicom Group in Global46
6.2.3 Omnicom Group Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)46
6.3 Dentsu Inc.47
6.3.1 Company Basic Information47
6.3.2 Advertising Revenue, Operating Income and Operating Margin of Dentsu Inc. in Global48
6.3.3 Dentsu Inc. Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)48
6.4 PublicisGroupe49
6.4.1 Company Basic Information49
6.4.2 Advertising Revenue, Operating Income and Operating Margin of PublicisGroupe in Global50
6.4.3 PublicisGroupe Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)51
6.5 IPG52
6.5.1 Company Basic Information52
6.5.2 Advertising Revenue, Operating Income and Operating Margin of IPG in Global53
6.5.3 IPG Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)53
6.6 Havas SA54
6.6.1 Company Basic Information54
6.6.2 Advertising Revenue, Operating Income and Operating Margin of Havas SA in Global55
6.6.3 Havas SA Advertising Revenue, Cost and Gross Margin in China (2013 to 2016)55
7 Major Chinese Advertising Companies Profiles/Analysis57
7.1 Focus Media Group57
7.1.1 Company Basic Information57
7.1.2 Advertising Feature of Focus Media Group58
7.1.3 Focus Media Group Advertising Revenue, Cost and Gross Margin (2013 to 2016)59
7.2 Guangdong Advertising Co., Ltd.60
7.2.1 Company Basic Information60
7.2.2 Advertising Feature of Guangdong Advertising Co., Ltd.61
7.2.3 Guangdong Advertising Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)61
7.3 Bluefocus Communication Group Co., Ltd.62
7.3.1 Company Basic Information62
7.3.2 Advertising Feature of Bluefocus Communication Group Co., Ltd.63
7.3.3 Bluefocus Communication Group Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)63
7.4 SiMei Media64
7.4.1 Company Basic Information64
7.4.2 Advertising Feature of SiMei Media67
7.4.3 SiMei Media Advertising Revenue, Cost and Gross Margin (2013 to 2016)68
7.5 AVIC Culture Co.,Ltd.68
7.5.1 Company Basic Information68
7.5.2 AVIC Culture Co.,Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)69
7.6 Yinlimedia70
7.6.1 Company Basic Information70
7.6.2 Advertising Feature of Yinlimedia71
7.6.3 Yinlimedia Advertising Revenue, Cost and Gross Margin (2013 to 2016)71
7.7 Hunan TV and Broadcast Intermediary Co., Ltd.72
7.7.1 Company Basic Information72
7.7.2 Advertising Feature of Hunan TV and Broadcast Intermediary Co., Ltd.73
7.7.3 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)73
7.8 Guangdong Guangzhou Daily Media Co., Ltd.74
7.8.1 Company Basic Information74
7.8.2 Advertising Feature of Guangdong Guangzhou Daily Media Co., Ltd.75
7.8.3 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)75
7.9 Beijing Bashi Media Co., Ltd.76
7.9.1 Company Basic Information76
7.9.2 Advertising Feature of Beijing Bashi Media Co., Ltd.77
7.9.3 Beijing Bashi Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)77
7.10 Dahe Group78
7.10.1 Company Basic Information78
7.10.2 Advertising Feature of Dahe Group79
7.10.3 Dahe Group Advertising Revenue, Cost and Gross Margin (2013 to 2016)80
7.11 China Television Media81
7.11.1 Company Basic Information81
7.11.2 Advertising Feature of China Television Media82
7.11.3 China Television Media Advertising Revenue, Cost and Gross Margin (2013 to 2016)82
7.12 Spearhead Integrated Marketing Communication Group83
7.1.1 Company Basic Information83
7.12.2 Advertising Feature of Spearhead Integrated Marketing Communication Group84
7.12.3 Spearhead Integrated Marketing Communication Group Advertising Revenue, Cost and Gross Margin (2013 to 2016)84
7.13 Shanghai Xinhua Media Co., Ltd.85
7.13.1 Company Basic Information85
7.13.2 Advertising Feature of Shanghai Xinhua Media Co., Ltd.86
7.13.3 Shanghai Xinhua Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)86
7.14 Chengdu B-ray Media Co., Ltd.87
7.14.1 Company Basic Information87
7.14.2 Advertising Feature of Chengdu B-ray Media Co., Ltd.88
7.14.3 Chengdu B-ray Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013 to 2016)88
8 Industrial Structure, Process and Downstream Buyers90
8.1 China Advertising Serving Process90
8.2 Downstream Buyers91
9 New Project SWOT Analysis of Advertising92
9.1 SWOT Analysis of Advertising92
9.2 New Project Investment Feasibility Analysis of Internet Advertising92
10 Market Effect Factors Analysis94
10.1 Technology Progress/Risk94
10.2 Development of Advertising Industry in China95
10.2.1 Development of internet Industry in China95
10.2.2 The Advertising Industry Faces Restructuring and Integration and Concentration Becomes an Inevitable Choice96
11Development Tendencies of Chinese Advertising Industry (2016-2021)98
11.1 The Advertising Market Shows Vast Development Room in the Upcoming Several Years (2016-2021)98
11.2 China Advertising Revenue Forecast by Type (2016-2021)98
11.3 China Advertising Revenue Forecast by Application (2016-2021)99
12 Research Findings and Conclusion100
13 Appendix101
Disclosure Section101
Research Methodology101
Data Source102
Disclaimer103
Author List104

 

List of Table

List of Tables and Figures

Figure China's GDP in 2006-20161
Figure China GDP Annual Growth Rate 2014-20172
Figure China Gross Fixed Capital Formation in 2006-20163
Figure China GDP from Industry 2014-20174
Figure China GDP Tertiary Industry in 2014-20175
Figure China Exports in 2012-20165
Figure China Imports in 2012-20166
Figure China Average Yearly Wages in 2006-20167
Figure China Labour Costs in 2014-20177
Figure Chinas Engels Coefficient of Urban and Rural Households (%)8
Table China GDP Forecast (2016-2020)9
Figure China Optimism over the Growth Outlook9
Figure Picture of Advertising11
Table Classification of Advertising by Media12
Figure China Revenue Market Share of Advertising by Types in 201513
Figure Product Picture of TV Advertising13
Figure Product Picture of Newspaper & Magazine Advertising14
Figure Product Picture of Outdoors Advertising14
Figure Product Picture of Outdoors Advertising15
Figure Product Picture of Outdoors Advertising15
Table Advertising Segment by Applications15
Table Advertising Revenue Market Share by Applications in 201517
Figure Food & Beverage Industry Examples17
Figure Vehicles Industry Examples18
Figure Health and Medical Industry Examples18
Figure Commercial and Personal Services Examples19
Figure Consumer Goods Examples20
Table Industrial Policy of Advertising21
Figure China Advertising Revenue (Million USD) and Growth Rate (2011-2021)23
Table China Advertising Revenue of Key Manufacturers (2013- 2016)23
Table China Advertising Revenue Share by Manufacturers (2013 to 2016)24
Figure 2015 Advertising Revenue Share by Manufacturers25
Figure 2016 Advertising Revenue Share by Manufacturers26
Figure Advertising Market Share of Top 10 Manufacturers in 201627
Figure Internet Advertising Market Share of Top 3 Manufacturers in 201628
Figure Internet Advertising Market Share of Top 6 Manufacturers in 201628
Table History of Accession of Multinational Advertising Companies into China29
Table China Advertising Revenue (M USD) by Types (2011-2016)34
Table China Advertising Revenue Share by Types (2011-2016)34
Figure Revenue Market Share of Advertising by Types (2011-2016)35
Figure 2015 Revenue Market Share of Advertising by Types in 201535
Figure China TV Advertising Revenue Growth (2011-2016)36
Figure China Newspaper & Magazine Advertising Revenue Growth (2011-2016)36
Figure China Outdoors Advertising Revenue Growth (2011-2016)37
Figure China Radio Advertising Revenue Growth (2011-2016)37
Figure China Internet Advertising Revenue Growth (2011-2016)38
Table China Advertising Revenue (M USD) by Applications (2011-2016)39
Table China Advertising Revenue Market Share by Applications (2011-2016)39
Figure China Advertising Revenue Market Share by Applications in 201540
Table China Advertising Revenue Growth Rate by Applications (2011-2016)40
Figure China Advertising Revenue Growth Rate by Applications (2011-2016)41
Table WPP Basic Information42
Table Advertising Revenue, Operating Income and Operating Margin of WPP in Global (2013 to 2016)43
Table WPP Advertising Revenue, Cost and Gross Margin (2013-2016)43
Figure WPP Advertising Market Share (2013-2016)44
Table Omnicom Group Basic Information44
Table Advertising Revenue, Operating Income and Operating Margin of Omnicom Group in Global46
Table Omnicom Group Advertising Revenue, Cost and Gross Margin (2013-2016)46
Figure Omnicom Group Advertising Market Share (2013-2016)47
Table Dentsu Inc. Basic Information47
Table Advertising Revenue, Operating Income and Operating Margin of Dentsu Inc. in Global48
Table Dentsu Inc. Advertising Revenue, Cost and Gross Margin (2013-2016)48
Figure Dentsu Inc. Advertising Market Share (2013-2016)49
Table PublicisGroupe Basic Information49
Table Advertising Revenue, Operating Income and Operating Margin of PublicisGroupe in Global50
Table PublicisGroupe Advertising Revenue, Cost and Gross Margin (2013-2016)51
Figure PublicisGroupe Advertising Market Share (2013-2016)51
Table IPG Basic Information52
Table Advertising Revenue, Operating Income and Operating Margin of IPG in Global53
Table IPG Advertising Revenue, Cost and Gross Margin (2013-2016)53
Figure IPG Advertising Market Share (2013-2016)54
Table Havas SA Basic Information54
Table Advertising Revenue, Operating Income and Operating Margin of Havas SA in Global55
Table Havas SA Advertising Revenue, Cost and Gross Margin (2013-2016)55
Figure Havas SA Advertising Market Share (2013-2016)56
Table Focus Media Group Basic Information57
Table Advertising Feature of Focus Media Group58
Table Focus Media Group Advertising Revenue, Cost and Gross Margin (2013-2016)59
Figure Focus Media Group Advertising Market Share (2013-2016)60
Table Guangdong Advertising Co., Ltd. Basic Information60
Table Advertising Feature of Guangdong Advertising Co., Ltd.61
Table Guangdong Advertising Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)61
Figure Guangdong Advertising Co., Ltd. Advertising Market Share (2013-2016)62
Table Bluefocus Communication Group Co., Ltd. Basic Information62
Table Advertising Feature of Bluefocus Communication Group Co., Ltd.63
Table Bluefocus Communication Group Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)63
Figure Bluefocus Communication Group Co., Ltd. Advertising Market Share (2013-2016)64
Table SiMei Media Basic Information64
Table Advertising Feature of SiMei Media67
Table SiMei Media Advertising Revenue, Cost and Gross Margin (2013-2016)68
Figure SiMei Media Advertising Market Share (2013-2016)68
Table AVIC Culture Co.,Ltd. Basic Information68
Table AVIC Culture Co.,Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)69
Figure AVIC Culture Co.,Ltd. Advertising Market Share (2013-2016)70
Table Yinlimedia Basic Information70
Table Advertising Feature of Yinlimedia71
Table Yinlimedia Advertising Revenue, Cost and Gross Margin (2013-2016)71
Figure Yinlimedia Advertising Market Share (2013-2016)72
Table Hunan TV and Broadcast Intermediary Co., Ltd. Basic Information72
Table Advertising Feature of Hunan TV and Broadcast Intermediary Co., Ltd.73
Table Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)73
Figure Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Market Share (2013-2016)74
Table Guangdong Guangzhou Daily Media Co., Ltd. Basic Information74
Table Advertising Feature of Guangdong Guangzhou Daily Media Co., Ltd.75
Table Guangdong Guangzhou Daily Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)75
Figure Guangdong Guangzhou Daily Media Co., Ltd. Advertising Market Share (2013-2016)76
Table Beijing Bashi Media Co., Ltd. Basic Information76
Table Advertising Feature of Beijing Bashi Media Co., Ltd.77
Table Beijing Bashi Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)77
Figure Beijing Bashi Media Co., Ltd. Advertising Market Share (2013-2016)78
Table Dahe Group Basic Information78
Table Advertising Feature of Dahe Group79
Table Dahe Group Advertising Revenue, Cost and Gross Margin (2013-2016)80
Figure Dahe Group Advertising Market Share (2013-2016)81
Table China Television Media Basic Information81
Table Advertising Feature of China Television Media82
Table China Television Media Advertising Revenue, Cost and Gross Margin (2013-2016)82
Figure China Television Media Advertising Market Share (2013-2016)83
Table Spearhead Integrated Marketing Communication Group Basic Information83
Table Advertising Feature of Spearhead Integrated Marketing Communication Group84
Table Spearhead Integrated Marketing Communication Group Advertising Revenue, Cost and Gross Margin (2013-2016)84
Figure Spearhead Integrated Marketing Communication Group Advertising Market Share (2013-2016)85
Table Shanghai Xinhua Media Co., Ltd. Basic Information85
Table Advertising Feature of Shanghai Xinhua Media Co., Ltd.86
Table Shanghai Xinhua Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)86
Figure Shanghai Xinhua Media Co., Ltd. Advertising Market Share (2013-2016)87
Table Chengdu B-ray Media Co., Ltd. Basic Information87
Table Advertising Feature of Chengdu B-ray Media Co., Ltd.88
Table Chengdu B-ray Media Co., Ltd. Advertising Revenue, Cost and Gross Margin (2013-2016)88
Figure Chengdu B-ray Media Co., Ltd. Advertising Market Share (2013-2016)89
Figure the Structure of the Advertising Industry90
Figure Online Advertising Serving Process91
Table Major Buyers of Internet Advertising91
Table New Project SWOT Analysis of Advertising92
Table Internet Advertising Project Investment Return and Benefit Analysis92
Figure Advertising Marketing Development- Personalized and Cross-Channel95
Table Advertising Industry Faces Restructuring and Integration and Concentration Becomes an Inevitable Choice in China96
Figure China Advertising Revenue and Growth Rate Forecast (2016-2021)98
Table China Advertising Revenue (M USD) Forecast by Type (2016-2021)98
Table China Advertising Revenue (M USD) Forecast by Application (2016-2021)99
 

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