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CEO Perspectives on Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Brief

Published By :

Timetric

Published Date : Nov 2012

Category :

Banking

No. of Pages : 37 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of C-level respondents consisting of CEOs and other senior level respondents such as managing directors and board members from leading banks and financial institutions. The opinions and forward looking statements of 62 industry executives have been captured in our in-depth survey.
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa.
  • The report provide insights into the marketing, sales behaviors and strategies of the companies operating in the global banking industry for 2013
  • Key topics covered include key marketing objectives, key marketing initiatives, budget allocation, essential amendments to marketing activities in 20122013 and critical success factors for choosing a marketing agency

Summary

This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of C-level respondents consisting of CEOs, managing directors and board members from leading banks and financial institutions. This report provides CEO perspectives on marketing and sales behaviors and strategies in the global banking industry. 

Scope

The report features the opinions of the global banking industry respondents related to the following:

  • Key marketing objectives
  • Key marketing initiatives budget allocation
  • Essential amendments to marketing activities in 20122013
  • Critical success factors for choosing a marketing agency

Reasons To Buy

  • Identifies the key marketing aims and strategies companies will be adopting to address the current market conditions

Key Highlights

NA

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Banking Industry C-level Survey Respondents

2 Marketing and Sales Behaviours and Strategies : C-level Respondents
2.1 Key Marketing Objectives
2.1.1 Key marketing objectives by company turnover
2.2 Key Marketing Initiatives: Budget Allocation
2.3 Essential Amendments to Marketing Activities in 20122013
2.3.1 Amendments to marketing activities by company turnover
2.4 Critical Factors for Choosing Marketing Agency
2.4.1 Critical factors for choosing marketing agency by company turnover

3 Appendix
3.1 Survey Results Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

List of Table


Table 1: Global Banking Industry Survey: C-level Respondents by Company Turnover (%), 2012
Table 2: Key Marketing Objectives (%), 20122013
Table 3: Key Marketing Initiatives : Budget Allocation (%), 2012
Table 4: Amendments to Marketing Activities (%), 20122013
Table 5: Critical Factors for Choosing Marketing Agency (%), 2012
Table 6: Survey Results Closed Questions

List of Chart


Figure 1: Key Marketing Objectives (%), 20122013
Figure 2: Key Marketing Objectives by Company Turnover (Percentage of Very Important Responses), 20122013
Figure 3: Key Marketing Initiatives: Budget Allocation (%), 2012
Figure 4: Amendments to Marketing Activities (%), 20122013
Figure 5: Amendments to Marketing Activities by Company Turnover (%), 20122013
Figure 6: Critical Factors for Choosing Marketing Agency (%), 2012
Figure 7: Critical Factors for Choosing Marketing Agency by Company Turnover (%), 2012

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