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CEO Perspectives on Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry in 20122013: Survey Intelligence

Published By :

Timetric

Published Date : Nov 2012

Category :

Banking

No. of Pages : 48 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa.
  • The report covers data and analysis on global banking industry marketing spend activity and marketing and sales behaviors and strategies in 2013
  • Key topics covered include annual marketing budget, planned change in marketing expenditure, future investment in media channels, key marketing objectives, key marketing initiatives: budget allocation, essential amendments to marketing activities in 20122013 and critical success factors for choosing a marketing agency

Summary

This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of C-level respondents consisting of CEOs, managing directors and board members from leading banks and financial institutions. This report provides CEO perspectives on marketing spend activity, marketing and sales behaviors and strategies in the global banking industry. The report provides respondent information and company size.

Scope

  • The report features the opinions of global banking industry respondents related to the following:
  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business

Key Highlights

NA

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Banking Industry C-level Survey Respondents

2 Marketing Expenditure by the Banking Industry : C-level Respondents
2.1 Annual Marketing Budgets
2.1.1 Annual marketing budgets by company turnover
2.2 Planned Change in Marketing Expenditure
2.2.1 Planned change in marketing expenditure by company turnover
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by company turnover

3 Marketing and Sales Behaviours and Strategies : C-level Respondents
3.1 Key Marketing Objectives
3.1.1 Key marketing objectives by company turnover
3.2 Key Marketing Initiatives: Budget Allocation
3.3 Essential Amendments to Marketing Activities in 20122013
3.3.1 Amendments to marketing activities by company turnover
3.4 Critical Factors for Choosing Marketing Agency
3.4.1 Critical factors for choosing marketing agency by company turnover

4 Appendix
4.1 Survey Results Closed Questions
4.2 Methodology
4.3 Contact Us
4.4 About Timetric
4.5 About VRL Financial News
4.6 Disclaimer

List of Table


Table 1: Global Banking Industry Survey: C-level Respondents by Company Turnover (%), 2012
Table 2: Annual Marketing Budgets (%), 2012
Table 3: Annual Marketing Budgets by Company Turnover (%), 2012
Table 4: Planned Change in Marketing Expenditure (%), 20122013
Table 5: Planned Change in Marketing Expenditure by Company Turnover (%), 20122013
Table 6: Future Investment in Media Channels (%), 20122013
Table 7: Key Marketing Objectives (%), 20122013
Table 8: Key Marketing Initiatives : Budget Allocation (%), 2012
Table 9: Amendments to Marketing Activities (%), 20122013
Table 10: Critical Factors for Choosing Marketing Agency (%), 2012
Table 11: Survey Results Closed Questions

List of Chart


Figure 1: Annual Marketing Budgets (%), 2012
Figure 2: Annual Marketing Budgets by Company Turnover (%), 2012
Figure 3: Planned Change in Marketing Expenditure (%), 20122013
Figure 4: Planned Change in Marketing Expenditure by Company Turnover (%), 20122013
Figure 5: Future Investment in Media Channels (%), 20122013
Figure 6: Future Investment in Media Channels by Company Turnover (Percentage of 'Increase' responses), 20122013
Figure 7: Key Marketing Objectives (%), 20122013
Figure 8: Key Marketing Objectives by Company Turnover (Percentage of Very Important Responses), 20122013
Figure 9: Key Marketing Initiatives: Budget Allocation (%), 2012
Figure 10: Amendments to Marketing Activities (%), 20122013
Figure 11: Amendments to Marketing Activities by Company Turnover (%), 20122013
Figure 12: Critical Factors for Choosing Marketing Agency (%), 2012
Figure 13: Critical Factors for Choosing Marketing Agency by Company Turnover (%), 2012

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