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CEO Perspectives on Marketing Spend Activity in the European Asset Finance Industry: Survey Brief

Published By :

Timetric

Published Date : Dec 2012

Category :

Banking

No. of Pages : 26 Pages


Synopsis
  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of CEO-level executives from leading asset finance companies in Europe. The opinions and forward looking statements of 48 industry executives have been captured in our in-depth survey.
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading asset finance institutions.
  • The report covers data and analysis on asset finance industry marketing expenditure activity
  • Key topics covered include annual marketing budgets, planned change in marketing expenditure and future investment in media channels

Summary

"CEO Perspectives on Marketing Spend Activity in the European Asset Finance Industry: Survey Brief" report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of C-level executives from leading asset finance industry companies in Europe. This report provides the reader with a definitive analysis of the European asset finance industry outlook, and explores how business opportunities and demands are expected to change over 2013. This report not only provides access to the opinions and strategies of business decision makers and competitors, but also examines the actions surrounding business priorities.

Scope

The report features the opinions of the European asset finance industry respondents related to the following:

  • Annual marketing budgets
  • Planned change in marketing expenditure
  • Future investment in media channels

Reasons To Buy

  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy

Key Highlights

NA
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 European Asset Finance Industry Marketing Spend Activity : C-Level Respondents
2.1 Annual Marketing Budget
2.2 Planned Change in Marketing Expenditure
2.3 Future Investment in Media Channels

3 Appendix
3.1 Survey Results Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

List of Table


Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012
Table 2: Annual Marketing Budgets in the European Asset Finance Industry (%), 2012
Table 3: Planned Change in Marketing Expenditure in the European Asset Finance Industry (%), 2013
Table 4: Future Investment in Media Channels in the European Asset Finance Industry (%), 2013
Table 5: Survey Results Closed Questions

List of Chart


Figure 1: Annual Marketing Budgets in the European Asset Finance Industry (%), 2012
Figure 2: Planned Change in Marketing Expenditure in the European Asset Finance Industry (%), 2013
Figure 3: Future Investment in Media Channels in the European Asset Finance Industry (%), 2013

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